Sprout Social vs Buffer Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Security
Audit logs
Encryption
File sharing
Security alerts
Access control
Data policy
Social presence
Facebook
Twitter


Reviews

Anonymous
(Marketing and Advertising company, myself only employees)

User-friendly social media management tool

2018-12-17

I like Sprout Social and recommend it for mid-size and large businesses but find it not worth the cost for small businesses with simpler needs.

Pros

I really like how intuitive Sprout Social's user interface is. The Smart Inbox is a great feature, as is the Sprout Queue. I like that I can view scheduled messages in list or calendar form. RSS feeds make finding content easy, and the content suggestions tool is useful (and improving).

Cons

It's a bit expensive compared to tools like Buffer or HootSuite's free / Pro plan.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Sprout Social Reviews
Sprout Social
Social Media Management Software for Business
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Emma Miller

Easy to use

2019-04-12

To be honest though, I keep alternating between Hootsuite, Sprout, and Buffer because I'm not sold on any one.

Pros

I appreciate the ease of use for new and seasoned users alike. The analytics are helpful, too.

Cons

The pricing - you can get the same level of access and features for less with other less clean options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Sprout Social Reviews
Sprout Social
Social Media Management Software for Business
Read more
Chelsea Gaver

Sprout is great until it's not.

2018-09-30

For almost a year I enjoyed using Sprout until we switched to Buffer and it was way easier and significantly cheaper.

Pros

I liked how I could answer comments from all the platforms we had connected in one place. Linked In, Facebook, Twitter, and Instagram

Cons

It's extremely expensive for how many errors occur. The customer service techs are very friendly and should get a 10 for being agreeable and understanding of angry customers however​ they rarely are able to fix problems.​

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Sprout Social Reviews
Sprout Social
Social Media Management Software for Business
Read more
Abigail Nwaocha

Verified Reviewer

Simple SM manager with superior Analytics feature

2016-12-13

I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.

Pros

The Digital Asset Library The Analytics feature The RSS feature can serve as a social media content generation tool. Easy UI

Cons

The pricing is rather steep. There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
Sprout Social Reviews
Sprout Social
Social Media Management Software for Business
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Anonymous
(Marketing and Advertising company, 1-10 employees)

The team love it.

2018-11-02

Pros

We recently switch from Sprout Social. We like the ability to schedule drafts and then the ability to have posts approved by certain members of the team.

Cons

For me at least, it takes a bit to understand the UI.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Buffer Reviews
Buffer
Social media management platform
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Erik Richison

Buffer is a Great Social Scheduler for Small Business Owners

2018-04-17

Pros

I've done social media marketing consulting for 3-4 years now and I will always suggest Buffer to my small business clients. The platform is so straightforward it would take the most non-technology savvy person to get lost on it. The free platform works flawlessly and lets you connect quite a few of your social accounts, and I have never had a problem with the mobile app - and come to think of it I'm pretty sure I only use the mobile app for scheduling when I create my own content. If you're not sure which social scheduler to use when you're just first starting out, please consider Buffer. Their team is on top of its game when creating content for its users and keeping their community up to date on the latest Instagram API changes and Facebook algorithms. This platform is the real deal.

Cons

This platform is great if you're the sole owner of your social platforms, but when you need to move to a bigger team I would consider upgrading to something more robust like Sprout Social. I really don't have many bad things to say about Buffer besides that its fairly simplistic, but honestly that simplicity is what attracts so many small business owners to the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Buffer Reviews
Buffer
Social media management platform
Read more