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Upfluence Logo

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Influencer & marketing campaigns management software

(5)

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Upfluence Features

Features Summary

Functionality

4.0

/5

40

Total features

58

3 categories

Upfluence features

API
Activity Dashboard
Activity Tracking
Approval Process Control
Assignment Management
Automated Scheduling
Billing & Invoicing
CRM

Common features of Advertising Agency software

API
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
Assignment Management
Billing & Invoicing
Calendar Management
Campaign Analytics

Price starts from

ic-pricetag

No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.0

/5

40

Price starts from

ic-pricetag

No pricing info

Total Features

58

Unique features

  • Keyword Filtering

  • Project Tracking

  • Approval Process Control

  • Task Progress Tracking

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

160

Features in Common

34

Unique features

  • Social Marketing

  • Email Tracking

  • A/B Testing

  • Customer Activity Tracking

Functionality

4.4

/5

6K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

30

Unique features

  • Multi-Account Management

  • A/B Testing

  • Drip Campaigns

  • Post Management

Common Upfluence comparisons

Upfluence logo
Grin logo
UpfluencevsGrin
Upfluence logo
Julius logo
UpfluencevsJulius
Upfluence logo
Later Influence logo
UpfluencevsLater Influence
Upfluence logo
OpenSponsorship logo
UpfluencevsOpenSponsorship

Reviewers who mentioned features said:

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Calvin S.

Marketing and Advertising, 10,001+ employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Upfluence: 10/10 - would sign up again.

Reviewed 5 years ago

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

Pros

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

Cons

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

FD
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Frederick D.

Real Estate, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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This influencer marketing and affiliate software combo is the real deal

Reviewed a year ago

Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.

Pros

One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

Cons

There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.

Vendor response

Hi Frederick. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Game-changer for agencies

Reviewed a month ago

10 on 10! It's super easy to use, and finding and working with influencers is a breeze. The analytics are spot-on and help us understand what's working. Plus, their customer support is always there when we need them. It's a great tool that's made our influencer marketing so much easier!

Pros

Really amazing tool for influencer marketing to sell. We work with brands that sell online, and we would not use any other tool to track sales through influencers.

Cons

We have been using it for a while, and although the start took a little to onboard the tool and get started, we are beyond happy with the platform.

AR
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Verified reviewer

Retail, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Do Not Get Trapped in a Contract

Reviewed 2 years ago

Just like another reviewer, we were sold a 6-month contract, but when I reached out about canceling after not being able to use the software at all, we were told the contract was 12 months. I wish I had recorded the demo, as this was not what we were told at all.

Pros

The demo made using Upfluence as an influencer management system seem smooth & trouble-free, promoting that we would have an account manager to assist us with set up. Not the case.

Cons

From the beginning, there were so many bugs in the software. It is NOT user-friendly and we never were able to get it working properly to even run 1 campaign. Our account manager had 1 initial set-up meeting with us and was unreachable after that. We emailed the account manager & sales rep who sold us on the demo for a full month with no response. NONE. We proceeded to try to work through the buggy...

VU
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Veronica U.

Furniture, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An All-in-One Gem for Influencer Campaigns!

Reviewed a year ago

The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy. The platform's comprehensive features have significantly streamlined our workflow, saving us time and effort.We now have everything we need in one place! From discovering the perfect influencers to organizing collaborations, tracking performance, and analyzing results, it has it all.

Pros

This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

Cons

With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Vendor response

Hello Veronica. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

AR
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Verified reviewer

Food & Beverages, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Upfluence Review by Advertiser

Reviewed a year ago
Pros

I think Upfluence has a great influencer discovery tool and influencer communications tool. It was all smooth to search, find, hunt and communicate with influencer through upfluence and has helped a lot to us.

Cons

Our aim was to have the best campaign set up with influencers; from tracking links to payment options but unfortunately tool couldn't support us perfectly on those

Vendor response

We're delighted to have had the opportunity to serve you. Thank you for your positive feedback!

SP
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Samuel P.

Retail, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Platform with Some Glaring Weaknesses

Reviewed 5 months ago

Overall, it was middling but edging toward the more positive side. No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

Pros

The search and filter functionality or finding influencers is really clever. We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.

Cons

Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of). Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. Beyond that, the way you organize lists and campaigns is very clunky in Upfluence....

Vendor response

Hello Samuel, thank you very much for the honest review. Email automation is actually top priority and will be released in a couple of weeks! If you are interested in knowing more, please reach out to us at support@upfluence.com. We appreciate your feedback and we have sent these valuable comments to our product team for review. Thank you!

SS
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Sheiva S.

Consumer Goods, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Value!

Reviewed a year ago

Tracking & monitoring influencers in our ambassador program

Pros

Ability to see all influencer info such as metrics, address, products, engagement, etc in a campaign all in one place

Cons

Not being able to select all products to be available for each campaign and having to manually add options in

Vendor response

Hello Sheiva. Your positive review means a lot to us. We're grateful for your support and for being our valued customer!

CL
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Cheryl L.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Find High Quality Influencers Fast

Reviewed 6 years ago

Easy to use tool that helps you find quality influencers fast.

Pros

This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.

Cons

Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.

CM
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Cristina M.

Apparel & Fashion, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great platform

Reviewed a year ago

[sensitive content hidden] is our CSM and he has made this path a lot easier, no doubt he's been key to us! In the beginning, the platform seems to be hard to use since you have to do many setups, however, once you set up the first campaign the process is super easy, organized, and pretty smooth. It's a great platform.

Pros

It's very easy to set up everything, and to keep an eye on the performance.

Cons

Selecting the variants of the products you want to offer should be easier.Add an option to create affiliate campaigns.

Vendor response

Hello Cristina. Your feedback means a lot to us. We truly appreciate your support!

EG
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Emily G.

Marketing and Advertising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Satisfied with Service

Reviewed a year ago

Overall experience was great! The platform is very intuitive and has helped me to grow the influencer service line at my agency.

Pros

I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce. There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well. They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.

Cons

I personally always struggled with the feature that gives clients access to viewing influencer content for a campaign. I found that my clients were confused by it and couldn't figure it out easily.

Vendor response

Hey Emily. It's fantastic to hear that you had such a positive experience with our company. Thank you for taking the time to share your feedback!

ps
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petra s.

Health, Wellness and Fitness, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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works well until it does not!!!. then your left in the dark

Reviewed 7 months ago

I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

Pros

It has a nice dashboard and easy to use

Cons

The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. texting thru the cx chat all you get is one first contact response then crickets

Vendor response

Hello Petra. We apologize for the negative experience you had with our company. We appreciate your feedback and have been trying to get in touch to discuss further. Please reach out to support@upfluence.com. Thank you.

EB
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Estelle B.

Media Production, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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incredible influencer marketing and affiliate software

Reviewed a year ago

I can't speak highly enough about Upfluence. It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

Pros

I love how Upfluence made managing my influencer relationships a breeze. Their platform offered a streamlined communication system, allowing me to collaborate with influencers, share briefs, and review content seamlessly. It really helped me maintain strong partnerships and ensured a smooth workflow.

Cons

Would have loved to have known from the start that they have an in-house influencer marketing agency, which could have helped us run our campaigns. This would have helped us onboard faster.

Vendor response

Hello Estelle. Thank you for your generous review! We're grateful to have customers like you.

DG
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Davinia G.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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DG Upfluence Journey

Reviewed a year ago

From day one have brought into the platform from learning during the discovery calls to onboarding, there have been a few glitches along the way, but the team are quick to respond and resolve issues. Besides which nothing is perfect from the off!

Pros

Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.

Cons

I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.

Vendor response

Hello Davinia. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

BG
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Becca G.

Health, Wellness and Fitness, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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BeautyLabs Review

Reviewed a year ago

Great and [sensitive content hidden] has been amazing from day 1!

Pros

Creating large number of campaigns, which quickly and effectively produce great results!

Cons

I think over the year everything we have suggested as been able to be added to the system.

Vendor response

Hi Becca. We're honored to have received such a positive review from you. Thank you for your trust and for recommending our services!

LN
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Liem N.

Sporting Goods, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Service

Reviewed a year ago

Upfluence is a wonderful tool that will definitely help any company save valuable time and money in the long run. First of all, It gave us a great insights on social media content creators/influencers/affiliates. Secondly it allowed us to streamline our workflow since its marketing campaign management tool is highly customizable and has great integration options. Their customer service is top notch. You will have a dedicated team that follows your progress and help you succeed. The Upfluence team is highly responsive and will take their time to meet you virtually to assist you in every step and will even give valuable advice on efficient social media marketing strategies if needed. These guys know what they are doing and we highly recommend you guys to try them out!

Pros

Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Cons

Unless you need a roster of available social media influencers to help you promote your services/products, they have everything you need to reach out to the right social media collaborators.

Vendor response

Hey Liem. Your satisfaction is our goal, and we're thrilled that we achieved it. Thank you for your positive review!

MF
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Molly F.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thanks, Upfluence!

Reviewed a year ago
Pros

I like the campaign setup, outreach tools, Google Chrome extension, and Shopify connection.

Cons

I'd like to be able to track shipping within Upfluence through Shopify.

Vendor response

Hey Molly. It's customers like you that make our work so rewarding. Thank you for your kind words and for choosing our company.

TB
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Tasha B.

Food & Beverages, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ADNB Review

Reviewed a year ago

So far we are loving it. It's taking some getting used to with a few things but we're learning and enjoying it.

Pros

I love the ability to search for new influencers, preview their social media and then select them.

Cons

I wish it were easier to remove them from a list (IRM) and from a campaign at the same time.

Vendor response

Hi Tasha. Your review made our day! We're grateful for your kind words and support.

NF
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NIko F.

Marketing and Advertising, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Do Not Sign With Them - Better Options Available Elsewhere With Better Pricing and No Contracts

Reviewed 2 years ago
Pros

Easy influencer research, data, and email templates - but not worth the price...at all

Cons

Whatever you do, do not sign a contract with them. This product is way overpriced for what it offers and they trap you into a 12 month contract. During the inital sales stage we were happy with what we were being showed and the sales talk was great. The main reason we went with them is so we could integrate our Affiliate Tracking Software with Uplfuence and making sales tracking easy. Reps said it...

xs
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xavier s.

Marketing and Advertising, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Upfluence makes us efficient!

Reviewed 3 years ago
Pros

Clear flow: identification, selection, approval, contracting, reporting. Useful data for influencers and benchmarks. Simple UX.

Cons

Getting used to the data breakdowns and organization.

AR
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Verified reviewer

Cosmetics, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Not happy with service

Reviewed 3 years ago

We were not happy. We thought we were signing a month to month, and got trapped into a 12 month contract. It was presented in such a way you thought it was month to month.

Pros

We did not like this software. We will never use again. We are trying to wait until the contract is up so we can stop paying for something we are not using and does not benefit us

Cons

It was difficult to use and confusing and did not get us any results. We may worked with less than 5 influencers in a 6 month period. People just don't respond to their system of engagement.

AM
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Alexis M.

Education Management, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A great Influencer Platform

Reviewed 5 years ago

We learned a lot about the influencer marketing network through this experience, and we were well guided by our reps during our campaigns. We definitely recommend it!

Pros

The platform is very easy to use, and we had a wonderful follow-up from the software team. It is a practical and user-friendly software. The statistics showing influencers data are also very useful and well displayed.

Cons

Sometimes, the keywords used for research were not exactly matching with the influencers, although it was quite precise in general.

KR
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Katrin R.

Sporting Goods, 501-1,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great tool for simple usage

Reviewed 5 years ago

Very positive. The customer service is amazing!! I think that we are using it not yet to its full extend.

Pros

The simplicity of the tool, good overview

Cons

Sometimes I wonder how accurate the numbers are as other tools show other numbers. E.g. engagement rate