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Surefire Local Logo

Cloud-based local marketing platform for small businesses

(3)

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Surefire Local Reviews

Overall rating

2.2

/5

20

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.33/10

Reviews by rating

Suggested alternatives

salesforce-marketing-cloud
marketo-lead-management
marketing-optimizer

Pros and cons

Geo Juice is what I liked the best about this service.
We chat with her weekly and she's very understanding with all of our questions and we feel very comfortable with her.
The service I receive from our account manager is fast and he does a really good job.
I was lied to get me to commit to the company, so I'm considering a fraudulent inducement to contract case against them.
Unfortunately, I seem to be on the must avoid and definitely don't let her log in category right now, so cancelling these recurring charges on my VISA is a whole different battle.
The marketing by itself works terribly, you can schedule calls only in 5-7 days.
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20 reviews

Recommended

CK
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Clayton K.

Automotive, 1-10 employees

Used weekly for less than 6 months

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Don't recommend Surefire Local

Reviewed a month ago

I would describe the overall experience as terrible.

Pros

Platform is promising, but the company is abysmal.

Cons

Onboarding took over a month and was still charged for no service. Requested to cancel and was not allowed to do so.

JM
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Jessica M.

Construction, 1-10 employees

Used weekly for less than 6 months

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Fraudulent Business

Reviewed 4 months ago

We are thoroughly disappointed with Surefire Local. Their promises of boosting our online presence, lead generation, SEO optimization, and so on fell flat, leaving our company to question the value of this business. The communication from their team is deplorable! We found ourselves days, even weeks, for responses to our questions and concerns, any responses given were vague and unhelpful. They severely...

Pros

The software is good, but Surefire is a marketing SERVICE, not just a software subscription.

Cons

See overall experience with Surefire below for feedback.

Vendor response

Hello Jess, we are saddened to read your reviews and see that you feel this way. Our records show we have been in regular contact with you, and that you are an active customer within our platform. Please reach out to us at info@surefirelocal.com. We would like to get more information to better address your concerns.

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Verified reviewer

Information Services, 1-10 employees

Used monthly for less than 6 months

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BE AWARE OF THIS SCAMMER

Reviewed 6 months ago

The application is okay. It is priced way too much. We hired Surefire in November of 2023, not knowing all our options, and used their platform for the contract length of three months plus a couple more. The web interface is okay. We found Thrive CRM, which does the same function, plus we get a database function with it for a fraction of the cost. I canceled well before they charged our card again in March 2024. They charged it anyway and then tried to contact me to save the business. I had to dispute the charge with American Express and waste a lot of time going back and forth with Surefire Local. I would recommend you check out Thrive CRM and compare. Surefire is not a great marketing partner at all.

Pros

Single Platform to publish content to Facebook, Google Business and Linkedin

Cons

The cost is way too much. We looked for alternatives once we saw the most essential assistance provided by Surefire

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Joshua R.

Construction, 1-10 employees

Used weekly for less than 6 months

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Not worth your time or money.

Reviewed 6 months ago

Horrible, not sure how they are still in business.

Pros

The GUI was nice and interactive, but GUI's don't generate leads.

Cons

The lack of follow through on their promises.

Vendor response

Hi Joshua, we value your feedback and take customer concerns seriously. To better assist you and to ensure we have all the necessary info, we’d appreciate it if you could provide more details in an email to info@surefirelocal.com. Our commitment to customer satisfaction is unwavering, and we want to ensure that your experience aligns with the high standards we set for ourselves.

JC
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Joe C.

Construction, self-employed

Used daily for less than 6 months

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  • Value for money
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Stay away

Reviewed a year ago

Awful experience. Frustrating for a small business owner.

Pros

The dashboard is pretty good and the app was ok to use

Cons

They never delivered the website they promised after 8 weeks. The only lead calls I got were spam calls. The website leads I got were from out of state. When I asked if we could target my local area they said they can’t do that.

Vendor response

We value your feedback and take customer concerns seriously. To better assist you, we’d appreciate it if you could provide more details in an email to info@surefirelocal.com. Our commitment to customer satisfaction is unwavering, and we want to ensure that your experience aligns with the high standards we set for ourselves.

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Verified reviewer

Construction, 1-10 employees

Used monthly for less than 6 months

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  • Value for money
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dont recommend to other company becarefully what you said on the phone ( lies)

Reviewed a year ago

to start when i decide to try this company i have option monthly or contract , isaid let me try 1 month the sales guy said let me give you discount if you start 3 months , after months and half decided to no continue due to everything , i ask for my money back they said i signed a contract they can"t give me the money back I DONT RECOMMEND IT THIS MARKETING COMPANY !!!! BECAREFULL GUYS

Pros

none of this services they take to long to do one thing

Cons

customer service especific the [sensitive content hidden] and his supervisor

Vendor response

We value your feedback and take customer concerns seriously. To better assist you, we’d appreciate it if you could provide more details in an email to info@surefirelocal.com. Our commitment to customer satisfaction is unwavering, and we want to ensure that your experience aligns with the high standards we set for ourselves.

KT
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Kimberly T.

Construction, 1-10 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thanks for giving me my time back!

Reviewed 2 years ago

Everyone has been very helpful and genuinely interested in our success, helping us use the software effectively

Pros

Effectively markets and tracks my social media and online presence, takes things off my plate to use my time better selling and running my business

Cons

I am still learning all the features, hope to be up to speed soon to take advantage of all SF has to offer

Vendor response

Hi Kimberly! Thank you for the wonderful feedback. We are always here to help, so please never hesitate to reach out!

MD
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Mark D.

Construction, 11-50 employees

Used daily for 6-12 months

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  • Ease of use
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God Awful Customer Service

Reviewed 2 years ago

god awful

Pros

Geo Juice is what I liked the best about this service

Cons

Customer Service is what I liked the best about this service

Vendor response

Hello Mark, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

BC
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Barrett C.

Construction, 1-10 employees

Used daily for 6-12 months

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Expensive Mistake

Reviewed 2 years ago

They promised everything, provided almost nothing, and wasted thousands of our dollars. We wanted to support a local company but after a full year of being ripped off, 3 different account managers, and a steady DECREASE in organic leads, WE ARE DONE and hope that no one else has to experience what we have. Surefire Local seems like a sinking ship. The turnover rate of employees is rapid and very concerning. Hiring Surefire Local was a very expensive mistake for our business.

Pros

The only useful service provided by Surefire Local was the scheduled marketing posts they did.

Cons

Almost everything as it was not user friendly and it was terribly redundant.

Vendor response

Hello Barrett, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

RM
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Roman M.

Automotive, 1-10 employees

Used daily for less than 6 months

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  • Ease of use
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Premium Plan is a SCAM with a good sales team

Reviewed 2 years ago

From the beginning, Surefire Local Sales Team promised us a lot. We signed the 3-month contract on the Premium Plan which included Account Manager (who was available for a call only 5-7 days after I needed assistance) Reputation Management (never used) Content Publisher (we received 0 content for after 2 months of use) Directory Optimization (Marketing team never optimized anything) GeoJuice (Could...

Pros

The software itself is OK. Definitely not for their price. I would pay $200 for the software itself.

Cons

This software is not for mobile locksmith services or any services where you need more than just a phone from your client. When I used the software myself, that was ok. As for CRM, we needed additional information about our clients, such as the make and model of the vehicle. The price for the basic package was too high, so we purchased the Premium plan which includes all the content creation, SEO, PPC management. The marketing by itself works terribly, you can schedule calls only in 5-7 days.

Vendor response

Hello Roman, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

MS
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Matthew S.

Construction, 11-50 employees

Used daily for less than 6 months

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It’s a scam

Reviewed 2 years ago
Pros

It was a headache. I would click to approve a post. Did so for a month and still never went through

Cons

Customer service was a joke. For 3 months my software was not what I was told it was going to be.

Vendor response

Hello Matthew, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

VC
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Vincent C.

Legal Services, self-employed

Used weekly for less than 6 months

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Do not use this company

Reviewed 2 years ago

Horrible. Spent hours attempting to work with rep, but content writers were incapable of producing practice state specific material.

Pros

Nothing good to say. Wasted thousands of dollars!

Cons

Sales rep and account manager misrepresented their expertise in marketing for elder law, probate and estate planning practitioners. Content was horrendous.

Vendor response

Hello Vincent, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

EB
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Edwin B.

Law Practice, self-employed

Used daily for less than 6 months

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Waste of money -- keep away

Reviewed 2 years ago

Total disaster. I was lied to get me to commit to the company, so I'm considering a fraudulent inducement to contract case against them. Stay away is my best advice. The sales people will lie to you, and it's only after they have your card and money is taken that you learn the truth.

Pros

There's little I liked about the software as I promised in November 2021 that ads would be running "by Thanksgiving". By the time of my cancellation (this month) exactly zero ads ran. They did do some canned social media posts, but it was a total waste of money that did nothing to drive clients to me.

Cons

The dropping a pin feature was not as easy as represented. I had numerous calls with employees to resolve various problems, and they stopped communicating with me, or providing any help whatsoever in January 2022. The so called client rep ignored me and my emails for over three months.

Vendor response

Hello Edwin, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

JB
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James B.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

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Never got a chance to use their platform.

Reviewed 3 years ago

Never got off the starting block. Our agreement going into it was that they would not need or request admin access. That's the first thing they did once they got paid. I'm not looking forward to the battle got get my money back.

Pros

Their sales pitch. It was good. But they immediately broke trust when they decided to request administrative access, which they were asked about over 10 times. They always said they didn't need it... but in the end, that's the first thing they asked for after they got paid.

Cons

The fact that as soon as they got paid, they requested exactly what they said they would not need. Administrative access.

Vendor response

Hi Stan, thanks for bringing this to our attention and we apologize for the misunderstanding. Your experience hasn't lived up to the standard of excellence we strive for so far but it looks like our customer support team is actively working with you to find a resolution and clear up any misconceptions. We'll do what we can to win back your trust! Sincerely, Surefire Local

JC
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Janie C.

Construction, 1-10 employees

Used other for 6-12 months

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Buyer Beware!

Reviewed 3 years ago

It has been an absolute waste of my time and money. Unfortunately, I seem to be on the must avoid and definitely don't let her log in category right now, so cancelling these recurring charges on my VISA is a whole different battle. They sure are quick to be, right on time each month, but can't return a phone call of do anything for our organization for the past 6 months.

Pros

They talk a big sales pitch, called me for 1 call, avoided calling me back for several other sessions they scheduled, and talked about hurrying up to get me on the "platform". I've paid thousands of dollars for nothing! Try getting them to cancel and refund you! That's the nightmare I have right now! Do your homework, and spend your money wisely, by avoiding Surefire Local like the plague.

Cons

The least thing I like is the fact I've never seen any of the so-called software, but I'm out thousands of dollars and can't get anyone to call me back.

Vendor response

Hi Janie, we're sorry to hear your experience so far has not lived up to the standards we set for ourselves! Our team would like to reach out directly to you to discuss how we can make things right but we're limited with the available information. Can you please send an email to info@surefirelocal.com with more information so we can address this?

RB
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Rachel B.

Construction, 11-50 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Surefire Platform

Reviewed 4 years ago

The service I receive from our account manager is fast and he does a really good job.

Pros

Its potential, The review requests function

Cons

It's hard to tell/trust how accurately it works

Vendor response

Hi Rachel, thank you so much for your honest feedback! We're so happy that you are loving our reviews feature and your account manager. The great thing about the platform is we directly integrate with many tools so the information is the same no matter which dashboard you look at. If you'd like to learn more about it, don't hesitate to reach out!

DB
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Denise B.

Construction, 1-10 employees

Used daily for 2+ years

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Definitely Recommend the Surefire Local Marketing Platform

Reviewed 4 years ago

Surefire Local has greatly increased the traffic to our website from one year to the next. The results have been huge and evident.

Pros

The platform is very easy to use and navigate. It allows me to easily show and share with my husband/co-owner of our business how all aspects of our social media and website are functioning.

Cons

The only thing that I would change is the time it takes to load some sections/pages and the functionality when using Mac browsers (Firefox and Safari).

Vendor response

Hi Denise, thank you for your review! We appreciate your feedback as we're always looking to improve the Surefire Local Marketing Platform for our clients. I'll be sure to pass it along to our development team!

KH
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Kimberly H.

Construction, 1-10 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Surefire Is a Sure Thing!

Reviewed 4 years ago

We were nervous to change at first and thought it was 'too good to be true' but decided after talking to several references, we'd give it a shot. [SENSITIVE CONTENT HIDDEN] was great getting us started and listened to what we wanted, made suggestions and edits, and we are very happy with the end product. We were then handed off to our rep, [SENSITIVE CONTENT HIDDEN], who has been incredible from the start. We chat with her weekly and she's very understanding with all of our questions and we feel very comfortable with her.

Pros

We like that it's a one-stop shop for marketing with incredible customer support! We can post to multiple platforms, track what people are interested in on our site, listen to leads, and get help from our rep within minutes. Our rep, [SENSITIVE CONTENT HIDDEN], is always making great suggestions, answering our questions or finding out the answers for us, and she makes us feel like we matter to her and to Surefire.

Cons

At first we didn't like that we couldn't make direct changes to the website ourselves. On our old platform we could go in and change things pretty easily. We quickly learned that we should allow the 'pros' to do those changes and to be honest, all we have to do is send a request and it's honored in just a short time! We just had to get used to the new system.

Vendor response

Hi Kimberly, thank you so much for your in-depth review! We are so glad that you've had an amazing experience with the Surefire Local Marketing Platform and our support team. Surefire Local is always here for you and your business whenever you need our help.

JS
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Joe S.

Construction, 11-50 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Very Useful

Reviewed 4 years ago

This is a great one stop shop for all things digital in your business.

Pros

This is a great one stop shop for all things digital in your business.

Cons

Honestly i can't think of anything that doesn't work well.

Vendor response

Hi Joe, thank you so much for your positive review! We're so happy to hear that you enjoy using the Surefire Local Marketing Platform. Wishing you continued success!

JB
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Jase B.

Construction, 11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketing Made Easy

Reviewed 5 years ago

It has made my job so much easier. The platform allows me to do most tasks from one site.

Pros

The platform is streamlined and user friendly. Information is quick to access and easy to track.

Cons

There really is nothing to not like about the software.

Vendor response

Hi Jase, thank you for leaving such a wonderful review. We are so glad that the Surefire Local Marketing Platform has made your job easier. After all, that's all we want for our customers!