TPO Planner Pricing, Features, Reviews & Comparison of Alternatives

TPO Planner

Trade Promotion Optimization Planner

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TPO Planner overview

What is TPO Planner?

Today, most Consumer Packaged Goods (CPG) companies are using spreadsheets and execution-oriented Trade Promotion Management (TPM) systems to manage their trade promotion planning. Since these systems were not designed for planning and “what-if” analyses, the process results in sub-optimal trade profitability, and when the plan is copied year-on-year, the outcomes are stale marketing and the disenfranchisement of management.

Through an alliance with Synectics Group, River Logic delivers Trade Promotions Optimization (TPO) Planner™ that helps enterprises plan, evaluate, and optimize promotions to significantly increase the return on trade spending. With TPO Planner, consumer goods companies can focus on improving the effectiveness and efficiency of trade dollars at the strategic and planning levels. Additionally, users can compare strategies that maximize operating profit or minimize cost to trade promotion plans that maximize sales volume or revenue. The ability to perform “what-if” and optimization analyses from multiple perspectives helps managers make balanced decisions that meet corporate objectives, and they are executable by the field.

TPO Planner is built on the advanced modeling application, Enterprise Optimizer. It integrates seamlessly with Synectics Group’s Trade Promotion Management application, Account Review, as well as other TPM applications for closed loop trade promotion management. Inputs include market data such as lift curves and competitive pricing, as well as company data including promotional campaigns, costs, etc. The application enables users to manage business constraints and to optimize to various objective functions, including maximum profit, maximum revenue, and maximum volume at the click of a button.

Built on Microsoft infrastructure, the solution will also integrate with River Logic’s Integrated Business Planner solution for optimal, integrated business planning across the enterprise.


Pricing options
One time license
Value for money


Business size



United States, Australia, Canada, United Kingdom

Supported languages


TPO Planner reviews

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TPO Planner features

A/B Testing (204 other apps)
API (551 other apps)
Activity Dashboard (355 other apps)
Automatic Notifications (208 other apps)
Campaign Analysis (296 other apps)
Campaign Management (358 other apps)
Campaign Segmentation (205 other apps)
Content Management (273 other apps)
Customizable Branding (280 other apps)
Customizable Templates (287 other apps)
Data Import/Export (254 other apps)
Drag & Drop Interface (256 other apps)
Engagement Analytics (264 other apps)
Monitoring (250 other apps)
Multi-Channel Marketing (246 other apps)
Real Time Analytics (242 other apps)
Reporting & Statistics (356 other apps)
Social Media Integration (315 other apps)
Social Network Marketing (203 other apps)
Third Party Integration (348 other apps)

Additional information for TPO Planner

Key features of TPO Planner

  • What-if Analysis
  • Optimization Analysis
  • Trade Spend Management
  • Budget Allocation
View All Features


TPO Planner can:

* drive budget allocation and guidelines to the most profitable regions, products, and customers
* balance and optimize the plan to multiple objectives (revenues, volume, minimum cost, market share, etc.)
* manage constraints (budgets, number of campaigns by type, frequency, minimum profit, etc.)
* develop more realistic volume, revenue, cost and profit projections leading to better targets and more accurate forecasts