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Account based marketing for B2B marketers

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Terminus Features

Features Summary

Functionality

4.3

/5

145

Total features

78

10 categories

Terminus features

A/B Testing
Account Based Marketing
Activity Dashboard
Ad hoc Reporting
Attribution Modeling
Audience Targeting
Behavior Tracking
Behavioral Targeting

Common features of Marketing Automation software

A/B Testing
API
Activity Dashboard
CRM
Campaign Analytics
Campaign Management
Conversion Tracking
Customizable Branding

Price starts from

0.01

Pricing options
Free plan
Subscription
Free trial

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Contenders comparison

Functionality

4.3

/5

145

Price starts from

0.01

learn more

Total Features

78

Unique features

  • Cross Channel Attribution

  • Opportunity Management

  • Pipeline Reports

  • Experience Management

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Features in Common

52

Unique features

  • Automated Scheduling

  • Real-Time Monitoring

  • Collaboration Tools

  • Multi-Channel Distribution

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

visit website

Total Features

103

Features in Common

43

Unique features

  • Collaboration Tools

  • Customizable CTAs

  • Customizable Forms

  • Keyword Research Tools

Common Terminus comparisons

Reviewers who mentioned features said:

AR
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Verified reviewer

201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use email signature management cloud software.

Reviewed 6 years ago

A centrally managed email signature cloud based software that works with little effort by admins.

Pros

It is very easy to administrate the SigstrOne version of Sigstr. It being cloud based makes it easy to not push installs. Managing signatures centrally as a company brings a peace of mind for the company.

Cons

Appending an email signature after the email is sent makes users paranoid that their signature is not correct. It is not intuitive to check your signature as a user.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sigstr is Awesome!

Reviewed 6 years ago

Overall, it is a pretty good up and coming tool with a user-friendly interface. It still has areas of growth and improvement, but it adds value internally and externally for a decent price.

Pros

The signature we have with Sigstr is definitely better than the previous “everyone create their own”. We look more uniform now and the addition of our pictures helps the recipient feel more comfortable with a face to the name. Signatures can be assigned to different groups within the company and the fields in the signature can also be company fields or individual fields. So if you want the Sales Team...

Cons

I will say in setting up our signatures, we had a few bugs (which Sigstr quickly resolved) and coding set backs because I cannot code (coding is only required the fancier your signature gets). But once your signature is done, you don’t need any more coding. Also, someone who doesn’t have Photoshop or Bannersnack skills, might have trouble designing/updating the banners frequently. However, Sigstr is adding an in-platform banner creation option sometime in the future.

AR
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Verified reviewer

Computer Software, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It's an excellent solution we've really come to depend on for a promotional channel.

Reviewed 6 years ago

1. Utilizing real estate that was already there. Getting more traction from CTAs we were already distributing elsewhere. 2. Alignment of sales and marketing on time-sensitive promotion and campaigns 3. Alleviated the need to manually control brand in email sigs across a several hundred person company.

Pros

As a marketer, I like that it's a way to easily control the content and CTA's that various sales and client services teams are using on any given day.

Cons

I really like it. This isn't meant to be a negative point per se, just note. There are a lot of possible configurations and uses (team delineations, campaign scheduling, ABM, HubSpot integrations), it's could be a great resource to your lead gen operation but it will take a strategic brain in-house to figure out the best use cases.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sigstr is great for outbound sales reps

Reviewed 6 years ago

Great!

Pros

Sigstr is awesome because it is completely customizable. My company has different webinars almost every week and we use Sigstr to promote those to anyone who opens emails from anyone in the company. The links/graphics always look great and really make emails stand out.

Cons

I think it would be helpful if we could turn our Sigstr on/off depending on who we are emailing (ex: someone who has already signed up for the Webinar we are promoting at the time)

KM
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Kevin M.

Apparel & Fashion, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ideal and Low Cost ABM Tool

Reviewed 3 years ago

When you consider the number of emails your organization sends out on a daily basis, it represents a massive and often untapped opportunity to connect to customers and prospects. Also, typically most, if not all, one-to-one emails sent from sales associates to customers will be opened. This provides a benefit over a traditional email marketing campaign which will only see a 15-20% open rate. Also, since we have an ecom component to our business, we were able to add a "Buy Now" to our SIGSTR banners and link them directly to product pages on our B2B ecom site. Paired with Google Analytics, this let us understand the SIGSTR click-thru's that resulted in purchases. In turn, this allowed us to quickly demonstrate a clear and unquestionable ROI.

Pros

The solution makes it very easy to centrally manage and target marketing messages for the entire business. It integrates with CRM (Hubspot for our biz) so you can trigger a message based on any CRM field, e.g. send one message to customers our Southeast vs West Coast, send a different message to small vs large customer, etc. or with ABM strategy you can target customized messaging for specific accounts. It can also be used to specifically message employees in your organization, e.g. to promote upcoming benefits enrollment for example. Finally, SIGSTR offers valuable metrics to see who is seeing your message and who is clicking through.

Cons

One issue is that if customers do not have their local email client configured to auto-download images, the SIGSTR banner may not show but this would be the case with any email sig solution.

JR
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Jennifer R.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Easy to use platform allows you to leverage new channel for content distribution and brand awareness

Reviewed 6 years ago
Pros

In addition to helping us achieve brand alignment in our email channel, Sigstr has provided a new channel for content distribution and brand awareness. The platform itself is pretty intuitive and straight forward, the UI is user-friendly. It's easy to add new employees and create campaigns. A game changer for us is the ability to leverage the campaign scheduler feature, which allows us to plan a series of campaigns in advance, get the creative in place and schedule campaigns back to back. This helps us stay on top of our programs and ensure nothing slips through the cracks. Lastly, the Sigstr team is truly great. The level of support and commitment to customer excellence is world class.

Cons

There are a few bugs that need to get resolved and additional functionality that needs to be developed. I believe some of this is already in progress: -Can't exclude internal clicks from campaign performance, skews data. -Campaign creative is set to permanently display by default. This means that even if a campaign is no longer live the creative will still display for members who are not part of any active campaigns. The workaround is to manually opt out. -No ability to easily select/deselect groups in campaigns. Once you add a group to a campaign there is no easy way to remove. The workaround is to add that group to a different campaign.

GJ
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Gina J.

Retail, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Terminus

Reviewed 3 years ago

Mostly good, we are still learning about how to get the best use out of the campaings/tactics we have right now, and how to better learn from the data we have.

Pros

I like the readily available analytics, including site visits, clicks, conversions, and ability to see what companies have engaged with our ads. We also use the Bombora topics integration often as well.

Cons

We have a lot of running tactics, and so it take a long time anytime we need to update our ad creative. We have to go into each individually, remove existing creative, and then update with new creative, while cycling through the set up process each time. Very time consuming and clunky.

CK
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Chandler K.

Human Resources, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sigstr is the best way to turn every e-mail into a marketing opportunity

Reviewed 5 years ago

We can exert centralized control over every employee's e-mail signature, which ensures brand consistency.

Pros

It's intuitive to manage, simple to set-up and easy to make a big impact with your e-mails. We use it for internal and external e-mails. We've been able to increase brand recognition and measurably impact our overall marketing results by advertising content in every outbound e-mail. The ability to create targeted lists for ABM activities is also a HUGE advantage.

Cons

Fully and properly implementing the software will require the administrator to work individually with employees who are not tech savvy and have difficulty managing their e-mail signatures. However, once the implementation is done, it's easy to provide ongoing support.

SS
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Sharon S.

Computer Software, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great solution to optimize and make use of otherwise wasted space

Reviewed 5 years ago

Sigstr has been really great. In addition to offering a powerful marketing tool, they also have exemplary customer service.

Pros

Sigstr brings marketing power to otherwise wasted space (the employee email signature). It is extremely easy to use on the backend and makes it very easy to both deploy consistent email signatures across the entire company and use that space to promote marketing initiatives. It offers a lot of great campaign options from static campaigns to dynamic ones to power ABM activities. Its recent integration with Salesforce allows for an even stronger tie-in to marketing and sales initiatives.

Cons

The reporting in Sigstr could be better. There is definitely data available to track performance, but it could be a lot more granular and easier to work with. That said, Sigstr has already made a lot of improvements in this area and is continuing to develop it.

WB
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Wendy B.

Security and Investigations, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sigstr is Slick!

Reviewed 5 years ago
Pros

Actually, the best thing about Sigstr is their Customer Support. They have a great team that helped us onboard. They are always very prompt at responding to email questions and are just a joy to work with. The user interface is clean, simple, and easy to use. The signature lines look slick and the campaigns work great! I love the analytics provided as well.

Cons

I feel like you need a dedicated developer or similar on staff in order to get the most out of Sigstr.

BR
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Britney R.

Marketing and Advertising, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sigstr Review

Reviewed 5 years ago

Overall, my company's experience with Sigstr has been good. Everything is easy to find in the software and if Gmail is being used, things are pretty much a breeze to implement. Implementing the software does get a little cumbersome due to the owner of the email signature (not the administrator of the software) having to do things to make it work. But overall, it is a good buy.

Pros

I like the ease of use. Everything you need can be quickly found and you do not have to search or guess. I also liked that it gives a brand unity in regards to email signatures if using just iPhones.

Cons

It cannot be used on Android phones. If you have a company that uses both iPhones and Androids it doesn't allow branding to be uniform on the email signatures.

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Jen N.

Construction, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An untapped space to capture people’s attention

Reviewed 4 years ago

Very positive! Love the team and the ideas. The creative samples and tracking each person’s outcomes are really exciting.

Pros

This is still a new idea and not totally mainstream yet! It also enables everyone to inherently be a marketer just by pushing send.

Cons

Wish it would integrate with other email programs for large batch sequences and cadences like sales loft, Drift or HubSpot.

AR
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Verified reviewer

Hospital & Health Care, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Get value from email signatures

Reviewed 5 years ago

Overall our experience has been positive. We have had some technical glitches, but they have always been responsive and helpful.

Pros

I really love that you can leverage a typically unused space pretty easily. You can run ABM programs, sender-based programs, and employee programs to help promote anything to a targeted audience. Sigstr makes this very easy and they are really great to work with.

Cons

Sometimes the set up process for a new campaign can be a bit wonky and you have to make sure that the signatures don't get squished when rolling to a new image.

SS
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Shawn S.

Higher Education, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good people, product implementation easy and consistent branding.

Reviewed 6 years ago

A more professional approach to email signatures.

Pros

Provides a consistent look to our email messaging, prompts new visitors to our site and creates internal desire to be part of the medium.

Cons

I can't think of anything I dislike about the product. It creates another element for us to keep tabs on but that's not their problem.

CS
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Carmel S.

Internet, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome Signature Campaign tool!

Reviewed 5 years ago

Sigstr has the hands down best customer service I've ever experienced with any SaaS company. Keep it up!

Pros

Very sleek UX and UI. Easy to use and the team is fantastic to work with!

Cons

I don't have any cons to add. It's been really smooth.

RP
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Rachelyn P.

Market Research, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Happy to see Sigstr Improving

Reviewed 5 years ago

Initially, things were a little tough with Sigstr to start, we found a lot of errors and issues that we brought to the team and they were very willing to listen. We appreciate that Sigstr took the time to make many of the improvements that we discussed. CSR has been absolutely fantastic to work with the entire time, she is responsive, creative and friendly. We appreciate her willingness to help us when things get confusing or when issues arise. We may have given up on Sigstr earlier if we didn't have her support/help with everything. Overall, happy with the platform.

Pros

I like the general premise/concept of the software - using email signatures as part of an overall marketing plan is a great idea. I like that it's clickable and stands out among the regular email body text. I like all of the recent improvements, considering many of the improvements were suggestions that we made about a year ago. It's nice to know that Sigstr listens to customer feedback and uses it to make improvements. I also like the new addition of gifs and alternating email banners, which is great.

Cons

A lot of the issues we had with Sigstr seem to have been addressed in software updates, which is great. However, we still don't see a ton of referral traffic from the email signatures. I think this is just something we have to work on refining together over time with our campaigns. Would love to see some sort of calendar view setup for the campaigns. Not sure the best way to organize it, but the organization...

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Kaitlan W.

Commercial Real Estate, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A Great, Simple Platform For Email Signatures

Reviewed 5 years ago

We've been happy with Sigstr's product and their customer service team. We haven't needed their help much, but when we did they were very responsive. I was a bit concerned about not having a phone number to call, but I haven't had any issues with communication with it just being through email.

Pros

We were having a difficult time with our previous method of creating CTAs and having employees update links within Gmail themselves, it just wasn't working. People would forget how to update and then would get frustrated and not do it. We also found keeping a consistent look to the signature was hard to maintain with the size of our team. Sigstr took away all of the issues we were having with calls...

Cons

The only problem we've run in to is if any changes need to be made to someone's actual signature information (like their title or phone number) they have to reinstall the signature for it to take effect. This isn't a huge issue, but we've been growing rapidly and many people are switching departments and seem irritated to have to update their signature again. We've only had one other hiccup with installation, but the Sigstr support team was happy to help individuals who needed additional assistance with installing their signature.

MB
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Manon B.

Outsourcing/Offshoring, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sigstr: the tool we were missing to complete our marketing toolbox!

Reviewed 5 years ago

As a B2B business, it is important to us to tailor or communication on every platform. Sigstr has given us the ability to make the most out of our most used communication platform between our clients, prospects and candidates.

Pros

Sigstr is extremely easy to use and implement into an already existing marketing strategy. The support we received during implementation and throughout our time with them has been exemplary. The ability to run several campaigns at once and segment based on type of account or domain gives us the freedom to make the most of email signature in a tailored and "non-aggressive way". We also love being...

Cons

We would love to be able to segment users in different ways than just in teams. Ideally being able to segment users by team and by location (which country they're in and which country / zone they serve) would be brilliant but is currently not a possibility. We would also like to be able to disable users from showing a signature without having to delete them and their data altogether. We would also appreciate being able to remove the "Powered by Sigstr" added text under every one of our signatures. This should be an optional feature but to my knowledge isn't at this point.

JG
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Josh G.

Financial Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Necessary software for any ABM program but still needs some refining

Reviewed 6 years ago

We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

Pros

Simple to use and easy to get up and running Product features are getting better and better (site id, LinkedIn integration, etc.) Customer Service is awesome and really responsive You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account. How targeted you can set up campaigns and tactics is powerful in ABM Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Cons

Reporting is minimal and I feel as if it's an afterthought for the product The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing. Limited to...

RG
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Rachel G.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Effortlessly Make Your Organization's Emails More Impactful

Reviewed 5 years ago

Our experience with Sigstr has been seamless and easy! The tool takes little effort to make a great impact. We find that creating banners and uploading them in bulk with custom UTM codes (for google analytics tracking) and scheduling out the banners per department on a timeframe allows us to maximize our investment in the tool. Our team could be better at leveraging the tool more with multi-banner campaigns and GIFs, but we'll get there.

Pros

Sigstr extends your company's targeted messages to all internal and external email recipients. We love using Sigstr to promote new and fresh marketing content, events, webinars, product updates, etc. Having Sigstr embedded in the signature of each email, regardless of the email body copy, Sigstr allows our organization to conclude emails uniformly with intention by promoting different customizable information our company is wanting to share.

Cons

We have not been able to tie any revenue gained from Sigstr, like other marketing demand generation/awareness products, which is why we have stayed on our basic plan and have not upgraded. I believe the basic signature package of Sigstr is worth it regardless if it creates revenue for your company or not due to the customizable banner signatures for your entire organization and to promote helpful and engaging content, but don't expect the signature tool to contribute heavily (if at all) to pipeline.

NF
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Nathan F.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Decent Option for Signature Management

Reviewed 3 years ago

Overall, support was very helpful, the signatures worked well and allowed me to update my campaigns as needed while dynamically updating the banner. We were happy with our experience.

Pros

Setting up the clickable banner with Sigstr is a great way to promote things for your organization and deploy it with your entire team. The signature builder has good options for design as well and also has good flexibility for using your own designs.

Cons

The thing I like least is that my users need to sign in and copy their own signatures. I would prefer a situation where I could install these on my G Suite account without every person needing to sign in and input information. Our organization had some trouble initially getting onboarded.

AR
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Verified reviewer

Computer Software, 201-500 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It's a signature tool for marketers, not IT people. Finally.

Reviewed 5 years ago

The company is obviously dedicated to it's product roadmap. I've seen loads of development and expansion of the product in the two short years we've been with them. As a software company, we like to see a well-played roadmap.

Pros

It gives us the ability to run multi-product multi-segment campaigns simultaneously. It's easy to program campaigns and they are constantly updating capabilities like animated gif, rotating banner campaigns, internal and external banner features.

Cons

There are still a few things that are awkward, on the admin side. For example, we use HubSpot so we need the Sigstr html to be place into each sales person's HubSpot account, but they can't access that themselves. (Oddly, I think they may be able to for Marketo use?) Another HubSpot thing, we want the signature to include sales reps' HubSpot book-a-meeting links, but this has to be done by account management inside Sigstr, our in-house admin can't do it. Let me point out, the people at Sigstr are more than happy to help us with both these things, I'm just noting that we would self-serve if we could.

RH
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Reverie H.

Computer Software, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Good for smaller companies

Reviewed 5 years ago

Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting. I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies.

Pros

Ease of use in setting up email signature campaigns and assigning them to different groups in your organization.

Cons

The lack of analytics behind campaign results, and the inability to look at results based on specific time frames. Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments...

TS
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Tim S.

Real Estate, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Intriguing Product with Exciting Potential

Reviewed 5 years ago

Response times and expertise are exceptional. The Sigstr team is always thinking ahead. We haven't cracked tracking the ROI yet, but we're convinced of the value.

Pros

Sigstr is a powerful tool with potential to pick-up interactions (internal and external) though the endless flow of email. The banners provide a creative canvas to catch the attention of a weary email recipient and drive engagement. The total amount of impressions and interactions has been surprising. As with any tool, it has to be managed to keep content fresh and exiting, but people notice and ask me about my signature. (For some reason, they seem to ask me more about my signature that the content of my emails, but that’s another matter.) Matched with creative content, tracking links, and active management, Sigstr represents a cost-effective tool to supplement any marketing program.

Cons

It has to be managed! Of course, every tool does, and we're learning more and more about Sigstr's support capabilities.

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Jacob F.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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No-brainer for marketing engagement

Reviewed 6 years ago

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.

Pros

Intuitive system, easy to ramp up and immediately effective. We recently added the Salesforce integration to our account as well, and this has elevated our ability to target prospects and customers more effectively than ever. We have been using the Sigstr app for 2 years before we got the Salesforce integration app, and I was already very pleased with the results.

Cons

All the suggestions I have made to Sigstr for improving their system, they have responded to and we have seen their system get better and better. So there is nothing now I don't like about the software.