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TractionNext

Automated multi-channel campaign management

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TractionNext Pricing, Features, Reviews and Alternatives

TractionNext product overview

Price starts from

$

335

/momonth
Per Feature

What is TractionNext?

TractionNext is a unified marketing automation platform that provides organizations with visibility across multiple channels including email, SMS, promotions, surveys and online campaigns. The solution is tailored to SMBs and larger corporate clients across all industries that specialize in running large consumer promotions.

Key benefits of using TractionNext

  • TractionNext provides real time insights and reporting across multiple digital channels to help leverage data intelligence and drive performance.

  • Users can provide a more personalized buyer journey by triggering automated responses to particular customer activity and behavior.

  • TractionNext helps optimize email results with automated A/B testing that helps determine which message achieved the most positive results.

  • Users can activate link tracking with Google Analytics and Litmus Testing for additional insightful reporting.

  • TractionNext allows users to easily preview how different email designs and content will appear on mobile devices.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Email/Help Desk
    Phone Support
    Knowledge Base
    Chat

    Training options

    Documentation
    In Person
    Live Online
    Videos
    Webinars

    TractionNext pricing information

    Value for money

    3.4

    /5

    11

    Price starts from

    $

    335

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    TractionNext features

    Functionality

    3.6

    /5

    11
    Total Features62 4 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Activity Dashboard
    Third Party Integrations
    Customizable Templates
    Campaign Analytics
    Template Management

    TractionNext users reviews

    Overall rating

    3.7

    /5

    11

    Positive reviews

    73%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6.75/10
    Rating distribution

    5

    4

    3

    2

    1

    1

    7

    2

    1

    0

    Pros
    Traction Next software upgrade is reliable and delivers customer expectations. It is an excellent tool to improve our marketing strategies and communicate with your subscribers.

    GJ

    Girl Jenny C.

    However I have never had trouble in getting help to resolve issues. Overall we are happy with TractionNext and would recommend them without any hesitation.

    PR

    Prashanth R.

    Managing the database is also easy because of the ability to classify the various contacts in our ever growing database. Customer support is also very prompt and helpful.

    PR

    Prashanth R.

    Cons
    Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release.

    AG

    Aaron G.

    I used to use Eloqua so in comparison Traction is very limited.

    ST

    Sophie T.

    With knowledge of HTML I would like to have the option to switch the HTML in some of the drop and drag modules.

    EE

    Esme E.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    TractionNext provides all the features, reporting more and the customer support is also excellent!

    Reviewed 5 years ago
    Pros

    Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

    Cons

    A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.

    Vendor response

    Hi Esteban, Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    An easy to use system that is hard to beat for functionality and value.

    Reviewed 5 years ago

    Ease of use without agency interation and fees.

    Pros

    Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

    Cons

    Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release. We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.

    Vendor response

    Hi Aaron, Thank you for feedback. We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information. Your Account Manager will be in touch shortly to take you through it.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

    Share this review:

    Improving. Interface still missing some feature we would like, like ability to regionalise

    Reviewed 5 years ago

    Helps with email marketing needs

    Pros

    Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.

    Cons

    Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    My experience with the application/software and customer support has improved overtime.

    Reviewed 5 years ago
    Pros

    The ability to segment our customer database using many parameters. The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

    Cons

    Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content. Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break. Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.

    Vendor response

    Hi Jeremy, Thank you for taking the time to provide your feedback. We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there. Your Account Manager will be in touch shortly.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    TractionNext Review

    Reviewed 3 years ago

    Single customer view and helped me automate a few transactional emails.

    Pros

    Everything is in a single place and I can have a customer overview

    Cons

    Not enough info on new features, I would like to see more thought leadership

    TractionNext FAQs and common questions

    TractionNext has the following pricing plans:
    Starting from: $335.00/month
    Pricing model: Subscription
    Free Trial: Available


    TractionNext has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    TractionNext supports the following languages:
    English


    Yes, TractionNext has an API available for use.


    TractionNext integrates with the following applications:
    Zapier, Facebook, PieSync


    TractionNext offers the following support options:
    FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat

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