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Tatango Logo

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Mass text messaging (SMS) marketing platform

(2)

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Tatango Features

Features Summary

Functionality

4.3

/5

69

Total features

25

4 categories

Tatango features

API
Access Controls/Permissions
Alerts/Notifications
Automated Responses
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation

Common features of Nonprofit software

API
Access Controls/Permissions
Accounting
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Notifications
Attendance Management

Price starts from

500

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

69

Price starts from

500

Per month

Total Features

25

Unique features

  • Contribution Tracking

  • SMS Marketing

Functionality

4.6

/5

753

Price starts from

14.99

/user

Per month

Total Features

226

Features in Common

14

Unique features

  • List Management

  • Caller ID

  • Real-time Scheduling

  • Automatic Call Distribution

Functionality

4.5

/5

1.1K

Price starts from

ic-pricetag

No pricing info

Total Features

338

Features in Common

23

Unique features

  • Reservations Management

  • Text Editing

  • Social Media Integration

  • Online Giving

Common Tatango comparisons

Reviewers who mentioned features said:

AR
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Verified reviewer

Fund-Raising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use!

Reviewed 4 years ago

Great!

Pros

The software is easy for users to navigate. The reporting is strong and Tatango's Tech Support team is quick to respond and helpful.

Cons

It would be great if zip codes/numbers weren't clickable

KH
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Kevin H.

Staffing and Recruiting, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Good Platform for Small Company

Reviewed 5 years ago
Pros

Easy to send ad hoc messages. Really good platform for a small company.

Cons

Can't scale for bigger companies. Back-end system is not able to communicate/pull data efficiently.

AR
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Verified reviewer

Real Estate, 501-1,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Great Customer Journey Mapping

Reviewed 6 years ago
Pros

Tatango allows you to load all of your customer touchpoints i.e. email, calls, SMS, etc. into one system to view customer journey drop off points. It was easy to set up and reporting is fairly straight forward.

Cons

Hypothesis testing on Tatango is somewhat ambiguous. When we were talking to their customer success folks we weren't sold on the whether or not we were going to get the right insights out of the tool or validate our own preconceived notions of problems our customers were having with our products.

DG
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Daria G.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best solution for big or small text messaging programs

Reviewed 5 years ago

The staff is attentive, responsive and moves quickly on big or small requests. They are constantly looking ahead and prioritizing the most important part of text message programs: deliverability.

Pros

Tatango has a friendly UI for all skill-sets and levels, making it easy to train juniors on the team to utilize the platform. The workflow makes sense and is logical, and can be applied to the growing and changing needs of your text messaging operation.

Cons

Page load times and ease of reporting are the two areas my team has been working with Tatango to improve.

JW
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Jackson W.

Political Organization, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good Tool for Politics

Reviewed 2 years ago
Pros

I think the interface and overall ease of use is Tatango's best attribute. It's easy to teach and learn. Also, the segmentation and testing is easy to figure out.

Cons

It is hard to navigate from one campaign to another if they are not owned or hosted by the same administrator/organization (you'll have to set up multiple usernames & then log out/log in to go between groups if working on more than one org.)

MK
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Mary K.

Political Organization, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Review

Reviewed 4 years ago

positive, overall great platform

Pros

very easy to use and understand. Customer service is always fast

Cons

segmenting not as easy as it could be. Statistics also seem to be flawed regularly

CM
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Carla M.

Political Organization, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Review

Reviewed 4 years ago
Pros

I like the ease of use and set up for this product. Deploying texts is easy and straightforward, and the price point is great.

Cons

There are other softwares that allow for custom responses, i.e. Text back A, B, C and get a customized response based on what the user texts back. That would greatly benefit our ladder of engagement. I also think the UI is a little outdated and I would like more data segmentation/tracking. An integration with ActBlue would be great.

MM
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Mayank M.

Human Resources, 10,001+ employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Interface and API review

Reviewed 5 years ago
Pros

Interface is great, very user friendly and super easy to click around and get what you want. Ease of creating campaigns and then easy to monitor performance

Cons

API design and fetching data out programmatically is not good (lacks a number of features which are standard)

JM
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John M.

Marketing and Advertising, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Tatango

Reviewed 5 years ago
Pros

Tatango has an easy to use UI. We use it almost exclusively via API and we can do pretty much anything we need to via API since we are just using Tatango to send out SMS messages.

Cons

It isn't the cheapest text marketing solution, but you get what you pay for.

MS
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Michael S.

Online Media, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Useful Product

Reviewed 4 years ago

Overall positive, makes mass texting a breeze.

Pros

Very easy to produce mass texting for clients

Cons

Sometimes a bit glitchy, especially with more content heavy MMS

DH
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Daniel H.

Political Organization, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Would recommend

Reviewed 4 years ago
Pros

So easy to use, user friendly! highly recommend!

Cons

wish it was possible to have more customizable options for state and city

MB
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Maddie B.

Fund-Raising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome tool

Reviewed 4 years ago

Great tool!

Pros

Easy to use, customizable, elegant design.

Cons

A bit of a learning curve to get the hand of it.

jr
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jade r.

Civic & Social Organization, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Review

Reviewed 4 years ago
Pros

It is easy to navigate and load text sends.

Cons

Micro-targeting efficiency. Would be helpful to have data on demographics.

MM
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Madison M.

Political Organization, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Tatango Review

Reviewed 4 years ago
Pros

It's intuitive platform in terms of the coding.

Cons

The send options time are limiting to balance with other content.

MB
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Maya B.

Political Organization, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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So far so good!

Reviewed 4 years ago
Pros

I like the ability to track keyword use within a campaign

Cons

I wish there was a better way to segment flows

MB
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Maia B.

Marketing and Advertising, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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great

Reviewed 4 years ago

We use tatango for marketing texts for fundraising

Pros

It provides clear tracking of the important information per text with a logical UI

Cons

There is no way, at least that I know, so switch a refcode formula without having to go into each text and redo individually.

ME
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Michael E.

Marketing and Advertising, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic team to work with

Reviewed 5 years ago
Pros

I really enjoyed the level of commitment of the Tatango team to make my campaign a success

Cons

Would love to see a couple of price point versions (medium, large, enterprise)