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Swydo vs Improvado Comparison
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Overview
Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook...
Improvado is an ETL platform that extracts data from 200+ pre-built connectors, transforms it, and seamlessly loads the...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
39
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
The best part about Swydo is the customization it offers. The ability to create templates but then also unlink reports from templates to customize them is great for meeting client needs.
We've been using Swydo for a few years now, very happy with the software, the speed, ease of use and how reliable it is.
Conrad O.
Swydo provides outstanding customer support (which is not needed because of the easy setup and the nice user interface).
Pros
Great support during all the onboarding process and great support for any maintenance issue.
Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution.
Customer service is great to work with than compared to other companies. There's a good room to customize.
Cons
There is no support for Facebook system users, hence the system has a "single point of failure" when attempting to have full integration with a marketing platform of an organization.
Limited design options, visualisation is limited.
What a total rip off, just greedy money hungry.
Cons
Sometimes the connection lost and it's hard to find where.
The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating.
Customization options are limited beyond what is needed for my company.
Key features
- Total features40
- AB Testing
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Ad hoc Reporting
- Admissions Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Backup and Recovery
- Benchmarking
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cataloging/Categorization
- Channel Analytics
- Channel Management
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Database Conversion
- Diagramming
- Document Extraction
- Drag & Drop
- ETL
- Email Address Extraction
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Goal Setting/Tracking
- Hierarchy Management
- IP Address Extraction
- Image Extraction
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL
- Non-Relational Transformations
- OLAP
- Order Management
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- ROI Tracking
- Real Time Monitoring
- Real Time Reporting
- Referral Tracking
- Relational
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Reservations Management
- Retention Tracking
- Role-Based Permissions
- SEO Management
- SaaS Operations Management
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Single Page View
- Site Search Tracking
- Social Media Integration
- Social Media Monitoring
- Spend Management
- Strategic Planning
- Summary Reports
- Testing Management
- Third Party Integrations
- Time on Site Tracking
- Traffic Control
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Vendor Management
- Version Control
- Visual Analytics
- Visual Discovery
- Visualization
- Web Data Extraction
- Web Services
- Website Analytics
- Widgets
- Total features166
- AB Testing
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Ad hoc Reporting
- Admissions Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Backup and Recovery
- Benchmarking
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cataloging/Categorization
- Channel Analytics
- Channel Management
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Database Conversion
- Diagramming
- Document Extraction
- Drag & Drop
- ETL
- Email Address Extraction
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Goal Setting/Tracking
- Hierarchy Management
- IP Address Extraction
- Image Extraction
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL
- Non-Relational Transformations
- OLAP
- Order Management
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- ROI Tracking
- Real Time Monitoring
- Real Time Reporting
- Referral Tracking
- Relational
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Reservations Management
- Retention Tracking
- Role-Based Permissions
- SEO Management
- SaaS Operations Management
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Single Page View
- Site Search Tracking
- Social Media Integration
- Social Media Monitoring
- Spend Management
- Strategic Planning
- Summary Reports
- Testing Management
- Third Party Integrations
- Time on Site Tracking
- Traffic Control
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Vendor Management
- Version Control
- Visual Analytics
- Visual Discovery
- Visualization
- Web Data Extraction
- Web Services
- Website Analytics
- Widgets
Integrations
- Total integrations13
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations40
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
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