TractionNext Features

TractionNext

Automated multi-channel campaign management

3.73/5 (11 reviews)

Competitor Feature Comparison

AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Approval Process Control
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Categories
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Invitations & Reminders
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Forms Management
Image Library
Landing Pages/Web Forms
Lead Generation
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Location
Multiple User Accounts
Multivariate Testing
Performance Metrics
Real Time Reporting
Registration Management
Reporting/Analytics
Response Management
Role-Based Permissions
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Sales Analytics
Segmentation
Social Marketing
Social Promotion
Spam Blocker
Status Tracking
Strategic Planning
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Workflow Management
Learn moreCompare App
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Approval Process Control
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Categories
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Invitations & Reminders
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Forms Management
Image Library
Landing Pages/Web Forms
Lead Generation
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Location
Multiple User Accounts
Multivariate Testing
Performance Metrics
Real Time Reporting
Registration Management
Reporting/Analytics
Response Management
Role-Based Permissions
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Sales Analytics
Segmentation
Social Marketing
Social Promotion
Spam Blocker
Status Tracking
Strategic Planning
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Approval Process Control
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Categories
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Invitations & Reminders
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Forms Management
Image Library
Landing Pages/Web Forms
Lead Generation
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Location
Multiple User Accounts
Multivariate Testing
Performance Metrics
Real Time Reporting
Registration Management
Reporting/Analytics
Response Management
Role-Based Permissions
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Sales Analytics
Segmentation
Social Marketing
Social Promotion
Spam Blocker
Status Tracking
Strategic Planning
Survey/Poll Management
Surveys & Feedback
Template Management
Third Party Integrations
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App

TractionNext Feature Reviews

10 reviewers had the following to say about TractionNext's features:

Rebecca J.

This is a tool we mainly use to blast out emails, it lacks the sophistication of email automation

2017-05-17

Pros

Good customer service Easy to use content and design Subject line AB testing can be very helpful

Cons

Does not integrate with our CRM (which is also clunky) Clunky on simple tasks like downloading reports Challenges with integrating our data Delays on sending test emails Slow load time, often crashes out of the blue Analytics can break url No automation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally.

A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up.

I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels.

I¿d love to talk to you further so we can continue the conversation.

Thanks & speak soon
Adam, Managing Director

Read more
Duncan B.

Improving. Interface still missing some feature we would like, like ability to regionalise

2017-05-23

Helps with email marketing needs

Pros

Analytics is good. Being able to log on from in the office and home is good.

Cons

Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
James A.

YVIC User Review

2019-05-21

Pros

The interface is an extreme upgrade from the previous version of the software we'd been using.

Cons

A pet peeve is that item list (contact lists, campaigns) defaults to ordering by the ID code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeremy L.

My experience with the application/software and customer support has improved overtime.

2017-05-18

Pros

The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

Cons

Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Jeremy,

Thank you for taking the time to provide your feedback.

We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.

Your Account Manager will be in touch shortly.

Read more
Prashanth R.

Long term user

2016-09-29

Actually from the time it was called Campaign master.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Prashanth, Thank you so much for your great feedback! Please feel free to contact your dedicated Account Manager if there is ever anything you need, they can help you trouble shoot any issues or escalate to support. Best Regards.

Read more
Esteban R.

TractionNext provides all the features, reporting more and the customer support is also excellent!

2017-05-17

Pros

Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

Cons

A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Esteban,

Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!

Read more
Esme E.

Traction Next is a great product and the support we receive is excellent.

2017-05-24

Pros

The best features are the drop and drag templates, the ability to add dynamic/personalised content and the single view of a contact.

Cons

With knowledge of HTML I would like to have the option to switch the HTML in some of the drop and drag modules.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Esme,

So glad you are enjoying the platform.

Thank you for feedback, we really appreciate it!

Read more
Aaron G.

An easy to use system that is hard to beat for functionality and value.

2017-05-17

Ease of use without agency interation and fees.

Pros

The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

Cons

Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Aaron,

Thank you for feedback.

We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.

Your Account Manager will be in touch shortly to take you through it.

Read more
Girl Jenny C.

quality software

2016-08-17

It is an excellent tool to improve our marketing strategies and communicate with your subscribers.

Pros

The timeliness of the emails I receive everyday.

Cons

all good

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering TractionNext

none

Source: Capterra
Helpful?   Yes   No
Read more
Sophie T.

Thoughts?

2019-09-16

I used to use Eloqua so in comparison Traction is very limited

Pros

Easy to use It would be good for a small business good customer support

Cons

Not many features poor automation no landing page/microsite functionality

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more