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Sprout Social vs Audiense Comparison

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Overview

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

79

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.4

480

5

4

3

2

1

253

175

41

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.0

5

5

4

3

2

1

3

1

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

AR

Anonymous Reviewer

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

AR

Anonymous Reviewer

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

AR

Anonymous Reviewer

Pros

Not enoughreviews yet

Cons

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

DL

Daniel L.

Lack of support for enterprise. Difficult to scale up using this tool.
AvatarImg

Jordan D.

The only other tool I can think of which would be missing is SEO in terms of Social.

NW

Nathaly W.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features85
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Demographic Data
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Media Planning
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visual Analytics
  • Web Tracking
  • Workflow Management
  • Total features45
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Demographic Data
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Media Planning
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visual Analytics
  • Web Tracking
  • Workflow Management

Integrations

  • Total integrations20
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations4
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Audiense logo

Audiense

Socialbro

Reviewed 5 years ago

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

Pros

Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

Cons

Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Audiense logo

Audiense

Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Reviewed 2 years ago

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Audiense logo

Audiense

A great Twitter listening tool - but limited features for lower tier users

Reviewed 4 years ago
Pros

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.