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Sprout Social vs BuzzSumo Comparison

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Overview

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

99

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

239

171

41

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

74

41

9

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

AR

Anonymous Reviewer

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

MW

Maggie W.

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

AR

Anonymous Reviewer

Pros

I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

AM

Alex M.

Interesting features that are very useful for social listening and seeing what is trending on social media or the news.

AR

Anonymous Reviewer

Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.

Gerald H.

Cons

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

DL

Daniel L.

Lack of support for enterprise. Difficult to scale up using this tool.

Jordan D.

The only other tool I can think of which would be missing is SEO in terms of Social.

NW

Nathaly W.

Cons

Sometimes the mentions I get are from weird or low-value publications/sites.

JC

Jack C.

The navigation can be confusing at times, especially the sections I don't use.

DF

Dani F.

Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features85
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Distribution Management
  • Editorial Calendar
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Feedback Management
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visual Analytics
  • Workflow Management
  • Total features47
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Distribution Management
  • Editorial Calendar
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Feedback Management
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visual Analytics
  • Workflow Management

Integrations

  • Total integrations19
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations4
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier