Sprinklr Features

Sprinklr

Social media management, social analytics & strategy planning

4.25/5 (53 reviews)

Sprinklr Feature Summary

  • Social engagement
  • Social listening insights
  • Social apps
  • Social CRM
  • Mobile suite
  • Social publishing
  • Command center: device independent display infrastructure
  • Sprinklr certifications
  • Social distributed
  • Social governance
  • Social automation
  • Social reporting
  • Social enterprise integration
  • Influencer marketing & advocacy
  • Embargo dates
  • Expiration dates
  • Performance benchmarking
  • Content scheduling
  • Content marketing
  • Content permissions
  • Configurable production boards for task status tracking
  • Custom task & approval workflows
  • Built-in image editing
  • Case management
  • Revision tracking
  • Omni-channel content delivery
  • Version management
  • Social campaign management
  • Social asset management

Competitor Feature Comparison

@mentions
A/B Testing
API
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Advertising Management
Approval Process Control
Asset Management
Assignment Management
Audit Trail
Automatic Notifications
Benchmarking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Case Management
Channel Management
Collaboration Tools
Collaborative Workspace
Compliance Management
Configurable Workflow
Content Management
Conversion Tracking
Customer Experience Management
Data Visualization
Demographic Data Collection
Email Notifications
Engagement Analytics
Fixed Asset Management
Forum / Discussion Board
Gamification
Geotargeting
Historical Analysis
History Tracking
Image Editing
Mobile Integration
Monitoring
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple User Accounts
Offline Access
Online Forums
Performance Reports
Permission Management
Planning Tools
Preview Functionality
Prioritizing
Ratings & Reviews
Real Time Data
Real Time Reporting
Reminders
Reporting & Statistics
Request Routing
Revision Management
Rules-Based Workflow
Social Advertising
Social Media Integration
Status Tracking
Surveys & Feedback
Tagging
Task Management
Template Management
Trend Analysis
User Management
Version Control
Visitor Management
Workflow Management
Learn moreCompare App
@mentions
A/B Testing
API
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Advertising Management
Approval Process Control
Asset Management
Assignment Management
Audit Trail
Automatic Notifications
Benchmarking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Case Management
Channel Management
Collaboration Tools
Collaborative Workspace
Compliance Management
Configurable Workflow
Content Management
Conversion Tracking
Customer Experience Management
Data Visualization
Demographic Data Collection
Email Notifications
Engagement Analytics
Fixed Asset Management
Forum / Discussion Board
Gamification
Geotargeting
Historical Analysis
History Tracking
Image Editing
Mobile Integration
Monitoring
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple User Accounts
Offline Access
Online Forums
Performance Reports
Permission Management
Planning Tools
Preview Functionality
Prioritizing
Ratings & Reviews
Real Time Data
Real Time Reporting
Reminders
Reporting & Statistics
Request Routing
Revision Management
Rules-Based Workflow
Social Advertising
Social Media Integration
Status Tracking
Surveys & Feedback
Tagging
Task Management
Template Management
Trend Analysis
User Management
Version Control
Visitor Management
Workflow Management
Visit WebsiteCompare App
@mentions
A/B Testing
API
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Advertising Management
Approval Process Control
Asset Management
Assignment Management
Audit Trail
Automatic Notifications
Benchmarking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Case Management
Channel Management
Collaboration Tools
Collaborative Workspace
Compliance Management
Configurable Workflow
Content Management
Conversion Tracking
Customer Experience Management
Data Visualization
Demographic Data Collection
Email Notifications
Engagement Analytics
Fixed Asset Management
Forum / Discussion Board
Gamification
Geotargeting
Historical Analysis
History Tracking
Image Editing
Mobile Integration
Monitoring
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple User Accounts
Offline Access
Online Forums
Performance Reports
Permission Management
Planning Tools
Preview Functionality
Prioritizing
Ratings & Reviews
Real Time Data
Real Time Reporting
Reminders
Reporting & Statistics
Request Routing
Revision Management
Rules-Based Workflow
Social Advertising
Social Media Integration
Status Tracking
Surveys & Feedback
Tagging
Task Management
Template Management
Trend Analysis
User Management
Version Control
Visitor Management
Workflow Management
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Mobile apps

iOS App


13 reviews

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


152 reviews

Sprinklr Feature Reviews

25 reviewers had the following to say about Sprinklr's features:

Anonymous
(Telecommunications company, 201-500 employees)

Pretty Darn Good Social Media Software

2019-08-07

They have the best analytics and reporting of all the social marketing vendors I've used.

Pros

It's easy to use and has really changed to help modern marketers harness the power of social media.

Cons

It's on the expensive side and if you're with a small company, it's a tough sell.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Oil & Energy company, 1001-5000 employees)

Sprinklr Review

2018-12-04

As a team we've been able to respond to social media inquiries with ease.

Pros

And a very easy product to integrate into your social channel management.

Cons

We occasionally ran into bugs, but the service team was able to address our issues right away.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ksenia Burlakova

My experience with Sprinklr

2018-03-11

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business.

Pros

How it combines all social media sites.

Cons

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Craig Poitier

Good attempt, but isn't the all-in-one solution I need.

2017-03-14

I use the social media listening dashboard.

Pros

Real-time social media post integration.

Cons

Lack of tooling and customization.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Sprinklr Review for Advertising Agency

2019-07-31

Pros

It also allows for seamless collaboration between us as a media agency, our creative agency, and the clients.

Cons

The biggest challenge with this software is the learning curve for onboarding, as well as the challenges around determining what party is responsible for each aspect of the campaign. However, most of these issues have been resolved over time.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Roxana Cardenas

Complete view of all your social media

2020-03-25

You can create all sorts of different reports, even if you just want to search the metrics of a hashtag used.

Pros

It's not just reporting on your own social media analytics and metrics but is also able to track when other people are talking about you which is priceless.

Cons

It can be a little difficult to use at first, there could be better training provided to give to new team members.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Need for some improvements

2020-07-26

The Sprinkler is very useful for companies and brands to allow Community Managers to control their social networks safely, but it has limitations and depending on the social network in, it can be even more complicated.

Pros

What I like most about Sprinkler, is that it allows the control of all social media accounts, of a company or brand, in the same software.

Cons

Depending on the social network it is even more limited, as in the case of Linkedin.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Pamela Seaton

A must for any social media/account manager

2018-12-16

Pros

I use Sprinklr to schedule social media posts for work and I love it.

Cons

In terms of analytics, they're not always up to date.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

It's incredible how much Sprinklr can do.

2018-04-07

Pros

Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks.

Cons

It does so much it can get overwhelming. It does require some training to really become an advanced user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Will LeBlanc

A social deck that works!

2017-08-15

Pros

I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels.

Cons

Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Rakesh Naganna

Easy and simple all in one social media platform

2019-09-09

Pros

Easy to integrate all the social media platform in one application and pull out data through out.

Cons

It takes time to pull in lot of data or old data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Celexsy Adame

Sprinkler helps push marketing

2019-10-23

Saved me lots of time!

Pros

The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.

Cons

It is very user friendly. Reporting is great, too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Strong social publishing tool

2019-01-04

Pros

The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards.

Cons

Frequent issues with lag time on post tags being updated and analytics dashboards not working.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1001-5000 employees)

Customer Care use is easy to use

2018-06-20

It allows for more features to make the most out of reporting and collecting the data.

Pros

When the new features are rolled out, they are always set up to be easy to use.

Cons

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Great software

2018-12-19

I hope in the future their tech support becomes a bit more developed.

Pros

We also established in-depth​ labels for outbound content which aided in reporting.

Cons

Sometimes they did not understand our issue and others they took a very long time to return a response.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Real Estate company, 5001-10000 employees)

Soup-to-nuts social CMS tool

2019-05-24

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

Pros

Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories.

Cons

There are so many options to accomplish a goal it can be difficult to know where to start.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, 11-50 employees)

Sprinklr is trying to be too many things at the same time.

2017-11-09

Pros

It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest.

Cons

Steep learning curve, tries to be too many things at the same time without ever really focusing on one element.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
catherine campero

a wonderful and powerful tool

2018-03-14

Pros

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons

maybe it takes a lot of time to get your bearings within the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maritza Moreno

A great tool for moderation and content management!

2016-10-14

We also work to manage all content through Sprinklr.

Pros

The overview for social listening also works great to provide high-level and more in-depth analytics.

Cons

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Taylor D

Great tool for analytics & publishing!

2019-12-04

Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part.

Pros

Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy.

Cons

Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Florence Lee

Complex UI, reoccurring reporting glitches

2019-03-16

Pros

Sprinklr houses a lot of features.

Cons

Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Management Consulting company, 201-500 employees)

Everything A Big Business Needs

2018-08-08

If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros

It has features and modules that can easily make it your one-stop shop for marketing.

Cons

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel Hanna

Awesome social automation platform. Insane amount of features, and plenty of customizable options.

2017-06-13

Pros

The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc.

Cons

However, their response time is always exceptional and they continue to work on the issue or education until there is a solve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel Morse

Social Monitoring Made Easy

2020-07-23

This is great for multiple stores and responding to reviews

Pros

I login to this program daily to respond to all social media Monitoring.

Cons

Sometimes this platform can be hard to navigate at times but once you learn it it’s very simplistic l.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

I don't like it

2020-06-22

Very complex but at the same time does not have all tools I need.

Pros

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons

There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more