SpotX Pricing, Features, Reviews and Alternatives

Pricing Rules

Publishers now have a simple way to establish “if-then” business rules that can automatically charge a premium for their top-quality placements, or a discount for the inventory with less demand, without the need for physically segmenting their video inventory and creating multiple tags. The SpotXchange publisher platform will dynamically change ask prices based on certain characteristics of the video ad opportunity including player size, region, URL and advertiser among other things.

Player Size Reporting

See bidding activity, impressions, fill rate and revenue by small, medium and large player sizes at a channel or all channels level. Learn which player sizes are valued the most and create player size pricing adjustment or pricing override rules to maximize your revenue. Player Size Reporting is located by selecting the “Traffic” tab on the “All Channels”or individual channel view and then selecting the “Player Size” button.

Advertiser Pricing Rule

The new Advertiser Pricing Rule allows you to create pricing override rules for specific advertisers. Used in conjunction with the SpotXchange Publisher Tool advertiser level report you can easily monitor advertisers’ bidding activity by channel to identify where setting an Advertiser Pricing Rule could maximize your revenue. When editing a channel you’ll find the Advertising Pricing Rule in the Pricing Adjustment Rules section of step 3 of the edit channel wizard.