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Sprout Social vs Audiense Comparison
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Overview
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly...
Video & Screenshots
Pricing
Starting from
No pricing info
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
79
Per month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
Pros
AR
Anonymous Reviewer
AR
Anonymous Reviewer
AR
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Pros
Not enoughreviews yet
Cons
DL
Daniel L.
Jordan D.
NW
Nathaly W.
Cons
Not enoughreviews yet
Key features
- Total features85
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Charting
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Management
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Demographic Data
- Editorial Calendar
- Engagement Tracking
- Feedback Management
- Filtering
- Group Management
- Image Editing
- Image Library
- Influencer Discovery
- Influencer Tracking
- Keyword Filtering
- Keyword Tracking
- Media Library
- Media Planning
- Monitoring
- Multi-Account Management
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Negative Feedback Management
- Performance Metrics
- Post Scheduling
- Publish Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Real-Time Chat
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Review Monitoring
- Search/Filter
- Sentiment Analysis
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Task Management
- Task Planning
- Task Progress Tracking
- Third Party Integrations
- Trend Analysis
- User Profiles
- Visual Analytics
- Web Tracking
- Workflow Management
- Total features45
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Charting
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Management
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Demographic Data
- Editorial Calendar
- Engagement Tracking
- Feedback Management
- Filtering
- Group Management
- Image Editing
- Image Library
- Influencer Discovery
- Influencer Tracking
- Keyword Filtering
- Keyword Tracking
- Media Library
- Media Planning
- Monitoring
- Multi-Account Management
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Negative Feedback Management
- Performance Metrics
- Post Scheduling
- Publish Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Real-Time Chat
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Review Monitoring
- Search/Filter
- Sentiment Analysis
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Task Management
- Task Planning
- Task Progress Tracking
- Third Party Integrations
- Trend Analysis
- User Profiles
- Visual Analytics
- Web Tracking
- Workflow Management
Integrations
Alternatives
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User reviews that mention these apps
Alan D.
Marketing and Advertising, self-employed
Used weekly for 6-12 months
Review source
Share this review:
Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.
Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.
Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.
Mercedes V.
Verified reviewer
Events Services, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
Audiense
Audiense Insights and Audiense Connect represent the best strengths of Audience connect
Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.
The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement
Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments
Jamie M.
Verified reviewer
Information Technology and Services, 11-50 employees
Used weekly for 2+ years
Review source
Share this review:
Audiense
A great Twitter listening tool - but limited features for lower tier users
There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.
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