Uberflip Features

Uberflip

Content marketing automation software

4.43/5 (166 reviews)

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Content Management
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API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Asset Management
Audience Targeting
Behavior Tracking
Brand Management
Campaign Analytics
Campaign Management
Campaign Personalization
Categorization/Grouping
Contact Database
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Synchronization
Distribution Management
Drag & Drop
Email Management
Engagement Tracking
Filtering
Image Library
Interactive Content
Keyword Tracking
Lead Capture
Lead Generation
Lead Nurturing
Live Chat
Mailing List Management
Multi-Channel Marketing
Progress Tracking
Publish Scheduling
Real Time Analytics
Real Time Data
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SEO Management
Search/Filter
Social Media Integration
Tagging
Template Management
Third Party Integrations
Workflow Management
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API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Asset Management
Audience Targeting
Behavior Tracking
Brand Management
Campaign Analytics
Campaign Management
Campaign Personalization
Categorization/Grouping
Contact Database
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Synchronization
Distribution Management
Drag & Drop
Email Management
Engagement Tracking
Filtering
Image Library
Interactive Content
Keyword Tracking
Lead Capture
Lead Generation
Lead Nurturing
Live Chat
Mailing List Management
Multi-Channel Marketing
Progress Tracking
Publish Scheduling
Real Time Analytics
Real Time Data
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SEO Management
Search/Filter
Social Media Integration
Tagging
Template Management
Third Party Integrations
Workflow Management
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Uberflip Feature Reviews

25 reviewers had the following to say about Uberflip's features:

Anonymous
(Computer Software company, 501-1000 employees)

Uberflip provides a visually appealing content experience and allows us to be self-sufficient.

2018-02-27

We were able to increase our content and blog engagement significantly.

Pros

Uberflip allows our team to be self-sufficient in posting content and blogs to our corporate website.

Cons

We also found the analytics to be less than stellar but can be supplemented with information from Google Analytics and Marketo.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sharini P.

Uberflip does a great job of visualizing my content and making it accessible to the world.

2018-02-27

Pros

Hubs make a great functioning resource center and integrates great with marketing automation platforms.

Cons

Metrics and analytics could be more specific.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Cynthia L.

Great Sales Tool. Great customer support

2018-03-02

Increased customer engagement and analytic tools to understand how our customers are engaging with our content.

Pros

Quick way for sales professionals to share content and increase engagement with customers.

Cons

The pre and post support is great and the development team takes customer feedback for new reporting tools into account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ophelie Z.

Uberflip is a fairly user friendly software with amazing customer service support.

2018-02-27

Great SEO set-up, good add-ins from third-party sites and apps, easy content creation that's set up to reach people effectively.

Pros

It also prioritizes really important aspects of the content experience, including SEO and CTA-related features.

Cons

While branding can be placed throughout the hub to make our brand stand out, it still follows a very generic template that isn't very customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jack K.

Easy, user friendly and great customer service

2018-02-28

Pros

Uberflip has a great team, great attitude & very clear metrics and analytics

Cons

Limited by the amount of 'marketing streams' you can have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lindsay E. P.

Intuitive and easy to use!

2018-02-27

increase efficiency and saves time within the cross-functional teams

Pros

Publishing the content on uberflip is easy, and the platform itself is very intuitive.

Cons

Also, the analytics feels "lightweight" compared to the other systems we use for measuring our marketing content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nathan S.

Easy to use, easy to publish, however, effectiveness of landing pages is questionable

2018-02-27

Pros

Easy for my internal team to publish pages. internal analytics and integration with google analytics is great

Cons

For gated content, the PDF view is awkward and i'm not sure how qualified the leads are.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Eric D.

Powerful content management platform with built-in artificial intelligence

2018-02-28

It allows us to take existing content and repurpose it together with other related content to increase user engagement. Too much content has been hidden away and Uberflip brings it back to life by presenting it to visitors as appropriate based on the types of content they are engaging on.

Pros

While we are in the early stages of rolling out the software, we believe is shows great promise in bringing our content together in ways that increase prospect engagement.

Cons

Also, integration with HubSpot is immature compared to other add-on marketing tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anna F.

Uberflip empowered us to produce effective marketing content

2018-02-27

Pros

Very easy to tailor information for prospective clients, the statistics and analytics of "views" is very helpful.

Cons

Sometimes it does not pick up the right company's name logo on the content page, so that might be a little bit confusing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Rebecca R.

Verified Reviewer

Outstanding content experience!

2018-02-12

Pros

Gated content that doesn't disrupt the web experience.

Cons

Uberflip doesn't store contact data, so it can be hard to troubleshoot issues with your automation platform.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Miguel D.

Uberflip has been fantastic and a staple to my work process since I've started as an SDR!

2018-02-27

The benefit of having personalized content via a unique url, that can be put together quickly and easily.

Pros

Uberflip allows our team to carefully put together selected content in a simple, fast, and streamlined process.

Cons

It's hard to choose something I like the least, however, perhaps analytic dashboards can be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew H.

Decent for content but nothing you can't build yourself

2018-02-27

Pros

Analytics are useful and granular (although you could probably get the same analytics with a little elbow grease in Google Analytics).

Cons

Not the most mobile-friendly/optimized of software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Shruti R.

Its a great platform for organizing content streams, analyze metrics, and overall a great UX.

2018-03-02

Easy to use and being able to have content in one place

Pros

Customizable, Great User Experience, Metrics and ROI, CTA functionality and amazing control over streams.

Cons

Since there are many streams for the same content, it would be great to know which content fairs better from which stream

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mary L.

I use Uberflip for my blog, and it's very easy and intuitive to post articles and categorize them.

2018-03-05

It's quick and user-friendly!

Pros

Uberflip makes it easy to write and post articles and make changes in real-time. I love that Uberflip offers helpful tips, and the analytics make it helpful to see which posts are performing and how.

Cons

The search function is a little tricky, and the editing feature could use some improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michal F.

The UberFlip team has been incredibly helpful and focused on proving value.

2018-02-27

Pros

Ease of use and consistent look and feel make it incredibly user friendly. I do also love the new improvement in the ability to customize CTAs' look and feel.

Cons

Also, the metrics live standalone from the rest of our systems - would be great to integrate some of them into Google Analytics, for example.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
ken y.

Nice to have Tool

2018-03-08

Pros

It's a good tool to have to to host a lot of your marketing content all from one place.

Cons

Needs a stronger reporting system, metrics are particularly helpful.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Michael A.

Fantastic medium to send presentations and content to clients

2018-06-12

Easy way to get huge files to clients and track their engagement

Pros

The ease of use, the user experience and the end result are all fantastic. We are constantly getting great feedback from clients when sending an uberflip hub

Cons

Reordering the content can be a bit clunky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abby L.

Uberflip is intuitive

2018-03-02

Pros

Analytics on views and "performance" is helpful so I know what content pieces get the most attention.

Cons

It doesn't pick up the right company logo sometimes when creating a tailored content page. I wish there was a button to create a new sales stream on the home page because that's what I use Uberflip for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Emilie H.

Uberflip helps makes our customer experience awesome, by providing easy access to content.

2018-02-27

Ease of use, professional looking resource centre for clients

Pros

I love how easy it is to upload content and create an awesome resource centre for our clients. The analytics are helpful when looking at what other content to develop.

Cons

There are a few limitations with the search functionality, and I would like to see that be more intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Uberflip has been a wonderful CMS and blog platform for our company.

2018-02-27

Pros

I loved the integrated CTAs, the 'stream' content sorting, and the baked in metrics very helpful to cross-check against google analytics.

Cons

Additionally, the architecture of streams (content only ranking on the original 'source' of the articles) is something I still don't fully understand

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Jade H.

Uberflip is an amazing platform for content creators and publishers.

2018-02-27

It's easy to use and it makes it easy for marketing to publish content, without needing to learn to code or work with the website team.

Pros

I love how easy it is to create and manage content, without requiring time from our website team. Marketing can easily publish blog posts, whitepapers, videos, and more without dealing with the main website.

Cons

Some of the features can be a bit clunky, and the metrics are a little hard to understand, particularly for those people used to Google Analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Allison F.

Makes content marketing a breeze!

2018-02-27

Pros

You get great analytics out of Uberflip, which really help you see how your marketing is working.

Cons

This was mostly for the posting content process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jason S.

Best blog/content platform available

2018-02-27

Pros

Uberflip allows us to easily turn all of the content we produce into a demand generation machine with the available gates and integration with Marketo.

Cons

UI - spacing and positioning can be a bit challenging to setup, manipulate...SEO can be a bit challenging to report on but we've gotten good at figuring that out after a little bit of work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1001-5000 employees)

Great Platform with Awesome Reporting

2019-05-14

I would recommend this to companies of any size - it's a great tool that offers a lot of benefits right from the start.

Pros

I love that Uberflip is able to show us how far into a piece of content a video gets so we can track different metrics and success to see what works and what doesn't.

Cons

Some of the admin experience is a little complicated, but with your recurring account management calls it is easy to get questions answered quickly.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Uberflip


Thank you for sharing your experience. I am glad you are seeing value from our platform and our CS team!

Read more
Jessica N.

Easy to learn

2018-02-27

Pros

The software enables all content to be in one place and ease of integration for fluidity of campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more