Trail Blazer Campaign Manager Features List

Trail Blazer Campaign Manager Reviews

Trail Blazer Campaign Manager

Cloud-based political campaign management software

4.45/5 (37 reviews)
337

Trail Blazer Campaign Manager Feature Summary

  • Accounting
  • API
  • Reminders and alerts
  • Campaign management
  • Target specific voters
  • Compliance management
  • Manage voter data
  • Integrate with PayPal and Authorize.Net payment gateways
  • Unlimited email broadcast
  • Voter file segmentation
  • FEC compliance reporting
  • Voter history
  • Import/export data
  • Generate mailing list
  • PCI compliant
  • Search voters
  • Strategy planning
  • Shared calendars
  • Constituent/territory management
  • Track contributions and pledges

Marketing Feature Comparison

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A/B Testing (122 other apps)
API (339 other apps)
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Customizable Branding (156 other apps)
Customizable Templates (158 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (167 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (131 other apps)
Real Time Analytics (123 other apps)
Real Time Data (112 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
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Tagging (127 other apps)
Third Party Integration (164 other apps)

Competitor Feature Comparison

Trail Blazer Campaign Manager Feature Reviews

25 reviewers had the following to say about Trail Blazer Campaign Manager's features:

Sally Nungesser

Awesome Product

2009-10-23

highly recommend for anyone working in political campaigns.

Pros

easy to use and allows unlimited data to be stored.

Cons

none that i can think of. if i could, they'd fix it.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from Trail Blazer Campaign Services


Thanks!!

Read more
Miranda Day

Trail Blazer is intimate and helpful

2018-03-21

This is a solid product, and they are constantly upgrading the software to look neater, work faster, and become more customizable.

Pros

Their customer support picks up every time I call and they are incredible helpful no matter what question I ask.

Cons

The platform is not cloud-based, but this is fine for small organizations. We loved the customization that is available, though some of the features are not very intuitive and taking longer than anticipated to setup.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No

Response from Dan, Trail Blazer Campaign Services


Trail Blazer is a cloud-based client-server software package. Your donor data is stored securely in the cloud on our dual mirrored servers. You access your data using the Trail Blazer client application that runs on your PC. If you are using a Mac, our application is served up using Remote Desktop Connection. Plus, Trail Blazer provides a free app called Mobile Base Camp that allows you to access portions of the database from any iPhone or Android phone.

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Joanne Helperin

Trailblazer - it's the tech support that makes it work.

2013-11-05

And while it may not have one or two third-party APIs I might like, it does work seamlessly with our credit card processing company, so that donations go right into our database.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca Weitz

Good product for the money

2014-09-17

Pros

The price is great. The customer service is very prompt and generally helpful.

Cons

It can be very time consuming to maintain data integrity.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

7/10

Recommendations to others considering Trail Blazer Campaign Manager

Trail Blazer is certainly geared more towards political organizations. We're a non-profit theatre and in many ways have had to shoehorn our data in ways that doesn't make a ton of sense. We don't sell our own tickets to most productions. If we did, there's no way we could use Trail Blazer. But for the money, and as long as you've got someone who can be dedicated and is data savvy, this can work for you.

Source: Software Advice
Helpful?   Yes   No
Read more
Joann Flora

Not as easy or intuitive as it sounded.

2017-12-19

It seems like their transition from political campaigns to non-profits is still missing important elements.

Pros

Really good customer support. Very capable people who respond quickly and with precise information.

Cons

No pre-paked campaigns such as Year-End Drive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Software Advice
Helpful?   Yes   No
Read more
Maggie Osskopp

Review Title

2009-10-21

I have and will continue to recommend TB to anyone and everyone. The ease of FEC filing and searchable fields makes TB better then anyone else out there.

Pros

A great campaign tool for any size team.

Cons

The difficulty is HTML emails with photos is a challenge.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Chris Sherertz

You guys rock! No nonsense powerful software and great support = You guys rock!

2015-06-09

While the interface has a steeper learning curve some other programs, it allows for much more customization and analysis than the other programs I have played with.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Julie DeLong

TrailBlazer Review

2014-09-09

Pros

It's easy to connect to online activities.

Cons

I would prefer to have online access to the system but have to be at my desk at work to access it at this time.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering Trail Blazer Campaign Manager

Check out a couple systems, and make the best decision for you, but get a database no matter what!

Source: Software Advice
Helpful?   Yes   No
Read more
Matt Carter

Trail Blazer: great product and great customer service

2015-09-15

Pros

It is affordable donor management.

Cons

But this had more to do with our data and needs than it did with Trail Blazer.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

10/10

Recommendations to others considering Trail Blazer Campaign Manager

Software Advice listened to my specific needs and suggested three vendors to try. The agent listened carefully and took a creative path since nothing did exactly what I wanted it to do. I looked at all the options and chose the one that met our needs. Software Advice did a lot of the homework and saved me time and money.

Source: Software Advice
Helpful?   Yes   No
Read more
Mildred Rothschild

Used it for two years

2015-05-21

Pros

It's easy to find all the data

Cons

that it doesn't have a connection to a general ledger

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Likelihood to recommend

10/10

Recommendations to others considering Trail Blazer Campaign Manager

Try it out to see if it does what you need. Test it out with some sample data .

Source: Software Advice
Helpful?   Yes   No
Read more
Tomm Herbert

Definitely Recommend it

2013-10-03

The software is extremely simple to use, versatile to different needs, and is easy to integrate to the internet.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jesse Antin

Good experience with Trail Blazer product and team

2015-01-08

Pros

And their solutions have nearly always been positive -- almost never a "Sorry we can't do that" or "It doesn't work that way" or "We don't have that feature."

Cons

It was not clear to me before I signed on -- and I can't say whether it should have been clear -- that as a Mac user, Trail Blazer is "non-native" in the sense that I have to use Microsoft Remote Connection to access the Trailblazer server and then use a Windows interface. It's reasonably fast.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

8/10

Recommendations to others considering Trail Blazer Campaign Manager

I recommend the product itself highly, and it seems to me that it would meet the needs of small and large non-profits alike. One thing to be aware of is that TrailBlazer is designed for political campaign use equally as much as non-profit fundraising. There are customized versions for each -- for example, the non-profit version will call individual records "donors" rather than "voters" -- but there are definitely unavoidable intersections, for example record fields that are clearly contemplated as having political and campaign purposes. And all the support (e.g. the ample videos) refers to "voters" as much as "donors", so it can't be entirely avoided. The issue (for me anyway) is that I find political fundraising and campaigning pretty distasteful. The whole reason I'm in the non-profit sector is to do things I think are more socially important than winning elections and supporting politicians.

Source: Software Advice
Helpful?   Yes   No
Read more
Riley Gillard

Good product, great support

2014-06-12

Pros

It is always easy to get in touch with them, and they've developed an extremely helpful online bank with screenshot photos to easily walk you through the process.

Cons

Additionally, it would be very helpful if the notification feature could send an email to the responsible party and not just notify their Trail Blazer account.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

6/10

Recommendations to others considering Trail Blazer Campaign Manager

Participate in free trials, previews, or guided tours of the software to get a feel if it's right for you. Check to see if your accounting software will be compatible with it.

Source: Software Advice
Helpful?   Yes   No

Response from Dan


Trail Blazer has addressed this email building concern. In October of 2014, Trail Blazer added an entirely new mass email editor called CK Editor. Now, it’s far easier for customers to create their own mass emails than before. It has been well received by our customers.

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Linda Henderson

While we are still learning the various functions and tweaking our data in Trail Blazer we have high hopes that this platform will serve us well.

2017-04-28

Pros

That we can have all of our information on one data base which will make it much easier in tracking potential donors.

Cons

There are a few features that we would still like to have for our education departments and events and we have spent hours cleaning up the data base once it was transferred over to match with the Trail Blazer system while meeting our needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Sam Ronicker

2013-01-17

While we are still learning to fully use Trail Blazer, it has already allowed us to track campaigns effectively and communicate with our donors instantly!

Rating breakdown

Ease of use
Features
Customer support
Source: Software Advice
Helpful?   Yes   No
Read more
Joanne Helperin

Help Desk Excellence - Trail Blazer Campaign Software

2015-05-06

Pros

Seamless integration with FEC for super easy electronic filing.

Cons

YouTube videos are helpful, but they, along with the knowledge base, don't make it easy to find what you need.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Likelihood to recommend

8/10

Recommendations to others considering Trail Blazer Campaign Manager

Make sure you get trained on the software as much as possible. Having HTML background would be really helpful, as would SQL. This is not an accounting program, so make sure you have either another program like Quicken or an accountant as well. Similarly, while it has some strong email blast and measurement qualities, it will not have the ease of use of a Constant Contact or a MailChimp. It's strength is in its record-keeping for campaigns and for filing. I barely scratched the surface of what this software can do. It is not as customizable as, say, Salesforce, but you'll save a ton of money by not having to hire consultants to customize.

Source: Software Advice
Helpful?   Yes   No
Read more
Monica Trevino

Awesome company

2011-12-19

I highly recommend Trail Blazer to any non-profit! The capabilities of the system are incredible and the support from the staff/team is unbeatable.

Pros

Trailblazer can do just about any data tracking you need.

Cons

Not always the easiest system to use. Thank God for the support team. Everyone is helpful and goes above and beyond to help and answer questions.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Miranda Day

Trail Blazer is GREAT!

2017-05-02

I love this product!

Pros

- The interface is simple, clean, and pretty easy to use after a few tutorials/instructions.

Cons

Only consider a cloud system if you REALLY need it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No

Response from Dan


Trail Blazer is a cloud based client-server software package. Your donor data is stored securely in the cloud on our servers. You access your data using the Trail Blazer client application that runs on your PC. If you are using a non-Windows machine (i.e. phone, tablet, Mac) our application is served using Remote Desktop Connection. Plus, Trail Blazer gives you a web app that allows you to access portions of the database from any devices connected to the internet.

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Lynn Watkins

Treasurer

2011-03-02

But the most outstanding feature is the customer support; no question is too small, or even strange.

Pros

The ease of use. The customer support.

Cons

Some processes seemed redundant

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Rut Newman

2011-11-22

This allows for specified donor drives, email campaigns, and more.

Rating breakdown

Ease of use
Features
Customer support
Source: Software Advice
Helpful?   Yes   No
Read more
Chris Sherertz

Traiblazer rocks!

2014-09-18

Pros

Also, the Thank You letter mass printing option is a big time saver.

Cons

For Mac, the remote desktop is a little slow at times, and saving files to the local computer takes a few extra steps.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Trail Blazer Campaign Manager

Do as many trials and demonstrations as you can! There are a lot of CRM programs out there, and getting your hands dirty playing with them is how you figure out what you really need.

Source: Software Advice
Helpful?   Yes   No
Read more
Jen Zarth

2011-12-12

We are able to efficiently manage donors and contributions, run reports and queries, send e-blasts and generate other correspondence, track contacts, while sorting contacts into groups.

Rating breakdown

Ease of use
Features
Customer support
Source: Software Advice
Helpful?   Yes   No
Read more
Charity Susnick

Trail Blazer was a perfect choice for my non-profit

2015-02-11

Pros

We are a small staff, and I am the only one with any experience (limited) with software like Trail Blazer.

Cons

We have not yet rolled out all the functionality (web and event modules), but that is primarily because we are taking our time in learning one part of the software before moving to the next.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering Trail Blazer Campaign Manager

Take time for your data conversion. Much of our data was outdated, so we took extra time as a staff to clean up bad addresses and other information. In fact, we even hired a temp to assist me in reformatting the data based on Trail Blazer's recommended format. When our data was converted, it was seamless. I have come across a few duplicates, but they are very easy to rectify. As a staff, we evaluated three software options fully with demonstrations, asking many questions and talking with references. In the end, Trail Blazer rose to the top for the ease of use, the support structure, and the fact that we could make the transition without hidden costs or additional fees.

Source: Software Advice
Helpful?   Yes   No
Read more
Melissa Hruza

2011-12-19

When there are updates, our staff that aren't very tech-savvy sometimes have a tough time. When we do not have a lot of time for database maintenance in the first place due to budget constraints, it can be quite frustrating.

Rating breakdown

Ease of use
Features
Customer support
Source: Software Advice
Helpful?   Yes   No

Response from Dan


At Trail Blazer, we are committed to the long-term development and refinement of our product. Our goal is to be nothing less than the software product of choice in the non-profit arena. Yes, the ongoing changes can at times be frustrating, but after the adjustments are made, the net result is a tool that allows you to be even more productive.

The particular issue that presented a problem for NCPTC was the change in our attribute (aka groups or flags) facility. The original design allowed for any number of attributes within nine (9) folders. For many organizations, as their list of attributes within a specific folder grew longer, this eventually grew cumbersome. We enhanced this system so that now the data is stored and presented hierarchically where a folder can contain any number of folders or attributes, and those folders can contain any number of folders or attributes, ad infinitum. It's a far more flexible, logical, and powerful structure.

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Scott Fearing

Useful, affordable, flexible and improving

2015-08-07

Pros

With the software itself, my favorite feature is how easy it is to have multiple log-ins all of staff can use and update the contacts with no access to financial and other confidential information.

Cons

While improved and improving, I still find some of the backend items a challenge-- some HTML and SQL knowledge remains helpful.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Likelihood to recommend

9/10

Recommendations to others considering Trail Blazer Campaign Manager

Biggest mistake we made: we did not have a person dedicated to the transition from old database. Proper setup of any database is important and I feel a single person dedicated to overseeing the process is important.

Source: Software Advice
Helpful?   Yes   No
Read more