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Sprinklr

4.2
(74)

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Social media management, analytics & strategy planning.

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(33)

Sprinklr Features

Features Summary

Functionality

4.3

/5

74

Total features

138

26 categories

Sprinklr features

@mentions
AB Testing
AI/Machine Learning
API
Access Controls/Permissions
Activity Dashboard
Activity Planning
Activity Tracking

Common features of Customer Experience software

API
Access Controls/Permissions
Alerts/Notifications
CRM
Collaboration Tools
Customer Journey Mapping
Customer Segmentation
Customizable Branding

Screenshots

Contenders comparison

Functionality

4.3

/5

74

Price starts from

ic-pricetag

No pricing info

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Total Features

138

Unique features

  • Service Level Agreement (SLA) Management

  • @mentions

  • Prioritization

  • Automated Responses

Functionality

4.4

/5

15.8K

Price starts from

11

Per month

learn more

Total Features

139

Features in Common

57

Unique features

  • Response Quotas

  • Archiving & Retention

  • Question Branching

  • Customer Activity Tracking

Functionality

4.4

/5

5.2K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

44

Unique features

  • File Sharing

  • Publishing Options

  • Link Management

  • Lead Nurturing

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SprinklrvsOktopost

Reviewers who mentioned features said:

AR
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Anonymous Reviewer

Verified reviewer

Computer Networking, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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the world's best enterprise customer experience management solutions.

Reviewed 4 months ago

Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover.

Pros

With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use

Cons

Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 201-500 employees

Used other for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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I don't like it

Reviewed 2 years ago

I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.

Pros

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

AR
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Anonymous Reviewer

Verified reviewer

Electrical/Electronic Manufacturing, 5,001-10,000 employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sprinklr helps with engagement, listening, and reporting (to name a few)

Reviewed 8 months ago

Thanks to this platform, it's easier for us to maintain track of our social media communications. There are other accounts and teams we can keep tabs on thanks to this tool. At the corporate level, this kind of high visibility is beneficial. The messages that work and those that can’t now be identified. Identifying which messages are effective and which are not is beneficial to our research. Using tools that help us analyze how people utilize our channels, we've been able to adjust our messaging strategy to better meet their needs.

Pros

The Editorial Calendar comes in handy when I'm in charge of a large company's Twitter account. Using it, I'm able to plan outposts for the entire month. Because of the rapid pace of life, it's simple to predict how your day, week, or month will unfold. In addition, Sprinklr makes it simple to monitor your data. The cloning and sharing of posts across several platforms are a big plus for me. I've built up a dashboard to keep track of accounts that might be relevant to my industry. I can quickly plan retweets and respond to posts from this dashboard. Many other aspects about them appeal to me: Your images and videos will be organized in a way that will make it easy to find them when you need them. To reach your specific goals, you can create your boards.

Cons

The user interface is a bit disorganized. There could be room for improvement in the menu's organization, in my opinion. This was even though I'd previously used other similar sites. This one was very difficult for me to get used to. It's not as user-friendly as Hootsuite, for example. Having a search function available would be a great convenience for users, in my opinion. The process of discovering new features and tools takes a long time for me.

AR
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Anonymous Reviewer

Verified reviewer

Apparel & Fashion, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Streamlining Your Marketing Plan

Reviewed 10 months ago

As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues.

Pros

Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.

Cons

Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.

MK
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Muhammad K.

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A great product with poor customer support

Reviewed 7 months ago
Pros

Sprinklr can fetch real time comments, messages, posts from social media channels into dashboards which help advisors to reply to customer queries and/or concerns. It has extensive reporting and does social listening as well across social media channels where you can fetch posts using particular keywords.

Cons

Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics. Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back.

RH
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Rosanna H.

Consumer Goods, 5,001-10,000 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Could be better

Reviewed 6 months ago
Pros

Sprinklr is a great tool for publishing and monitoring social content, easy to schedule, create dashboards for analytics and use for multiple brands

Cons

There are some gaps in the platform that aren't available as social platforms updated, we cannot access Reels data or scheduling due to API issues, it is the most critical part of our business now that we moved to this medium

JT
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John T.

Marketing and Advertising, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for Enterprise, May Not Be Best For Small Business

Reviewed 2 months ago

All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr for a small business given the price. Also, the analytics reporting emails could look better. If you are sending these to a client, it would be beneficial to add explanations as the reports are definitely geared towards someone who understands social media analytics.

Pros

Full of features Monthly reporting tool Scheduler

Cons

Expensive Analytics Reporting Emails Could Look Better

BD
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Becky D.

Consumer Goods, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Comprehensive insights and analysis

Reviewed a month ago
Pros

The level of detail you can get on reporting is fantastic, and once initial set up (which is relatively simple) is complete it's easy to use. More in depth than most social media reporting tools I've used

Cons

It feels like there's a lot of capabilities i haven't yet got to - difficult to know where to start!

PE
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PAIGE E.

Marketing and Advertising, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sprinklr makes my life easier!

Reviewed 2 years ago

I really like Sprinklr. I use it for work, but I'd love to be able to use it in a personal sense too on my own social handles. It makes life so easy when you can preschedule social posts and replies/responses on social media. Overall, the tool has a lot of great functions and the more you play around with it, the easier it is to navigate. I've been using it for almost 2 years now and I've never had any major issues with it.

Pros

I use Sprinklr every single day and it definitely has a lot of pros. For me, the biggest pro is being able to schedule all of your content in advance. I run a Twitter handle for a big company, so it's great to use the Editorial Calendar and plan out posts for the full month. I can move things around easily and it's really convenient to see how your day/week/month will break down. I also love that you...

Cons

I don't love how many emails it sends. I get an email every time a post goes live and I don't really look at them. I move them to a folder that I never open. The mobile app isn't as user friendly as the web browser, which makes things difficult especially if you're covering social media at an in person event. It would be nice if the mobile app was more user friendly so you could easily upload posts...

DH
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Daniel H.

Retail, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Awesome social automation platform. Insane amount of features, and plenty of customizable options.

Reviewed 5 years ago
Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.

Cons

The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.

AR
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Anonymous Reviewer

Verified reviewer

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Recommended tool for social marketing engagement

Reviewed a year ago

The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis.

Pros

I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform.

Cons

There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration.

AR
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Anonymous Reviewer

Verified reviewer

Human Resources, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fantastic Social Media Management Software

Reviewed 2 years ago

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome.

Pros

The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements.

Cons

The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help.

AR
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Anonymous Reviewer

Verified reviewer

Real Estate, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Soup-to-nuts social CMS tool

Reviewed 4 years ago

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

Pros

Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.

Cons

Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.

TD
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Taylor D.

Marketing and Advertising, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great tool for analytics & publishing!

Reviewed 3 years ago

Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.

Pros

I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate.

Cons

Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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super scheduler

Reviewed 4 years ago
Pros

i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.

Cons

creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance.

AR
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Anonymous Reviewer

Verified reviewer

Religious Institutions, 10,001+ employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Expensive, but worth it

Reviewed 2 years ago

The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.

Pros

Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us.

Cons

It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it.

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great software

Reviewed 4 years ago

I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed.

Pros

This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined​ as possible. We also established in-depth​ labels for outbound content which aided in reporting.

Cons

The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response.

AR
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Anonymous Reviewer

Verified reviewer

Hospitality, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sprinklr is best for big brands

Reviewed 7 months ago
Pros

This is the best SMMS product that I know of on the market, I have been in social professional for nearly 9 years. It's great for social listening insights, community management, reporting, and publishing.

Cons

I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it .

WL
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Will L.

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A social deck that works!

Reviewed 5 years ago
Pros

I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Cons

Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.

AR
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Ana R.

Marketing and Advertising, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product

Reviewed 8 months ago
Pros

I have been using Sprinklr for years and it is a great tool to use if you have multiple accounts to manage. I also really enjoy the analytics part of this software.

Cons

Sometimes this software is hard to navigate.

AR
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Anonymous Reviewer

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Customer Care use is easy to use

Reviewed 4 years ago

It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

Pros

They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

Cons

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

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catherine c.

Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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a wonderful and powerful tool

Reviewed 5 years ago
Pros

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons

maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good!

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Strong social publishing tool

Reviewed 4 years ago
Pros

The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards. After a training session, it's not that hard to use.

Cons

Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible. I usually end up figuring out the solution for them.

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Danielle B.

Verified reviewer

Marketing and Advertising, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Robust features - but hard to navigate on your own

Reviewed 4 years ago

Overall Sprinklr is a powerful tool if you can learn how to squeeze all you can out of the software, but for that, it requires a lot of training and implementation time

Pros

Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform. 1 stop shop for all your social and advertising needs.

Cons

Expensive requires a lot of implementation time, need to have a representative fly out to train your team.

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Pamela S.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A must for any social media/account manager

Reviewed 4 years ago
Pros

I use Sprinklr to schedule social media posts for work and I love it. It's very easy to store and organize assets, track performance and monitor daily activity. I'd honestly be lost without Sprinklr - it makes things so much easier.

Cons

In terms of analytics, they're not always up to date. In a perfect world, they would be - but I understand that loading that information takes time. Usually within a week (sometimes less), the numbers are completely accurate.