Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support
A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.
Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!
Ease of use without agency interation and fees.
Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.
Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release. We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.
Thank you for feedback.
We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.
Your Account Manager will be in touch shortly to take you through it.
Likelihood to recommend: 9/10
Helps with email marketing needs
Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.
Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply
Likelihood to recommend: 4/10
The ability to segment our customer database using many parameters. The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)
Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content. Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break. Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.
Thank you for taking the time to provide your feedback.
We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.
Your Account Manager will be in touch shortly.
Likelihood to recommend: 5/10
Single customer view and helped me automate a few transactional emails.
Everything is in a single place and I can have a customer overview
Not enough info on new features, I would like to see more thought leadership
Likelihood to recommend: 10/10
Subscriber based or communication based pricing options available.
Contact Traction Digital for detailed information.