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Sprout Social vs Loomly Comparison

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Overview

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Category Leaders

Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

26

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.4

480

5

4

3

2

1

253

175

41

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.7

448

5

4

3

2

1

324

108

10

2

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

AR

Anonymous Reviewer

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

AR

Anonymous Reviewer

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

AR

Anonymous Reviewer

Pros

It's been a great way for me to get all of our social media put into one place. I love the ability to create content and publish to multiple platforms.
AvatarImg

James J.

The tips that Loomly recommends for your posts is super helpful too. Overall, Loomly is by far the best tool we've tried (and we've tried them all) for managing over 25+ social media accounts.
AvatarImg

Ellie B.

Overall this is pretty user friendly. I love how Loomly gives recommendations throughout from different social media platforms to what kind of topics to post.

DC

Dawn C.

Cons

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

DL

Daniel L.

Lack of support for enterprise. Difficult to scale up using this tool.
AvatarImg

Jordan D.

The only other tool I can think of which would be missing is SEO in terms of Social.

NW

Nathaly W.

Cons

As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing.

KM

Katie M.

The calendars seem to lose their connection to the social media account or need to be re-connected a bit too frequently. It's not difficult, just a bit annoying sometimes.
AvatarImg

Helen C.

My client had some issues with the notifications and it was a little unclear which settings affected which notifications being sent out.

SB

Sam B.

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features85
  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • File Management
  • For Small Businesses
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Version Control
  • Visual Analytics
  • Web Tracking
  • Workflow Management
  • Total features53
  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • File Management
  • For Small Businesses
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Version Control
  • Visual Analytics
  • Web Tracking
  • Workflow Management

Integrations

  • Total integrations20
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations8
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

ABSOLUTELY LOVE Loomly!

Reviewed 4 years ago

This software saves me an incredible amount of time and learning curve is so small that it's an absolute no-brainer.

Pros

I have used MULTIPLE social planning softwares including Hootsuite, eClincher, Sprout Social, PostPlanner, and others, and Loomly is cost effective, practical and easy to use! This has a great dashboard with an extremely handy social calendar for planning and viewing posts. The mobile app is brilliant and just as easy to use as the desktop. The ability to post to Instagram is awesome.

Cons

You either have to connect a Buffer account, or manually post to Instagram - Loomly sends you a reminder at the scheduled time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Loomly Review

Reviewed 3 years ago

I’ve enjoyed it. I think it’s easy to use and the price is fair. I hope it sticks around for a long while!

Pros

It’s extremely user friendly. The calendar view is exactly how I like to see what’s going on. And the price is almost unbeatable for the amount of users Loomly allows, compared to other applications like Sprout or Hootsuite.

Cons

Not being able to post directly to Instagram is a bother, but I understand this is an issue with all of these post-planning applications.

Vendor response

Dear Austen, Thank you very much for your review, this is truly appreciated. It means a lot to read that you find Loomly extremely easy to use. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can assist you in any way. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Easy & fun to use, great support

Reviewed 3 years ago

Using Loomly to schedule social posts and get social engagement analytics.

Pros

As a former Hootsuite user, what I like most about the platform is the UX. I find Loomly significantly more palatable. I like the way it gives suggestions on how to improve my posts. I like that it auto-shrinks URLs. The analytics feature is also a HUGE bonus, as I was doing much of this manually before. I haven't had a problem with product yet, (which is also a huge plus versus Hootsuite), but I have submitted product feedback/ideas and they were received very well. I like how their support team feels small and personable (like when they add a product feature, they congratulate their Dev guy by name).

Cons

No faults found, I think there are areas that could improve, but I do believe it'll come with product maturity. It's fully functional now though!

Vendor response

Dear Maeve, Thank you very much for your awesome review: my team is always glad to read that you are enjoying Loomly. SIncerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Loomly logo

Loomly

Makes management easier

Reviewed 2 years ago

It's been a really solid tool to help create and organize social activity for multiple clients. It certainly saves me time during the week which adds up over the course of the year.

Pros

Able to customize content for each social channel. Clients are able to review and approve content before they're scheduled for posting. Posts can be scheduled in advance and auto published.

Cons

Having to renew connections to social channels can get annoying, but that's more of an issue with the social channels and not the software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Loomly logo

Loomly

A feature-rich social media management tool

Reviewed 4 years ago

I like their audience feature because it helps to me increase my followers count on Twitter and find the popular hashtags that help me to increase traffic on my website. Their newly launched Engage feature is icing on the cake as it gives me an opportunity to know what people are talking about me on various social media channels

Pros

It is best social media management tool due to its rich feature which makes it a comprehensive social media management tool. The audience, publish and report feature make this tool one of the best SMM tool.

Cons

They should bring more social media platforms in their app such as reddit. I use it regularly so being this social media site would be beneficial for me and for many alike me.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Best social media scheduling software

Reviewed 3 years ago

Love it.

Pros

Loomly is different from other social media scheduling tools. It is simple, clean, and based around calendars. Rather than looking at overwhelming columns of streams, I create calendars based on the audiences/social streams I wish to utilize, create posts in seconds, schedule and walk away. It is incredibly well thought out and user friendly. Worth every penny.

Cons

Like all social media scheduling tools, it is spendy for small businesses.

Vendor response

Hi Robin, Thank you very much for your review. It means a lot to read that you enjoy Loomly and find our platform easy to use. Please let our team know if we can help you in any way. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Loomly logo

Loomly

Marketing and Analytics Coordinator

Reviewed 3 years ago

Loomly was a great social media management tool as soon as I started using it. The process of creating a post is so seamlessly and detailed that I could create multiple social media posts for each social platform very easily.

Pros

The software has a seamless process to work with your team to create multiple social media posts throughout the months.

Cons

The analytic part could be improved. I have used other social media management tools and the analytics provided a bit more.

Vendor response

Hi, Thanks a lot for your review. We would love to hear how we can make Loomly's analytics better. If you currently use Basic Analytics, maybe we could give you a tour of Advanced Analytics? And if you already use Advanced Analytics, we could definitely learn from your experience to make it better. You can reach us in the chat or over email. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

New and Happy Loomly User

Reviewed 3 years ago

Loomly has made scheduling my social media easier!

Pros

I love how I am able to schedule so far in advance and manage multiple user accounts. The calendar interface is great.

Cons

I wish I could see my social media feeds in Loomly; this is the only thing I don't like about it!

Vendor response

Dear Jessica, Thank you very much for your review, this is very helpful. Besides your posts in List View and your audience's comments in Interactions, I would love to understand how you would like to see your feed in Loomly. I will reach out to you to day over email to learn more about what you have in mind. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Streamline Social Media Posts

Reviewed 3 years ago

I have been able to plan ahead and consider multiple calendars of events when scheduling our social media posts. Loomly has taught me to consider timing of posting, length and content of posts.

Pros

- Scheduling social media posts to maximize productivity - Real time feedback on post content/timing/engagement potential - Fine tuning each social media channel

Cons

- inability to automatically push Instagram posts

Vendor response

Hi Lindsay, thanks for your review. It means the world to read that Loomly is helpful to you. We are doing everything we can to launch Instagram automated publishing as soon as feasible. Please let our team know if we can help with anything. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Loomly logo

Loomly

Simplified Agency Process

Reviewed 3 years ago

Gone are the days that we have to stress over pushing content live to ten plus social accounts without a solid system. Loomly has saved so many countless billable hours by streamlining our social content development and social management processes for our clients. The Loomly interface is by far the easiest to learn and navigate than other social management platforms we have used at our agency.

Pros

Loomly has made it so much easier as a creative agency to manage multiple social accounts for our clients. It has allowed us to implement a seamless internal review process, and a simplified process to present analytics to clients.

Cons

Come on Instagram, LET THE PEOPLE DIRECT PUBLISH CONTENT!

Vendor response

Dear Lauren, Thank you so much for your review, this is immensely helpful. It means the world to read that Loomly has simplified your agency workflow. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Excellent, clean design for anyone looking to organize their multiple social media channels

Reviewed 3 years ago

Overall positive, looking forward to new features coming

Pros

Easy to use, other social media management tools felt clunky and crowded. Loomly had everything we needed to manage multiple social media channels.

Cons

Still missing some featured with facebook events and some functions

Vendor response

Dear Jose, Thank you very much for your review, this is much helpful. I am really glad to read that you find Loomly easy to use. You are correct about Facebook events: some API changes were introduced last year, which limited what we were allowed to do on that front. Please let our team know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Love using Loomly and love the cat logo!

Reviewed 3 years ago

I am able to schedule all of my client's posts with ease as well as submit the posts for approval to them so that they can see the posts before it goes out. I also like being able to pull analytics from loomly, although it would be nice if there was a visual graph we could see so that I could submit that to my clients.

Pros

I love that I can manage multiple client's social media accounts. Loomly works with all of the social media platforms that my clients need.

Cons

I wouldn't say these are cons, but more a wishlist of things I wish loomly did/had: 1- post directly to instagram without using buffer (extra cost) 2- abilty to edit photo's directly in the loomly post builder 3- save lists of hashtags 4- ability to tag photos in the post builder for instagram

Vendor response

Hi Katie, Thank you so much for your review, this is immensely helpful. I am happy to confirm that all four of your suggestions are on our roadmap, and we particularly doing everything we can to address #1 as soon as possible. Please let our team know if you need anything. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

A Refreshing Way to Manage Our Social Media!

Reviewed 4 years ago

After many years of using a different management tool for my social media it is refreshing and has actually inspired me to do more again with our social media. I also teach strategic social media management for our training company and have changed my recommendation to our learners!

Pros

The best feature for me is the ability to create a master message however personalise it to each individual platform and ensure that it is optimised for each platform I am using! for example there are different requirements for Facebook, Twitter, LinkedIn and Pinterest however I am able to quickly and simply ensure each message is 100% perfect for the targeted audience on that platform.

Cons

I love the desktop version however I would like to see more development of the mobile app to enable me to fully utilise the features of Loomly when on the move. I would also like to be able to manage more than one group/page for each platform in the same calendar. For example we have several company Facebook pages and groups and it would be helpful to post at the same time to them rather than duplicate the post to another calendar.

Vendor response

Dear Elizabeth, thank you very much for your review. I hear you about our mobile app and I can let you in a little secret: we are in the process of build a brand-new version. As far as managing multiple accounts from the same platform in one calendar, this is something we are working on: in the meantime, the Master Calendar feature will help you manage multiple accounts through multiple calendars and see all your posts in one shared view. Please feel free to reach out to our support team in the chat or over email if we can assist you with this or anything else. Sincerely, Thibaud ¿ CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Loomly logo

Loomly

A decent software for the price

Reviewed 3 years ago
Pros

Seems to manage basic social media postings

Cons

Issues with Instagram, the system claimed it posted but it never showed up.

Vendor response

Hi Jason, Thank you very much for your review, this is truly helpful. I am sorry to read that publishing to Instagram was not up to your expectations. This is something we are currently working on and anticipate a much better workflow in the short term. In any case, I will ask our support team to reach out to you and see if they can help you set things up to make it work with our current workflow. Please let us know if we can assist you with anything else. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Loomly logo

Loomly

Very Good

Reviewed 3 years ago

Very good

Pros

Great software for our daily social media needs

Cons

Not fully integrated with Instagram so this has to be done manually

Vendor response

Dear Patrick, Thank you so much for your review, this is truly helpful. I am glad to read that you find Loomly helpful for your daily tasks and I confirm that we are doing everything we can to bring Instagram direct publishing to you as soon as feasible. Please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Loomly logo

Loomly

Loomly is a time saver

Reviewed 3 years ago
Pros

I manage 6 different social media sites, Loomly scheduling has saved me an inordinate amount of time. Their calendar feature makes it easy to see where there are gaps in my social content. I love that Loomly offers me tips and tricks for my social content.

Cons

I would like to be able to color code my calendars by subject instead of just the social channel that is being used.

Vendor response

Thank you very much for your review Courtney! I will see with my team what can be done in terms of calendar color coding (in the meantime, one way of achieving that would be to use color-coded labels). Sincerely, Thibaud, CEO of Loomly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Loomly logo

Loomly

Loomly is a savior when it comes to managing social media

Reviewed 3 years ago

As a small business I don't have the budget to hire a dedicated social media manager. I am very busy and wear many hats. Posting to Facebook, Twitter, and other social media channels can be time consuming, as well as tracking social media interactions . Loomly makes it much easier to manage all this.

Pros

With Loomly, you can manage all your social media content and interactions from one platform. I find it easier to use than similar offerings from other companies. The interface is simpler and cleaner. I can receive information via email, push notifications or even Slack. So when people engage with my content on my social media channels, I receive alerts.

Cons

I wish Loomly was integrated with WordPress so that posts could autopublish from WordPress vial Loomly to all my social media channels.

Vendor response

Dear Krystal, Thank you very much for your review, this is truly appreciated. It means a lot to read that Loomly humbly contributes to the success of your business. We do have an integration with Wordpress on the roadmap, although I cannot commit to a hard ETA yet: in the meantime, an idea could be to leverage the RSS feature to automatically create Draft posts in Loomly from your blog posts in Wordpress, as suggested here https://blog.loomly.com/rss-feeds-inspiration/. Please let us know if we can assist you with anything else. Sincerely, Thibaud, CEO of Loomly.