Sprout Social Pricing Plan & Cost Guide

Sprout Social

Social Media Management Software for Business

4.36/5 (437 reviews)

Sprout Social Pricing

Starting from: $99.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH

View Pricing Plans Free Trial

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Sprout Social Pricing Reviews

Pros
  • I like how the platform identifies the best times to post to each platform's audience on a particular day. This gives our content the highest chance of receiving the most engagement and reach.Lillian K.Read the full review
  • In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.Verified ReviewerRead the full review
  • It has a great design, friendly interface and it is easy to learn how to use it. It is wonderful to be able to schedule the publication of the content on different platforms from Sprout Social.Francis Carolina L.Read the full review
Cons
  • It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.Lillian K.Read the full review
  • But no worry about that, you can use the trial version before purchasing, there is no credit card required.Trang H.Read the full review
  • Dashboard can be confusing as there is a lot going on.Verified ReviewerRead the full review
94%
recommended this to a friend or a colleague

25 reviewers had the following to say about Sprout Social's pricing:

Prince Khan

Great way to manage your social media!

Used monthly for less than 6 months
Reviewed 2019-09-05
Review Source: Capterra

It's been good however it's very expensive! I would rather not go with them.

Pros
One of the better social media management platforms out there. Being able to really measure your success is key in entrepreneurship.

Cons
It's a bit too expensive, I used it but couldn't justify the price. I would reconsider getting a cheaper alternative model.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Great for those with the budget to afford, but hard to justify cost

Used occasionally for less than 6 months
Reviewed 2019-12-03
Review Source: Capterra

This is a Cadillac of a social media management tool. Unfortunately, it also comes with a Cadillac-sized budget hit, and it is hard to justify the expense versus the benefit when free or cheaper tools provide a semblance of the services provided.

Pros
- Robust toolset to monitor, publish and analyze social media content and social media analytics - Clean interface and easy-to-understand user experience.

Cons
- Price point is very hard to justify for small teams or low-budget departments - Web analytics gated behind higher membership tier

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 5/10

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Christiana Celestine

So much quality and content

Used daily for 6-12 months
Reviewed 2020-03-11
Review Source: GetApp

Great and awesome experience. If one can afford go ahead and it will make one a special digital marketer

Pros
I love how it has so much template and content for content creation and marketing. Their templates are quality and great designs that are user-friendly.

Cons
It is expensive for freelance but great for large companies that can afford it. It is worth the value of its price but not many freelancers can afford it.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Shawn Wagner

Sprout no help

Used occasionally for less than 6 months
Reviewed 2020-05-21
Review Source: Capterra

I didnt care too much for it at all boring scene of doing anything for music

Pros
Cheap price for help but no help it is not good sorry I cant say good about it at all dead end work for promo

Cons
I did not like it due to miscommunication no true facts on promotion contest rigged and keep taking money

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Chandrashekar Jayakumar

One shop stop for managing all of your social media

Used daily for 6-12 months
Reviewed 2018-08-29
Review Source: Software Advice

May not great be for small institutions due to its price but does the tool is worth it's buy!

Pros
The dashboard of Sprout Social is very well built, easy and user-friendly. Also, there is a multitude of features such as inbuilt CRM, data analysis and scheduling tools resp. Lastly, the customer service is really awesome as they are quick to resolve any queries!

Cons
It is very expensive especially for small institutions or firms it may be not affordable. The filters for data analysis are limited and more customization is required.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great social media scheduling tool

Used weekly for less than 6 months
Reviewed 2019-10-22
Review Source: Capterra

Used for social scheduling, social analytics, reporting and overall management.

Pros
I have used a few different social media scheduling tools and have found that I really like Sprout Social. It is a good product for social analytics, scheduling and being more efficient.

Cons
The big con is it is much more expensive compared with other tools on the market. I am interested in see more value comparison for such a price difference.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Sagar Jani

Good alternative to hootsuite

Used monthly for less than 6 months
Reviewed 2020-02-11
Review Source: Capterra

Pros
- Pricing: much more affordable than hootsuite - Simple set up and connection to multiple social platforms - Automated detailed reporting

Cons
- Still a little buggy: social profiles can disconnect within the software anytime and you have to re-connect all in order to continue your scheduled posts

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Sprout gives a full social picture

Used occasionally for free trial
Reviewed 2020-01-17
Review Source: Capterra

Sprout is a great social media tool for analytics, engagement, reporting and management. The features are great and their customer service is helpful. However, the cost continues to be prohibitive.

Pros
I love all the detail that Sprout allows you to get into with social analytics. I also love the scheduling features.

Cons
I just wish it was more affordable. I've now done free trials at two separate companies that have both deemed it too expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Too Expensive

Used daily for free trial
Reviewed 2019-04-02
Review Source: Capterra

Pros
Sprout offers a good solution but fails on pricing. Sprout is an excellent alternative, but there are pretty much others that allow you to have same with less budget

Cons
Price is a big issue of Sprout. It is really expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Jennifer Mikes

Nice platform but we needed a more affordable solution...

Used occasionally for less than 6 months
Reviewed 2018-11-27
Review Source: Capterra

Pros
Initially I switched to Sprout Social just to see if we would like it better than Hootsuite. The interface is nice and the features were more robust.

Cons
Honestly when it came time to decide which one we would continue with the only negative for Sprout Social was their pricing. We are a small business with limited social needs and it basically came down to cost for us. Hootsuite was just more affordable.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Rebecca Goodine

Keep Track of Complex Data With Ease

Used occasionally for less than 6 months
Reviewed 2019-05-08
Review Source: Capterra

Sprout Social helped me prepare and execute a critical marketing plan in advance of a big software release, an experience which left me with a good impression of this tool.

Pros
I was new to social media management when I first encountered Sprout Social, and what I liked most was the ease with which I could watch multiple media channels. Analytics and influence tracking meant I could see the impact of my posts in real time.

Cons
The pricing of Sprout is not very accessible to smaller businesses, but if you can afford it, the quality does make this investment pay off.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Kriste Marquez

Sprout Social Gets The Job Done

Used daily for less than 6 months
Reviewed 2019-12-03
Review Source: Capterra

I had a good experience with Sprout Social but it was a little over our price range for the features it came with.

Pros
What I like most about this software is that it is easy to use and we had a team member who did a video session with us so we can learn the features and its benefits. I like that they give tips on their website on when the best publishing times are etc.. We used this software to schedule out tweets and Facebook posts.

Cons
We used this at work for less than 6 months, it was a good software however it did cost more than we would like.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Fantastic social monitoring and posting platform

Used daily for 1-2 years
Reviewed 2017-10-17
Review Source: Capterra

Improved social monitoring and reporting. Faster response times across multiple platforms.

Pros
Having a single platform to properly manage Twitter, Facebook, LinkedIn and Instagram is vital when managing a social network. Sprout Social's interface makes that easy. Even better is the way it enables social interaction through comment responses.

Cons
The closest I can come to negatives is cost (it would be nice if it were cheaper per user account) and its limited integration with Instagram (which is more a negative for Instagram's API than anything else).

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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April Stanley

Program with a lot of features, but expensive

Used weekly for less than 6 months
Reviewed 2020-09-26
Review Source: Capterra

I use it to manage a few different accounts, but think that for the price it is not for me.

Pros
I like the the program has a lot of features and can be used with a lot of social media programs. It seems to have more options than other SM scheduler programs. The reporting and analytics are good.

Cons
There are still glitches to be worked out with the program. It needs some work to be great. Also for a small business or individual it is expensive compared to other programs out there. The customer service is less than stellar and could use some work too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Mike Garrett

Reports are a mess

Used daily for 1-2 years
Reviewed 2018-07-02
Review Source: Capterra

Pros
Easy enough to use and cx support is reasonably fast. Varied plans but cost for multiple licenses is expensive

Cons
Reports are a hot mess, data is all over the place and the exported pdfs need a serious overhaul. Ability to prepare a customized report is feature locked to most expensive plan so you're left piecing together a report yourself. Explanation of data is poor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Sadiq Lakhani

Sprout social is a great all around product with a simple interface

Used weekly for 1-2 years
Reviewed 2020-04-03
Review Source: Capterra

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall

Pros
Unlike other tools the dashboards are very easy to navigate and understand basic analytics

Cons
Sprout social is a great product but comes at a great price as it is fairly expensive compared to its competitors

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Emma Miller

Easy to use

Used daily for 2+ years
Reviewed 2019-04-12
Review Source: Capterra

I appreciate the interface, the ease of use, and the analytics. And it's just super helpful to be able to plan content in one place. To be honest though, I keep alternating between Hootsuite, Sprout, and Buffer because I'm not sold on any one. Falcon would be my ideal but it's just so expensive.

Pros
I appreciate the ease of use for new and seasoned users alike. The analytics are helpful, too.

Cons
The pricing - you can get the same level of access and features for less with other less clean options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Jamie McDermott

Probably the best social media tool on the market

Used daily for 2+ years
Reviewed 2018-02-13
Review Source: GetApp

Pros
I've used Sprout Social on and off for many years. It's fantastic to use (a really great UI) and it performs very well too - so many useful features. From scheduling to reporting, social listening to chatbots, Sprout Social has it all. It's been growing as a tool over the years and they've been refining the key aspects (such as user permissions, approval processing, reporting and social listening) to the point where it's a brilliant tool. Their recently added features such as advanced listening and chatbots have put it in a whole new league.

Cons
Whilst the pricing is fair, it does get expensive once you start adding multiple users (as the pricing stated on their website is per user). Some of the features that are available for higher pricing packages would be nice to explore as a smaller user but it's understandable that some features are enterprise level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Good value, but slow to update

Used daily for 1-2 years
Reviewed 2019-02-21
Review Source: Capterra

Has helped to expedite social media posting and reporting significantly.

Pros
Sprout social makes scheduling social media posts really easy, and the cost is pretty low per user account.

Cons
Reports cannot be customized (at least not with standard subscriptions) and they are VERY slow to update emojis which makes it difficult to align posts across platforms.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Another all-in-one

Used daily for 6-12 months
Reviewed 2018-11-13
Review Source: Capterra

Decent experience, and ease of use to manage a team of coordinators.

Pros
You get what you pay for. Having directorial control to delegate tasks is a big deal for our organization. Doing this in Sprout is easy, but doesn't come cheap.

Cons
Social networks appear to be limiting organic reach more and more each day. I have heard rumblings that using a social media management tool to schedule posts actually reduces your organic reach even more. This seems plausible considering the scheduling features Facebook has implemented and how they would want to reward you for using their own platform entirely.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Abigail Nwaocha

Simple SM manager with superior Analytics feature

Used daily for less than 6 months
Reviewed 2016-12-13
Review Source: GetApp

I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest. The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with. Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function. The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use. The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post. Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous. I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages. To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.

Pros
The Digital Asset Library The Analytics feature The RSS feature can serve as a social media content generation tool. Easy UI

Cons
The pricing is rather steep. There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Waseem Sader

Good social media scheduling software for medium to large business or agencies

Used occasionally for 1-2 years
Reviewed 2018-02-27
Review Source: Software Advice

Sprout Social should be considered when looking for a social media scheduling tool but there are other good options out there too. You'd have to see what best fits your needs.

Pros
- Clean, user-friendly, UI which makes a HUGE difference and allows you to do what needs to be done much easier - They've recently added Instagram scheduling which is awesome - Great support - they've been a great help whenever we've had any issues

Cons
- There's no free plan and the price for the first plan is a bit expensive so an individual or small business will have to look elsewhere

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ben Bailey

Really great social manager with a lot of analytics options

Used weekly for 6-12 months
Reviewed 2019-07-29
Review Source: Capterra

Sprout Social will help simply and supercharge your social media management.

Pros
Sprout makes managing social posts and assets really easy. I've used many other social many other social managers in the past few years, and this is by far the most elegant. The UI is pleasing, the functionality dependable and the integrations are robust. I make particularly heavy use of the bit.ly integration, which saves a lot of time switching tabs. The main benefit of Sprout Social, though, has to be the reporting. Being able to see how a post or campaign has performed at a glance is really quite handy. That in conjunction with the "listening" feature makes planning out future campaigns much more productive.

Cons
My only real complaint about Sprout is the per-user price, but if your team only has a single social manager it is well worth the cost.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Chelsea Gaver

Sprout is great until it's not.

Used daily for 6-12 months
Reviewed 2018-09-30
Review Source: Capterra

For almost a year I enjoyed using Sprout until we switched to Buffer and it was way easier and significantly cheaper. Also, Sprout started not posting scheduled posts to Instagram and their support team couldn't fix it for weeks. Our team would be on the phone with them, emailing them, or in chat inbox, with them every day for weeks and the problem never got fixed. We wish it worked out differently.

Pros
I liked how I could answer comments from all the platforms we had connected in one place. Linked In, Facebook, Twitter, and Instagram

Cons
It's extremely expensive for how many errors occur. The customer service techs are very friendly and should get a 10 for being agreeable and understanding of angry customers however​ they rarely are able to fix problems.​

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Anonymous

Sprout Social

Used monthly for 2+ years
Reviewed 2018-11-29
Review Source: Capterra

I like using Sprout Social when I need to collaborate with others, get approval on content and schedule various pieces of content on multiple channels. The analytics are a great asset. The tool makes content creation and management easy, so your team can focus on strategy rather than execution.

Pros
Great interface! It's really easy to use. It's great for managing multiple channels and even multiple accounts. The analytics are really easy to understand, I definitely prefer them to other tools I've used (like Hootsuite).

Cons
It's not cheap, but you get what you pay for. At the end of the day the analytics and ease of use are what's most important to me.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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