TractionNext Features

TractionNext

Automated multi-channel campaign management

3.73/5 (11 reviews)

TractionNext Feature Summary

  • Email marketing
  • Lead management
  • Multi channel management
  • Targeted engagement
  • Marketing automation
  • Consumer engagement
  • Team alignment
  • Track marketing ROI
  • Email to website conversion
  • Drag & drop functionality
  • Customizable building blocks & templates
  • HTML code editing with live preview
  • Visual campaign navigation & search
  • Registration forms, surveys & polls
  • Advanced dynamic content
  • Single customer view
  • Trigger conversations
  • Multi-channel capabilities
  • Strategic campaign management
  • SMS communications
  • Mobile-friendly & responsive
  • Automated A/B testing
  • Visual automation builder
  • Tracking & deliverability
  • Detailed reporting
  • Multiple-user accounts with levels of permission
  • Build, manage and edit automation workflows
  • Email open and click through rate tracking
  • Customer behavior and anniversary triggered messages
  • Send instant event reminders or confirmations

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (180 other apps)
API (477 other apps)
Activity Dashboard (293 other apps)
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Campaign Analysis (244 other apps)
Campaign Management (278 other apps)
Content Management (238 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (228 other apps)
Multi-Channel Marketing (206 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
Social Network Marketing (172 other apps)
Third Party Integration (278 other apps)

Competitor Feature Comparison

A/B Testing
API
Access Control
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Application Integration
Approval Process Control
Assessment Management
Auto-Responders
Automatic Notifications
Behavior Tracking
CAN SPAM Compliance
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Categories
Customizable Templates
Data Visualization
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Landing Page Templates
Lead Generation
Mailing List Management
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Location
Multiple User Accounts
Permission Management
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Reporting
Registration Management
Role-Based Permissions
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Status Tracking
Strategic Planning
Subscription Management
Survey Management
Surveys & Feedback
Template Management
Third Party Integration
WYSIWYG Editor
Web Forms
Workflow Management
Learn moreCompare App
A/B Testing
API
Access Control
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Application Integration
Approval Process Control
Assessment Management
Auto-Responders
Automatic Notifications
Behavior Tracking
CAN SPAM Compliance
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Categories
Customizable Templates
Data Visualization
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Landing Page Templates
Lead Generation
Mailing List Management
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Location
Multiple User Accounts
Permission Management
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Reporting
Registration Management
Role-Based Permissions
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Status Tracking
Strategic Planning
Subscription Management
Survey Management
Surveys & Feedback
Template Management
Third Party Integration
WYSIWYG Editor
Web Forms
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Access Control
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
Application Integration
Approval Process Control
Assessment Management
Auto-Responders
Automatic Notifications
Behavior Tracking
CAN SPAM Compliance
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Categories
Customizable Templates
Data Visualization
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Invitations & Reminders
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Landing Page Templates
Lead Generation
Mailing List Management
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Location
Multiple User Accounts
Permission Management
ROI Analytics
Real Time Analytics
Real Time Data
Real Time Reporting
Registration Management
Role-Based Permissions
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Social Media Integration
Social Network Marketing
Status Tracking
Strategic Planning
Subscription Management
Survey Management
Surveys & Feedback
Template Management
Third Party Integration
WYSIWYG Editor
Web Forms
Workflow Management
Visit WebsiteCompare App

TractionNext Feature Reviews

11 reviewers had the following to say about TractionNext's features:

Rebecca Jacobs

This is a tool we mainly use to blast out emails, it lacks the sophistication of email automation

2017-05-17

Pros

Good customer service Easy to use content and design Subject line AB testing can be very helpful

Cons

Does not integrate with our CRM (which is also clunky) Clunky on simple tasks like downloading reports Challenges with integrating our data Delays on sending test emails Slow load time, often crashes out of the blue Analytics can break url No automation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally.

A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up.

I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels.

I¿d love to talk to you further so we can continue the conversation.

Thanks & speak soon
Adam, Managing Director

Read more
Duncan Bell

Improving. Interface still missing some feature we would like, like ability to regionalise

2017-05-23

Helps with email marketing needs

Pros

Analytics is good. Being able to log on from in the office and home is good.

Cons

Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Esteban Rodriguez Casey

TractionNext provides all the features, reporting more and the customer support is also excellent!

2017-05-17

Pros

Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

Cons

A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Esteban,

Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!

Read more
Aaron Gawlinski

An easy to use system that is hard to beat for functionality and value.

2017-05-17

Ease of use without agency interation and fees.

Pros

Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved.

Cons

Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Aaron,

Thank you for feedback.

We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.

Your Account Manager will be in touch shortly to take you through it.

Read more
Esme Eterovic

Traction Next is a great product and the support we receive is excellent.

2017-05-24

Pros

The best features are the drop and drag templates, the ability to add dynamic/personalised content and the single view of a contact.

Cons

With knowledge of HTML I would like to have the option to switch the HTML in some of the drop and drag modules.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Esme,

So glad you are enjoying the platform.

Thank you for feedback, we really appreciate it!

Read more
James Anfruns

YVIC User Review

2019-05-21

Pros

The interface is an extreme upgrade from the previous version of the software we'd been using.

Cons

A pet peeve is that item list (contact lists, campaigns) defaults to ordering by the ID code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Prashanth Reddy

Long term user

2016-09-29

We have been using TranctionNext from a long time. Actually from the time it was called Campaign master.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Prashanth, Thank you so much for your great feedback! Please feel free to contact your dedicated Account Manager if there is ever anything you need, they can help you trouble shoot any issues or escalate to support. Best Regards.

Read more
Jeremy Lau

My experience with the application/software and customer support has improved overtime.

2017-05-18

Pros

The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

Cons

Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Traction Digital


Hi Jeremy,

Thank you for taking the time to provide your feedback.

We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.

Your Account Manager will be in touch shortly.

Read more
Girl Jenny Cabantog

quality software

2016-08-17

It is an excellent tool to improve our marketing strategies and communicate with your subscribers.

Pros

The timeliness of the emails I receive everyday.

Cons

all good

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering TractionNext

none

Source: Capterra
Helpful?   Yes   No
Read more
John Paul

TractionNext Review

2019-03-26

Single customer view and helped me automate a few transactional emails.

Pros

Everything is in a single place and I can have a customer overview

Cons

Not enough info on new features, I would like to see more thought leadership

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sophie Thompson

Thoughts?

2019-09-16

I used to use Eloqua so in comparison Traction is very limited

Pros

Easy to use It would be good for a small business good customer support

Cons

Not many features poor automation no landing page/microsite functionality

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more