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Unbounce vs MailUp Comparison

Overview

Category Leaders

Unbounce helps you convert more visitors into leads, sales, & customers. Using our drag-and-drop builder, you can create...

MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$79/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$48/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

151

57

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.3

(18)

5

4

3

2

1

7

10

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

It's an excellent tool for discovering how to improve your online sales conversions. It literally can help you double or triple your conversions because you know what pages are and aren't working.
Unbounce is great because it allows you to set up detailed marketing funnels to let you follow a prospect's journey. The landing page creation is easy and actually creates great looking web pages.
They offer lots of templates to get started, have great customer support, and it seems like they add a new feature to their product every month or so. I would definitely recommend Unbounce.

Pros

Email editor and deliverability at the top. Good Email previews and checks (with Email On Acid I guess).
I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises.
The best thing about Mailup is the designer of emails. It is easy to use and very intuitive.

Cons

Never once has Unbounce offered compensation for losses caused by their terrible uptime.
You can export them into a file which you can import only in Unbounce. I understand why they do it but still, it is very annoying.
When you edit your landing page in the desktop view it may mess up the elements on the mobile view. It just takes some altering and some patience.

Cons

Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified.
I find it hard to figure out my subscribers and unscubscribers each month.
The user interface is very simple, almost boring, and some functions are not so easy to find.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features18
  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Coupons
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Disaster Recovery
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Monitoring
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Group Messaging
  • Image Library
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Engagement
  • Lead Segmentation
  • List Management
  • Location-Based Marketing
  • Mailer Templates
  • Mailing Services Integration
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Communication
  • Multivariate Testing
  • Newsletter Management
  • Offline Access
  • Performance Metrics
  • Personalization
  • Polls/Voting
  • Product Recommendations
  • Push Notifications
  • Queue Management
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Routing
  • SEO Management
  • SMS Messaging
  • Scheduled Messaging
  • Search/Filter
  • Shortcodes
  • Signature Management
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Unsubscribe Database
  • Visitor Management
  • WYSIWYG Editor
  • Whitelisting/Blacklisting
  • Total features81
  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Coupons
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Disaster Recovery
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Monitoring
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Group Messaging
  • Image Library
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Engagement
  • Lead Segmentation
  • List Management
  • Location-Based Marketing
  • Mailer Templates
  • Mailing Services Integration
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Communication
  • Multivariate Testing
  • Newsletter Management
  • Offline Access
  • Performance Metrics
  • Personalization
  • Polls/Voting
  • Product Recommendations
  • Push Notifications
  • Queue Management
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Routing
  • SEO Management
  • SMS Messaging
  • Scheduled Messaging
  • Search/Filter
  • Shortcodes
  • Signature Management
  • Social Media Integration
  • Spam Blocker
  • Split Testing
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Unsubscribe Database
  • Visitor Management
  • WYSIWYG Editor
  • Whitelisting/Blacklisting

Integrations

  • Total integrations142
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations31
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Unbounce vs. MailUp

See how Unbounce and MailUp stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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