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Tealium Universal Data Hub

Enterprise Tag Management

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Tealium Universal Data Hub Reviews

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6 reviews

recommended

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Customer Data Platform (CDP) Helping you put your Customers First

Reviewed a year ago

Like many other businesses, my current employer has been negatively impacted by COVID-19. This happened to come during a time where I’ve been learning and working with Tealium’s amazing digital toolset. I reached out to [SENSITIVE CONTENT HIDDEN] who’s been my main Tealium point of contact and has been incredibly supportive as a partner. He put me in touch with another Tealium customer/user who I...

Pros

Tealium integrates very well with all of our current platforms (Google Analytics, Amazon AWS, Optimizely) to provide a single tool allowing us to better understand and react to our customers. We're able to utilize a host of both off-line and online data sources to uncover what our customer journey really is. We're then able to interact real-time with them at various points in the journey, helping us ensure an amazing pre and post purchase experience for our customers. In addition, by combining offline conversion points with acquisition spend data, we're able to completely re-define and improve our ROAS calculations.

Cons

We honestly have not had any negative experiences so far, other than our own internal limited resources to get all of the projects we want to off the ground.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Tealium is your MUST HAVE Customer Data Platform

Reviewed 3 years ago
Pros

Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before. Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment. There is no other tool out there that does as much to help you organize and act on your data like Tealium.

Cons

Tealium can do a lot. It's built to meet the needs of a lot of different industries. That flexibility leads to complexity, and learning to take advantage of this tool is hard.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Standard CDP

Reviewed a month ago

The best thing I like about it is its ability to connect with other advanced Marketing Automation solutions.

Pros

It's proven track record in a wide range of industries ensures its functionality regarding User Data Management. We currently implemented it, and we are glad we made a good choice. Also its ability to connect with other applications / platforms is good for our business.

Cons

The implementation phase is a little difficult. CDPs themselves are nothing but a database, so you should keep your expectations at a reasonable level.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Over Engineered

Reviewed 4 years ago
Pros

Has a lot of good features you can use if you dedicate yourself and became a master of this tool. Ability to create different environments and publish only the ones you want is a good plus.

Cons

It's not a easy tool to use. You can't open 2 tabs at the same time. Constantly asks you to re-login. It's really hard to use, at least for me. Most of the times, managing tag by yourself on website is easier than trying to figure out how to do it on Tealium. I didn't had a good experience with Tealium Support. I had to repeat myself for weeks to get a mediocre response.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Become Agile!

Reviewed 3 years ago
Pros

Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.

Cons

A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.

Overall Rating
  • Features
  • Likelihood to recommend7/10

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Reviewed 4 years ago
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