Sprout Social vs Brand24 Comparison

Overview

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Brand24 gives users instant access to mentions about their company, product or a competitor across the web with insights...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$99.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$49.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

221

165

39

6

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

109

23

6

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

I like how the platform identifies the best times to post to each platform's audience on a particular day. This gives our content the highest chance of receiving the most engagement and reach.
In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.
It has a great design, friendly interface and it is easy to learn how to use it. It is wonderful to be able to schedule the publication of the content on different platforms from Sprout Social.

Pros

The reporting feature is robust in that it helps you reach interesting conclusions. A glance at the dashboard would help you know which products require more promotion.
Customer service is awesome. The best features that I like in this tool is I get notified whenever someone speak about my brand in social media which allows me to analyze about my product.
The data produced is great, the reports are also great. It's easy to use, cost effective and great functionality.

Cons

It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.
But no worry about that, you can use the trial version before purchasing, there is no credit card required.
Dashboard can be confusing as there is a lot going on.

Cons

Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts.
Searches for crisis of different brands as well as perception in social media.
There can be a lot of analysts and we cannot respond to every negative feedback. But this relates more to the process than to this platform.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features52
  • @mentions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • Charting
  • Collaboration Tools
  • Communication Management
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Customer Experience Management
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Feedback Management
  • Filtered Views
  • Geolocation
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Marketing
  • Performance Reports
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Rule Based Publishing
  • Search Functionality
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Workflow Management
  • Total features20
  • @mentions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Asset Management
  • Assignment Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • Charting
  • Collaboration Tools
  • Communication Management
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Customer Experience Management
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Feedback Management
  • Filtered Views
  • Geolocation
  • Help Desk Integration
  • Image Editing
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Marketing
  • Performance Reports
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Rule Based Publishing
  • Search Functionality
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Tracking
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Workflow Management

Integrations

  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations3
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Sprout Social vs. Brand24

See how Sprout Social and Brand24 stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.