Story Pricing, Features, Reviews & Comparison of Alternatives

Story

Content marketing platform for businesses

4.11/5 (19 reviews)

Story overview

Story is a cloud-based solution designed to help businesses manage workflows relating to marketing content across multiple digital platforms to drive customer engagement and ROI. It lets users deliver data-driven content to a targeted audience across leading social media channels.

Key features of Story include content syndication, campaign management, conversion tracking, multi-channel publishing, and analytics. The content distribution platform evaluates data based on key performance indicators (KPIs), allowing teams to optimize digital campaigns in real-time. Plus, it enables teams to facilitate campaign adjustments by eliminating under-performing content across multiple channels.

Story uses machine learning to help businesses update algorithms for creating and delivering relevant content to ensure increased click-through rates (CTR). Users can generate reports on ad and page-level metrics to gain insight into audience engagement with content across various platforms.
www.pulsepoint.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Story screenshot: Story dashboard screenshotWhat is Story by PulsePoint? - Content Distribution PlatformStory screenshot: Story campaign overview screenshotStory screenshot: Story KPI screenshotStory screenshot: Story content engagement score screenshotStory screenshot: Story scheduled reports screenshot

Story reviews

Value for money
Features
Ease of use
Customer support
  4.2
  3.6
  3.9
  4.6
Heather Bucar

Excellent customer support

Used daily for 1-2 years
Reviewed 2019-05-28
Review Source: Capterra

CSR Berger has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.

Pros
CSR are very nice to deal with. Always friendly and answer countless questions.

Cons
That you cannot bulk upload zip codes for targeting

Response from PulsePoint


Hi Heather,

Thank you for your feedback! Bulk zip code upload is a great idea and we'll definitely pass along this feature request to our product engineers.

And we're very happy to hear you are enjoying your experience working with your account reps!

-Story Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jonathan Smithgall

Review

Used weekly for 2+ years
Reviewed 2018-12-07
Review Source: Capterra

Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.

Pros
The ability to optimize across multiple native vendors.

Cons
There needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client

Response from PulsePoint


Hi Jonathan,

Thank you for your feedback! We're happy to hear you enjoy working with our support team.

Our newest feature, On-page Actions, helps marketers track users further down the funnel. Please reach out to your Account Manager for more information on how you can set this up.

-Story Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

YoY Improvements

Used weekly for 1-2 years
Reviewed 2018-12-06
Review Source: Capterra

We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).

Pros
Dashboard provides easy access to data and overall performance

Cons
Dashboard is not user-friendly/hard to navigate

Response from PulsePoint


Thank you for your feedback! Story is a content marketing platform focused on user engagement. Given this, we only track and optimize to actions taken, such as clicks and page views. We measure engagement once a user has landed on the page to guarantee a qualified audience.

-Story Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Douglas Bohrer

Pulsepoint Story Review

Used weekly for 1-2 years
Reviewed 2019-05-28
Review Source: Capterra

My account reps are absolutely amazing and make every effort to accommodate my needs which has made for a wonderful experience over the past year and a half.

Pros
It allows my small team to function at the capacity of a larger agency.

Cons
I really need to distribute in-feed video. Also, more platforms need to be integrated such as youtube and pinterest.

Response from PulsePoint


Hi Douglas,

Thank you for your feedback! We will definitely take this into consideration when planning out our product integration roadmap.

With that said, we're so pleased you are enjoying your experience working with your account reps!

-Story Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jason Gluskin

IAB Pulsepoint software

Used weekly for 1-2 years
Reviewed 2016-06-30
Review Source: Capterra

Features are OK but limited. More things that would be helpful (what channels did they come from) Data doesn't seem accurate across many areas (our demographics and geographic seem way off)

Pros
Easy to navigate. High-level views

Cons
See above. I want to know how people found my content by channel. Cost & spend per piece? Data seems like it's off. Right now we lost all our content data prior to Jan 2016. Social shares seem inaccurate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Story pricing

Pricing options
Subscription
View Pricing Plans

Contact PulsePoint for pricing details.

Story features

Campaign Management
Content Management
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics

A/B Testing (172 other apps)
API (452 other apps)
Activity Dashboard (272 other apps)
Automatic Notifications (170 other apps)
Campaign Analysis (225 other apps)
Customizable Branding (229 other apps)
Customizable Templates (245 other apps)
Data Import/Export (198 other apps)
Drag & Drop Interface (231 other apps)
Email Marketing (172 other apps)
Engagement Analytics (218 other apps)
Real Time Data (167 other apps)
Social Media Integration (272 other apps)
Third Party Integration (259 other apps)

Additional information for Story

Key features of Story

  • Advertising Module
  • Analytics
  • Audience Targeting
  • Content Syndication
  • Multi-Channel Publishing
  • Patient Education
  • Video Content
View All Features