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TrueClicks
PPC marketing campaign management software for Google Ads
(1)
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TrueClicks Features
Features Summary
Functionality
4.3
/5
41
Total features
31
2 categories
TrueClicks features
Common features of PPC software
Screenshots
Contenders comparison
Functionality
4.3
/5
41
Price starts from
0
Per month
Total Features
31
Unique features
Budget Management
Account Alerts
Advertising Management
For PPC Campaigns
Functionality
4.4
/5
17.1K
Price starts from
13
Per month
Total Features
160
Features in Common
23
Unique features
Social Media Retargeting
URL Customization
Digital Asset Management
Multi-Channel Communication
Functionality
4.4
/5
6K
Price starts from
15
/user
Per month
Total Features
103
Features in Common
17
Unique features
Mobile Optimization
Lead Capture
Conversion Rate Optimization
Website Publishing Options
Common TrueClicks comparisons
Reviewers who mentioned features said:
Melissa S.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything!
Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization...
I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.
Verified reviewer
Marketing and Advertising, 51-200 employees
Used other for 2+ years
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The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback.
It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance
Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.
Charissa v.
Marketing and Advertising, 51-200 employees
Used monthly for 2+ years
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The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts
The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.
Jandaan V.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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Useful tool to make campagne management more efficient
- performance boundaries are checked automated - receiving automated emails with relevant alerts - budget management - check spelling and grammar in different languages
- setting up all settings (but necessary) - PMax insights
Marnix B.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore
- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc
Hi Marnix, Thanks for leaving a review! It's good to hear we help you save time and money and that you appreciate our score as a more honest alternative to Google's Optiscore. We'll get back to you on 'real-time' alerts, including Slack and SMS. We'll investigate if other customers would appreciate that as well. Concerning being relatively expensive for large accounts with high scores, we usually still find quite a few improvement opportunities and hope to provide more value for those as well by releasing more checks in the future (which could lower the score ;-). For most agencies, our price comes down to 0.05% to 0.25% of the ad spend under management. We hope this range ensures that the investment in TrueClicks is ROI-positive.
Haley B.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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It has been great for the management of all our accounts and keeping track of budgeting, also the addition of the CPA tracking has been an awesome tool t help us prio4etize which accounts need optimizing
-I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others -The recommendations are great when I am stumped and not seeing what other optimizations I could be making -The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance
Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available
Bohuslav S.
Marketing and Advertising, 1-10 employees
Used daily for 1-2 years
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"I'm thrilled to have begun using TrueClicks. It not only enhances my efficiency but also saves me a significant amount of time. Its utility in managing multiple accounts simultaneously is exceptionally valuable.
I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration
Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc.
Chris C.
Marketing and Advertising, self-employed
Used daily for 2+ years
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Have used a variety of PPC management systems and found Trueclicks to be the most consistent and stable. Offering a wide range of optimisation prompts.
User interface is well designed and intuitive.
Some new features were slow to deploy, but the speed of development has improved.
Morgan B.
Marketing and Advertising, 10,001+ employees
Used daily for 6-12 months
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Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective.
I appreciate the error management within the site, particularly being able to quickly fix issues within the accounts on site.
I think some of the flags are a bit broad, and don't have a lot of room to modify exclusions or exceptions based on account specific processes - this particularly in reference to branded and non-branded query flags.
Guus B.
Online Media, 51-200 employees
Used weekly for 2+ years
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TrueClicks has not only assisted my team in working more purposefully but has also significantly enhanced overall team performance. As a team manager, I can confidently state that TrueClicks is well worth the investment and has become an essential tool in my pursuit of successful team management.
User-Friendly Interface Increased Efficiency
The inclusion of the new campaign types, Performance Max or Discovery, in the checks does not appear to be as effective.
Timo S.
Marketing and Advertising, 51-200 employees
Used daily for 1-2 years
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- easy menu's - great visualisations of improvements
- sometimes the given optimizations are not relevant
Semir S.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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Very useful tracking tool for everyday performance.
Quick audits that I can review and share insights with my team of clients.
Too many notifications at some point, but they are not useless.
Andreas P.
Machinery, 51-200 employees
Used weekly for 6-12 months
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Quickly find out what is wrong with my campaign and optimize
Nothing - I liked it very much and recommend it
duncan v.
Marketing and Advertising, 51-200 employees
Used weekly for 6-12 months
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when the setup is finished its a good dashboard/ overview to spot quick wins
saving time (management accounts) easy in use (after a correct setup) good dashboard/ overview
running a single review (it cost time) the setup per account or in batch cost time (Custom Attributes and Anomaly settings)
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