Sprout Social Features

Sprout Social

Social Media Management Software for Business

4.37/5 (436 reviews)

Sprout Social Feature Summary

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details

Competitor Feature Comparison

Activity Dashboard
Activity Tracking
Ad hoc Reporting
Approval Process Control
Asset Management
Assignment Management
Audit Trail
Automated Scheduling
Automatic Notifications
Calendar Management
Campaign Analysis
Campaign Scheduling
Charting
Collaboration Tools
Communication Management
Communications Calendar
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Customer Experience Management
Customer Segmentation
Customer Service Analytics
Customizable Branding
Customizable Reporting
Data Filtering
Data Visualization
Demographic Data Collection
Engagement Analytics
Event Scheduling
Filtered Views
Geolocation
Help Desk Integration
Image Editing
Image Library
Inbox Management
Keyword Tracking
Monitoring
Multi-Channel Management
Multi-Channel Marketing
Performance Reports
Permission Management
Preview Functionality
Real Time Reporting
Real Time Updates
Reporting & Statistics
Request Assignment
Rule Based Publishing
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Task Management
Task Planning
Task Tracking
Third Party Integration
Trend Analysis
URL Customization
Visual Analytics
Visual Discovery
Workflow Management
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Activity Dashboard
Activity Tracking
Ad hoc Reporting
Approval Process Control
Asset Management
Assignment Management
Audit Trail
Automated Scheduling
Automatic Notifications
Calendar Management
Campaign Analysis
Campaign Scheduling
Charting
Collaboration Tools
Communication Management
Communications Calendar
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Customer Experience Management
Customer Segmentation
Customer Service Analytics
Customizable Branding
Customizable Reporting
Data Filtering
Data Visualization
Demographic Data Collection
Engagement Analytics
Event Scheduling
Filtered Views
Geolocation
Help Desk Integration
Image Editing
Image Library
Inbox Management
Keyword Tracking
Monitoring
Multi-Channel Management
Multi-Channel Marketing
Performance Reports
Permission Management
Preview Functionality
Real Time Reporting
Real Time Updates
Reporting & Statistics
Request Assignment
Rule Based Publishing
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Task Management
Task Planning
Task Tracking
Third Party Integration
Trend Analysis
URL Customization
Visual Analytics
Visual Discovery
Workflow Management
Visit WebsiteCompare App
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Approval Process Control
Asset Management
Assignment Management
Audit Trail
Automated Scheduling
Automatic Notifications
Calendar Management
Campaign Analysis
Campaign Scheduling
Charting
Collaboration Tools
Communication Management
Communications Calendar
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Customer Experience Management
Customer Segmentation
Customer Service Analytics
Customizable Branding
Customizable Reporting
Data Filtering
Data Visualization
Demographic Data Collection
Engagement Analytics
Event Scheduling
Filtered Views
Geolocation
Help Desk Integration
Image Editing
Image Library
Inbox Management
Keyword Tracking
Monitoring
Multi-Channel Management
Multi-Channel Marketing
Performance Reports
Permission Management
Preview Functionality
Real Time Reporting
Real Time Updates
Reporting & Statistics
Request Assignment
Rule Based Publishing
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Task Management
Task Planning
Task Tracking
Third Party Integration
Trend Analysis
URL Customization
Visual Analytics
Visual Discovery
Workflow Management
Visit WebsiteCompare App

Mobile apps

iOS App


590 reviews

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


926 reviews

Sprout Social Feature Reviews

25 reviewers had the following to say about Sprout Social's features:

Helen Roush

Great for delivering campaigns on social media

2019-10-04

It helped with social media marketing campaigns and helped us with the reporting understand the data.

Pros

Sprout social helps plan your content themes, it helps to see a larger view and allows you to track engagement and provides analysis reports.

Cons

We didn't have a negative experience with Sprout Social.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 501-1000 employees)

Sprout Social is a lifesaver!

2019-01-11

Sprout has been instrumental in managing multiple social media channels!

Pros

Sprout Social is arguably the most intuitive dashboard for social media monitoring.

Cons

As Facebook has tightened restrictions on third-party platforms, some of the monitoring capabilities have decreased over time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Francine Carstensen

Like the interface. Sprout Social has some great email and marketing features.

2018-06-06

All in one place for marketing, great looking templates, customizable options make this product great.

Pros

Beautiful templates, easy email options.

Cons

Not as many customizable templates as some of the other social media tools, but has the added benefit for the email and campaigns for an all in one avenue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrey Rusev

Amazing social media tool!

2018-11-28

Helped us with better understanding and statistics which I need to present about my efforts.

Pros

I like that reporting modules help me to get deeper insights about our social media campaigns

Cons

It would be good if Sprout can be integrated with Google Analytics

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben Bailey

Really great social manager with a lot of analytics options

2019-07-29

Sprout Social will help simply and supercharge your social media management.

Pros

Being able to see how a post or campaign has performed at a glance is really quite handy.

Cons

My only real complaint about Sprout is the per-user price, but if your team only has a single social manager it is well worth the cost.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Higher Education company, 201-500 employees)

Great for those with the budget to afford, but hard to justify cost

2019-12-03

This is a Cadillac of a social media management tool.

Pros

- Robust toolset to monitor, publish and analyze social media content and social media analytics - Clean interface and easy-to-understand user experience.

Cons

- Price point is very hard to justify for small teams or low-budget departments - Web analytics gated behind higher membership tier

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Telecommunications company, 51-200 employees)

Great social media scheduling tool

2019-10-22

Used for social scheduling, social analytics, reporting and overall management.

Pros

I have used a few different social media scheduling tools and have found that I really like Sprout Social.

Cons

I am interested in see more value comparison for such a price difference.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Abigail Nwaocha

Verified Reviewer

Simple SM manager with superior Analytics feature

2016-12-13

I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.

Pros

The Digital Asset Library The Analytics feature The RSS feature can serve as a social media content generation tool. Easy UI

Cons

MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
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Stephanie Ramos

Great product, the Inbox feature is top notch

2017-09-19

Easier organization and great analytics

Pros

If you're a brand that gets a lot of comments, this product is for you.

Cons

I'd like to see a more organized feature separated by campaigns and an option to change the text for future posts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nicholas Sutter

Good, Could Be Better

2018-09-11

Pros

Allows you to easily manage and compare social media accounts for many client.

Cons

The analytics are easy to misinterpret, as the same data point can mean different things for different channels. I also would like to see more in-depth customization in the reports, especially for the cost of this tool.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sumant Luhar

Good for Social Media Analytics and Reports

2018-07-31

Pros

I have found this software very handy when we talk about engagement analysis and report generation.

Cons

According to me, social media listening part feature is somewhat needed to upgrade in order to get a complete solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Jack Cunningham

Fantastic, i've loved working with Sprout since we started with it in 2015.

2017-08-15

Allows us to carry out day to day running of social media interactions from 9am - 9pm 7 days a week, with minimal to no interruption.

Pros

Not only that, but the reporting on offer is second to none, providing clients with real time data on how their social campaign is performing.

Cons

Like all big social media management software platforms, there's an occasional glitch (to be expected in my opinion, given the magnitude of data they're working with), but given how robust and responsive the support is from Sprout, the issue is clearly communicated and often solved quickly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Here's your ultimate social media account management platform!

2017-11-11

The software was very okay to use and helped me to manage my clients social media accounts with ease.

Pros

Integrates all major social media platforms into a great user interface that's relatively easy to use.

Cons

A few times I've encountered bugs that could not explain why certain metrics were way off when measured with other tools. Looks easy to use off the bat but you should be aware that its not as intuitive as it seems.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alfredo Rondon

Sprout Social is a great program to analyze social media trends

2018-08-25

I've done social media analysis with sprout social and it worked just fine to know the information I wanted to compare.

Pros

IT has different analytical reports.

Cons

I couldn't integrate sprout with Vimeo.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jena Felsheim

Easy to use, great response time and plenty of analytics.

2017-09-08

More easy of posting and more analytics

Pros

The analytics features and reporting tool.

Cons

Price is also on the high end, but I think at the end of the day you get more value for your dollar than with some other social media management tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Carolina Rondon

One of the best ways to control social media

2018-03-30

Pros

It offers a great social media monitoring service, allows you to control all the marketing you do through the media, in addition to providing reports and the great advantage of being able to integrate with google analytics

Cons

The platform at times can be a little complicated to understand, besides that prices should be a little more accessible for businesses that are starting

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, myself only employees)

Sprout gives a full social picture

2020-01-17

Sprout is a great social media tool for analytics, engagement, reporting and management.

Pros

I love all the detail that Sprout allows you to get into with social analytics.

Cons

I just wish it was more affordable. I've now done free trials at two separate companies that have both deemed it too expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Tomas Kolafa

Verified Reviewer

Wonderful social monitoring tool

2018-09-15

Pros

Sprout Social rocks when it comes to finding social media advocates for your brand.

Cons

It is one of the many alternatives for social media management and analytics.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Rosalyn Gambhir

Sprout Social has been a true time saver with handling multiple accounts and brands.

2017-08-14

Pros

As an organization that manages 7+ attractions and over 20+ accounts, the ability to filter hashtags, geolocations etc in one location has helped with saving time and ease of scheduling to multiple accounts and most importantly reporting analytics to the management team.

Cons

It would be great to see an integration (example: CrowdRiff) that allows to interact with user generated content through brand keywords or geolocation to re-share on our social platforms with the ability to send mass messaging for permission.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jessica Jordan

Competitive social media management dashboard

2019-04-29

Pros

Discovery tab is the best for social listening!

Cons

Higher price than other similar social media management systems.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Religious Institutions company, 201-500 employees)

Love this product!

2019-02-22

Pros

Sprout Social offers social media scheduling functionality, including timing, drafts, responses, canned response, retweeting, etc., for multiple platforms and multiple accounts.

Cons

I don't always trust Sprout Social's analytics, which sometimes differ from Facebook's and Twitter's internal analytics reporting.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jess Rawstorne

Great reporting functionality. Not the best value for money option

2017-06-10

Pros

Very detailed and provides a real insight into the post engagement which can easily be recycled.

Cons

Still toggling between each social media plaftorm

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Publishing company, myself only employees)

Great for pulling stats!

2019-11-07

keeping track of growth, social media management, pulling data

Pros

As a social media manager, this tool is a MUST!

Cons

Their customer service is slow with responding and their dashboard is a little hard to navigate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Oil & Energy company, 501-1000 employees)

Sprout Social

2018-11-29

The analytics are a great asset.

Pros

It's great for managing multiple channels and even multiple accounts. The analytics are really easy to understand, I definitely prefer them to other tools I've used (like Hootsuite).

Cons

At the end of the day the analytics and ease of use are what's most important to me.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca Goodine

Keep Track of Complex Data With Ease

2019-05-08

Sprout Social helped me prepare and execute a critical marketing plan in advance of a big software release, an experience which left me with a good impression of this tool.

Pros

I was new to social media management when I first encountered Sprout Social, and what I liked most was the ease with which I could watch multiple media channels.

Cons

The pricing of Sprout is not very accessible to smaller businesses, but if you can afford it, the quality does make this investment pay off.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more