VerticalResponse Features

VerticalResponse

Email Marketing Software

4.0/5 (49 reviews)

VerticalResponse Feature Summary

  • Free list building tool
  • Email Marketing
  • Online Surveys
  • Direct Mail Postcards
  • Forward-to-a-Friend
  • Tangible metric
  • 700 customizable email templates
  • Email List Management
  • Click-to-Conversion tool

Competitor Feature Comparison

A/B Testing
API
Auto-Responders
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Management
Custom Forms
Custom Landing Pages
Customer Segmentation
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Follow-up Scheduling
Geographic Maps
Geolocation
Image Library
Landing Page Templates
Lead Nurturing
Monitoring
Newsletter Management
Reporting & Statistics
SEO Management
Social Network Marketing
Subscription Management
Template Management
Web Forms
Learn moreCompare App
A/B Testing
API
Auto-Responders
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Management
Custom Forms
Custom Landing Pages
Customer Segmentation
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Follow-up Scheduling
Geographic Maps
Geolocation
Image Library
Landing Page Templates
Lead Nurturing
Monitoring
Newsletter Management
Reporting & Statistics
SEO Management
Social Network Marketing
Subscription Management
Template Management
Web Forms
Visit WebsiteCompare App
A/B Testing
API
Auto-Responders
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Management
Custom Forms
Custom Landing Pages
Customer Segmentation
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Follow-up Scheduling
Geographic Maps
Geolocation
Image Library
Landing Page Templates
Lead Nurturing
Monitoring
Newsletter Management
Reporting & Statistics
SEO Management
Social Network Marketing
Subscription Management
Template Management
Web Forms
Visit WebsiteCompare App

VerticalResponse Feature Reviews

25 reviewers had the following to say about VerticalResponse's features:

Gregg Brekke

Great looking e-newsletters!

2019-03-01

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

Easy to use templates guide content creation and offers flexible scheduling options that include social media posting.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ron Shanks

Software becoming dated

2019-07-18

Pros

Relatively easy to create email template, upload list and send email campaign

Cons

Reporting functionality very limited and not user friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more
ramesh QA

Awesome Support

2017-02-23

However, Vertical Response integrates seamlessly with social media and CRM software to provide a comprehensive email marketing platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 201-500 employees)

I used Vertical Response to send out newsletters and updates for a small nonprofit.

2018-02-06

Free and easy to use.

Pros

I did not have much experience in email marketing or HTML, and still found the templates available straight forward and understandable.

Cons

I would like to see more of how the reports & analytics could be built out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
lewis hill

Email communication made easy

2018-11-27

I have created content and emailed to thousands of email addresses . the process is fast easy and professional when done.

Pros

You can create campaigns from their templates and turn out beautiful professional content.

Cons

No cons, only wish I had used it sooner. it has made life easier

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
ram gopal

Marketing - Campaign - Analysis

2017-02-23

However the templates and marketing responses were quite healthier.

Rating breakdown

Value for money
Ease of use
Features
Source: Capterra
Helpful?   Yes   No
Read more
Chris Stephens

A Diamond in the rough!

2019-02-01

It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price.

Pros

It makes our marketing campaigns look great for a great price.

Cons

If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lea Nisbet

Email Campaign Designer

2018-05-14

Pros

VerticalResponse allows you to create email campaigns and easily distribute them to your contacts and distribution lists.

Cons

Unfortunately, VerticalResponse's interface is a bit dated and very clunky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
swati intelli

Marketing Tool

2017-02-23

This tool sends the marketing emails with beautiful templates Create signup forms with matching templates Schedule social network updates on Twitter and Facebook Autoresponders to welcome new signups to your lists Reports that show the reach of your emails and social networks

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Aaron J.

A reliable email marketing company.

2018-03-29

Weekly email marketing.

Pros

You can link your social media accounts as well.

Cons

We now use a monthly plan which makes it convenient and affordable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
kalyn hitt

Best customer service!

2016-12-12

The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease.

Pros

Easy to use! User-friendly with many options.

Cons

Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff London

We are a non-profit and using this for mass mailing has been helpful.

2017-08-15

It was a free service and enabled us to reach our membership with news and announcements.

Pros

Having the capability to import contacts and examine the the open rates and follow the effectiveness of any email campaign.

Cons

Sometimes the emails got caught in the receivers SPAM or so we think because many emails were not opened and we received responses or comments from our membership that they did not receive the emails that were sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Real Estate company, 501-1000 employees)

Lags behind more modern competitors

2019-04-03

VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate.

Pros

VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record.

Cons

Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Leinweber

Hard to Use, Better Alternatives Available

2016-12-08

We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Michelle Martinez

Gets the job done

2018-03-05

Ease of use

Pros

The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Gambling & Casinos company, 1-10 employees)

A decent way to get in touch with your customers

2018-12-19

The price is a bit higher than some of the alternatives, but it makes sending to your email contacts easy without the need for any special software

Pros

Simple to use to send to your customers all from a web interface

Cons

Hard to get support when you need it, things take a long time and sometimes it can impede your workflow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
David Faustina

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

2017-07-16

For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Pros

I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin Manning

Overall a decent email solution

2017-11-14

Pros

I really like the list building and segmenting functionality, it provides a great email testing solution.

Cons

Designing emails isn't quite as simple, the templates aren't the highest quality and the customer service is merely adequate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Emily Skoglund

Some features are frustrating

2019-04-24

We use it weekly to send emails to our church community.

Pros

I like that you can track reader engagement to see how many open the email and how many clicked on something.

Cons

I don't like that it doesn't have your emails automatically, and if someone unsubscribes they cannot be added back in even if they want to be.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Alyssa Schuster

Easy to Use!

2016-12-14

Great e-mail marketing tool that is easy to use and great design features.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Hasnain Millwala

Value for money for bulk email marketing

2017-06-07

Pros

Worked like a charm and plus the free version had many features which we rode along for a long time.

Cons

Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jackie de Vries

Vertical Response

2020-07-21

There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages.

Pros

There are several templates for you to pick an exiting design and personalize it.

Cons

You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
francis lada

The Vertical Response Business Application

2019-01-21

it saves times creating responsive email for business people, very engaging and does deliver the right approach to business needs

Pros

time saving application for business use

Cons

it create easy business responsive email

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Airlines/Aviation company, 201-500 employees)

Work Arounds

2018-12-27

Pros

It sends emails to who I want them to be sent to.

Cons

I've had to upload entire sections of emails as images, because Vertical Response fights you every step of the way if you want to do any formatting or customization. Third, there's no garuntee your email will show up the way you intended.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Yan Fedorov

I've used Vertical Response for about two years.

2018-02-22

Excellent community.

Pros

Vertical Response is a pioneer in email marketing and they had a very good community of marketers.

Cons

I couldn't top up my account and Customer Service was useless. I just couldn't used their software. I'm sure that now situation changed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more