TrackingDesk Features

TrackingDesk

Conversion tracking platform for affiliates & media buyers

4.77/5 (22 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Activity Tracking
Affiliate Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Commission Management
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customization
Discount Management
Email Marketing
Email Templates
Email/Online
Employee Referral Management
Engagement Tracking
Event Triggered Actions
Fraud Detection
Geotargeting
Keyword Tracking
Lead Engagement
Lead Management
Monitoring
Multi Level Marketing (MLM)
Multi-Campaign
Multi-Channel Marketing
Multi-Language
Performance Metrics
Promotions Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Tracking
Reporting & Statistics
Rewards Management
Social Promotion
Third Party Integrations
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Learn moreCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Affiliate Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Commission Management
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customization
Discount Management
Email Marketing
Email Templates
Email/Online
Employee Referral Management
Engagement Tracking
Event Triggered Actions
Fraud Detection
Geotargeting
Keyword Tracking
Lead Engagement
Lead Management
Monitoring
Multi Level Marketing (MLM)
Multi-Campaign
Multi-Channel Marketing
Multi-Language
Performance Metrics
Promotions Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Tracking
Reporting & Statistics
Rewards Management
Social Promotion
Third Party Integrations
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Affiliate Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Commission Management
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customization
Discount Management
Email Marketing
Email Templates
Email/Online
Employee Referral Management
Engagement Tracking
Event Triggered Actions
Fraud Detection
Geotargeting
Keyword Tracking
Lead Engagement
Lead Management
Monitoring
Multi Level Marketing (MLM)
Multi-Campaign
Multi-Channel Marketing
Multi-Language
Performance Metrics
Promotions Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Referral Tracking
Reporting & Statistics
Rewards Management
Social Promotion
Third Party Integrations
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Visit WebsiteCompare App

TrackingDesk Feature Reviews

21 reviewers had the following to say about TrackingDesk's features:

Alex S.

I've bought huge volumes of traffic with TrackingDesk, all was good

2018-04-15

Good analytics

Pros

Good analytics, very easy to use, and easy to add new networks with tokens also.

Cons

I mean download data from all campaign, what I had on account

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Leonardo W.

A lot of Features, Complex UI

2019-07-01

I am happy with the software, as I said the tracking business is a complex one, and TD tries to make this complex task as easy as possible.

Pros

You can use it to track affiliate campaigns but also SEO efforts.

Cons

The UI is quite complex (but that is the nature of the tracking process), they could make design a better workflow when setting up campaigns, something that would "force" the user to follow a path.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Danny O.

A Platform that Changed My Life.

2018-07-30

Up until recently i always struggled to filter my data and separate the profitable zones, sites and networks from those that only cost me.

Pros

With TrackingDesk, i can manage, view, filter and optimize every aspect of my campaigns which provided me a way to probably the biggest milestone in my life.

Cons

For some reason, this platform sometimes hangs when trying to analyze statistics. I have to refresh, logout/login or wait for a while and try again to get access to my data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthias S.

It earns it's price and your income

2018-09-05

TrackingDesk give me valuable and customizable insights in the behaviour of my website and shop visitors.

Pros

And although if you are interested in the statistics of your site and you want to be indendant of Google Analytics, Facebook Pixel and so on.

Cons

You need some time until you are able to use bigger parts of those great possibilities this tool offers to you.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Robbie C.

Very reliable and easy to use tracking platform.

2018-04-15

I received the ability to track all my performance marketing campaigns and see exactly where the results are coming from.

Pros

I like the most about this software is the tracking integrations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Orr Y.

Been using the platform since its beta program. It's perfect!

2018-04-15

Running my entire business on it. Couldn't manage without it. I've tried to competitors but the pricing was outrageous for very little features I received there.

Pros

The option to both Filter up to 10 vars in a single report with 3 consistent sub-grouping allows me to optimize my traffic to the finest scale.

Cons

The UI is a bit old fashioned, but eventually the numbers counts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Noe M.

The easiest and most complete tracker.

2018-09-16

Ability to use ONE link for all campaigns.

Pros

Automatically generates and integrates clickids and postback urls for various traffic sources and affiliate networks.

Cons

Audio quality in training videos to low and unclear. Also too many pauses in videos.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

High Quality Tracking Solution at a Fraction of the Cost

2018-07-29

Can easily see what variables are converting the most and at the lowest costs, which makes turning campaigns profitable easy.

Pros

Has lots of networks added in already which makes setting up new tracking easy.

Cons

It can be overwhelming if you're new to tracking at a such an in-depth level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Manji D.

Tracking Desk review by counzila

2018-08-20

Its grown its own phase. so compared to their expensive competitors. they are fair in price and features. i expect they will do great service to customers for tracking links and go deep in collecting data to make decisions. counzila

Pros

They have all sources pre-defined set up by the system that's great Many variables to collect data all ready done for you 1,2,3 easy step by step campaign setup cannot be go wrong but little learning curve Charts are very clear They improving their system daily

Cons

Slow loading charts hope they improve their servers support system is slow but answer all the questions. found small bugs ( like timezone not work with my setup time zone,show conversions without getting any,,not sure why)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniil S.

A product that develops

2019-01-26

Pros

- The product​ really grows - new integrations and features weekly - There are all features i need

Cons

- a special view on AdWords​ parallel tracking feature which influences all AdWords workflow with no options to change

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from TrackingDesk


Thanks Daniil for the review. Due to the complexity of Google Ads as well as the constraints they imposed, there are certain settings that we must enforce in order to streamline the data flow and avoid data discrepancies.
Yet, for those who are very familiar with google ads and their settings, they can always define their own data structure in TrackingDesk as well as in Google ADs.
Thank you for being with us and for the review!

Read more
Michiel M.

It's so Good

2019-03-05

Pros

Tracking Integration is on point and it is easy to use, everything is already set up for your comfort.

Cons

User interface is a bit outdated but at the end of the day it all works just fine.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Luca T.

great overall, but a bit difficult

2018-10-09

Pros

It's a blessing when it comes to data

Cons

unfortunately the software is really difficult to understand for a newbie

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ari Eko P.

like a great software but i find difficulties when try to use

2018-10-30

Pros

✅ integrate with many data source ✅ the panel is so advanced ✅ price is great if we make comparison with trackingdesk competitor

Cons

so advanced i feel difficult to use, please give user guide in app

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Leonardo W.

If you value your money, get this!

2018-12-25

I'm very happy with the tool, it allows me to track every dollar.

Pros

You can use trackingdesk for affiliate marketing, that is the strong of the tool, but you can use for CRO, funnels and much more.

Cons

It's kind of complicated to setup, but once you get the gist of it, it's easy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from TrackingDesk


Thank you Leonardo for the great review! Its very much appreciated!

Read more
Jason H.

Best tracking ever

2019-02-06

I am able to scale better with tracking desk with the data i am able to easily obtain

Pros

I like the fact i can post back my data into my ad accounts

Cons

Nothing I dislike about tracking desk software

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maurizio P.

TrackingDesk is the best conversion tracking and optimization platform for affiliates

2018-11-22

CSR is very friendly and available, the product is just perfect for any affiliate who wants to track and optimize his ROI.

Pros

It enables end-to-end tracking of user journey, from 1st click/visit to conversion.

Cons

The UI is a bit outdated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Choosing TrackingDesk to track your campaigns

2018-12-11

Overall, very happy with this platform.

Pros

What I like about TrackingDesk is that a lot of the integration with key tracking systems and networks has already been done.

Cons

Unfortunately, it doesn't allow you to share a link with your affiliates and allow them to open an account on the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from TrackingDesk


Thanks for the great greview.

Read more
Danny O.

My entrance to my first 'success'

2019-02-07

So far i have actually have had only good experiences with TrackingDesk, especially with Laurent. He's been so incredibly helpful for me! You guys are the best!

Pros

I always knew the importance of tracking, but my hope on sheer luck covered by the fact that i actually thought it was too difficult to set stuff up kept me away.

Cons

Not much to be honest, though i've had some minor issues in the past which were actually fixed pretty quick so no reason to complain actually.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from TrackingDesk


Thank you Danny for the great review!
Best of luck for your campaigns and new ventures!

Read more
Rick D.

Big Functionality, But Complex Interface

2018-10-11

Pros

The software can’t be beaten when it comes to keeping a finger in the pulse - the tracking potentials are incredible and it works great.

Cons

In fairness, tracking can be a complex business, so I think that comes with the territory

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kareem A.

Really Awesome

2019-04-01

TrackingDesk is really giving awesome value for money and really a very helpful tracking and every time I got an email that there r a new features h been added so really appreciated

Pros

the awesome value they give equal money is nothing

Cons

every date they add new features and support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Deborah P.

It's quite intuitive and the user experience is good

2018-04-18

The postbacks set up and a great Customer Service Team. True experts from who I learned a few things.

Pros

This allows for an easy and fast implementation.

Cons

Too bad it doesn't offer an affiliate login. This will force me to use another platform too, unfortunately.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more