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Sprout Social vs Alexa Comparison

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Overview

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Alexa Marketing Stack is a keyword research & site ranking platform which offers various SEO & competitive analysis tools...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

579

5

4

3

2

1

305

210

49

6

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.4

83

5

4

3

2

1

45

30

4

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.
Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.
It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Pros

What I like best is that Alexa is easy to use. She listens carefully and the majority of the time she has accurate information and answers to whatever you ask her.
It is very good and so easy to use. Its very helpful for everyday tasks or Information.
Asking questions is smart and is a good search engine. I also have used it with business for great affiliate marketing.

Cons

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.
Lack of support for enterprise. Difficult to scale up using this tool.
The only other tool I can think of which would be missing is SEO in terms of Social.

Cons

It allows to check the background of the domain, but the data can be misleading.
After using it for a while, I lost interest and no longer use it.
You have to use a desktop to get a detailed insight analytics for your website. This sucks sometimes because you have to use a PC every time when it comes to checking your website analytics.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review9 months ago

Key features

  • Total features81
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Monitoring
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • File Sharing
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Layout & Design
  • Link Management
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • SEO Management
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Workflow Management
  • Total features20
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Monitoring
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • File Sharing
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Layout & Design
  • Link Management
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • SEO Management
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations22
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations22
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Katie L.

Religious Institutions, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Alexa logo

Alexa

Robust Data and Competitor Analysis Tool

Reviewed 6 years ago

Excellent research and analytic tool for competitive research, keyword research, and audience segmentation.

Pros

I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers.

Cons

So far I haven't had anything I don't like!