TractionNext Pricing, Features, Reviews & Comparison of Alternatives

TractionNext

Automated multi-channel campaign management

3.73/5 (11 reviews)

TractionNext overview

What is TractionNext?

TractionNext is a unified marketing automation platform that provides organizations with visibility across multiple channels including email, SMS, promotions, surveys and online campaigns. The solution is tailored to SMBs and larger corporate clients across all industries that specialize in running large consumer promotions.

Businesses can automate campaigns using the visual automation builder for building, managing, and editing workflows to help maximize campaign reach. TractionNext enables businesses to promote ongoing engagement with customers using triggered messages, such as abandoned shopping cart alerts. Advanced dynamic content features allow companies to target and modify content based on their customers' preferences and attributes.

The platform’s flexible email building features include drag and drop functionality with customizable building blocks and templates. More advanced users can use HTML code editing, WYSIWYG visual editing, or ZIP/content upload. TractionNext users can add, edit and manage contacts, and sort them in lists, segments and behavioral measures to get a better view on customers.

TractionNext helps organizations optimize email results, improve engagement, and monitor conversion rates with automated A/B testing. Users can determine which messages achieved positive results and accurately track open or click through rates. Detailed and tailored reports help organizations pinpoint success and failure factors, while integration with Google Analytics or Litmus Testing allows for precise link tracking.

Additional features include registration forms, survey and polls generation, integrations with Podbox and Zapier, and streamlined sign-ups with Facebook connect.
tractionnext.com

Pricing

Starting from
$335
Pricing options
Subscription
Free trial
 
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, United Kingdom, Australia, India

Supported languages

English
TractionNext screenshot: Create custom automation flows to maximize campaign reachCross channel marketing - Traction Digital 2016TractionNext screenshot: Alert customers of abandoned carts with automated email triggers to encourage a purchaseTractionNext screenshot: Integrate and connect TractionNext with Podbox and ZapierTractionNext screenshot: TractionNext provides flexible email building optionsTractionNext screenshot: Visualise all campaigns with the unique live thumbnail grid viewTractionNext screenshot: Add, edit and manage contacts with lists, segments and behavioral measuresTractionNext screenshot: A/B testing helps determine the message which achieves the most positive results, improving engagement and conversion ratesTractionNext screenshot: One-click mobile previews to see how emails will appear on mobile devicesTractionNext screenshot: Use drag & drop with customizable building blocks & templatesTractionNext screenshot

TractionNext reviews

Value for money
Features
Ease of use
Customer support
  3.4
  3.6
  3.5
  4.4
Esteban Rodriguez Casey

TractionNext provides all the features, reporting more and the customer support is also excellent!

Used weekly for 2+ years
Reviewed 2017-05-17
Review Source: Capterra

Pros
Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

Cons
A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.

Response from Traction Digital


Hi Esteban,

Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Aaron Gawlinski

An easy to use system that is hard to beat for functionality and value.

Used daily for 6-12 months
Reviewed 2017-05-17
Review Source: Capterra

Ease of use without agency interation and fees.

Pros
Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

Cons
Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release. We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.

Response from Traction Digital


Hi Aaron,

Thank you for feedback.

We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.

Your Account Manager will be in touch shortly to take you through it.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Duncan Bell

Improving. Interface still missing some feature we would like, like ability to regionalise

Used daily for 2+ years
Reviewed 2017-05-23
Review Source: Capterra

Helps with email marketing needs

Pros
Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.

Cons
Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Jeremy Lau

My experience with the application/software and customer support has improved overtime.

Used daily for 6-12 months
Reviewed 2017-05-18
Review Source: Capterra

Pros
The ability to segment our customer database using many parameters. The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

Cons
Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content. Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break. Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.

Response from Traction Digital


Hi Jeremy,

Thank you for taking the time to provide your feedback.

We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.

Your Account Manager will be in touch shortly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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John Paul

TractionNext Review

Used daily for 1-2 years
Reviewed 2019-03-26
Review Source: Capterra

Single customer view and helped me automate a few transactional emails.

Pros
Everything is in a single place and I can have a customer overview

Cons
Not enough info on new features, I would like to see more thought leadership

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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TractionNext pricing

Starting from
$335
Pricing options
Subscription
Free trial
 
View Pricing Plans

Subscriber based or communication based pricing options available.

Contact Traction Digital for detailed information.

TractionNext features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Multi-Channel Marketing
Third Party Integration

Content Management (289 other apps)
Customizable Branding (298 other apps)
Data Import/Export (277 other apps)
Engagement Analytics (276 other apps)
Monitoring (260 other apps)
Real Time Analytics (257 other apps)
Reporting & Statistics (380 other apps)
Social Media Integration (329 other apps)

Videos and tutorials

Additional information for TractionNext

Key features of TractionNext

  • Email marketing
  • Lead management
  • Multi channel management
  • Targeted engagement
  • Marketing automation
  • Consumer engagement
  • Team alignment
  • Track marketing ROI
  • Email to website conversion
  • Drag & drop functionality
  • Customizable building blocks & templates
  • HTML code editing with live preview
  • Visual campaign navigation & search
  • Registration forms, surveys & polls
  • Advanced dynamic content
  • Single customer view
  • Trigger conversations
  • Multi-channel capabilities
  • Strategic campaign management
  • SMS communications
  • Mobile-friendly & responsive
  • Automated A/B testing
  • Visual automation builder
  • Tracking & deliverability
  • Detailed reporting
  • Multiple-user accounts with levels of permission
  • Build, manage and edit automation workflows
  • Email open and click through rate tracking
  • Customer behavior and anniversary triggered messages
  • Send instant event reminders or confirmations
View All Features

Benefits

TractionNext provides real time insights and reporting across multiple digital channels to help leverage data intelligence and drive performance.

Users can provide a more personalized buyer journey by triggering automated responses to particular customer activity and behavior.

TractionNext helps optimize email results with automated A/B testing that helps determine which message achieved the most positive results.

Users can activate link tracking with Google Analytics and Litmus Testing for additional insightful reporting.

TractionNext allows users to easily preview how different email designs and content will appear on mobile devices.