Tealium IQ Pricing, Features, Reviews & Comparison of Alternatives

Tealium IQ

Enterprise Tag Management

4.25/5 (4 reviews)

Tealium IQ overview

Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management, and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit www.tealium.com.

Modern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud-based, tags have become the data collection mechanism of choice for a clean, actionable source of digital data.

But the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and a heavy reliance on IT resources to carry out the task.

Tealium iQ puts marketers in control of their online solutions, making it easy to deploy new vendor tags or make edits to existing ones without burdening developers. Through Tealium, enterprises improve marketing and IT agility, reduce costs, and accelerate website performance.

In addition, Tealium provides a rich source of digital data to help marketing teams improve the effectiveness of customer acquisition and retention campaigns.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Tealium IQ screenshot: Tealium iQ Tag MarketplaceCitrix case study

Tealium IQ reviews

Value for money
Ease of use
Customer support
Jer Tippets

Tealium is your MUST HAVE Customer Data Platform

Used daily for 2+ years
Reviewed 2017-11-29
Review Source: GetApp

Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before. Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment. There is no other tool out there that does as much to help you organize and act on your data like Tealium.

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Kelly Saux

Become Agile!

Used weekly for 2+ years
Reviewed 2017-12-21
Review Source: GetApp

Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.

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Semih Masat

Over Engineered

Used weekly for 1-2 years
Reviewed 2017-04-26
Review Source: GetApp

Has a lot of good features you can use if you dedicate yourself and became a master of this tool. Ability to create different environments and publish only the ones you want is a good plus.

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Tealium IQ pricing

Pricing options
Free trial
View Pricing Plans

A 30-day free trial is available, after which pricing depends on visitor traffic.

Tealium IQ features


A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Third Party Integration (228 other apps)

Additional information for Tealium IQ

Key features of Tealium IQ

  • Tag Management
  • Site Scan and Tag Audit
  • Mobile Tagging
  • Centralized Web Event Data Feed
  • Multi-CDN Delivery
  • Privacy Compliance Management
  • Data Validation
  • Tag deployment workflow and change control
  • Advanced Load Rules and Extensions
  • Universal Data Layer support
  • Over 600 turnkey vendor tags supported
View All Features


Tealium gives you more control over your digital marketing efforts and improves your ability to respond to changing business needs. With Tealium iQ you can:

- Create a universal data layer
- Gain tighter control of your digital marketing vendors and tags
- Control the privacy compliance of all your vendors
- Ensure data accuracy across all your vendors

You can also become more agile and:

- Test new vendors faster
- Launch new marketing campaigns quicker
- Mitigate risk to site performance and user experience
- Avoid vendor lock-in

Tealium iQ is also the foundation for Tealium AudienceStream which powers digital marketing enterprise data efforts and will allow you to segment, enrich and take action upon your visitors and their behaviors.

Tealium also allows you to bring together the best digital marketing products to power unified marketing initiatives for better customer interactions.