VerticalResponse Features List

VerticalResponse

Email Marketing Software

4.0/5 (25 reviews)

VerticalResponse Feature Summary

  • Free list building tool
  • Email Marketing
  • Online Surveys
  • Direct Mail Postcards
  • Forward-to-a-Friend
  • Tangible metric
  • 700 customizable email templates
  • Email List Management
  • Click-to-Conversion tool

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (128 other apps)
API (342 other apps)
Activity Dashboard (181 other apps)
Campaign Analysis (163 other apps)
Campaign Management (141 other apps)
Content Management (135 other apps)
Customizable Branding (161 other apps)
Customizable Templates (162 other apps)
Data Import/Export (120 other apps)
Drag & Drop Interface (169 other apps)
Engagement Analytics (142 other apps)
Monitoring (154 other apps)
Multi-Channel Marketing (133 other apps)
Real Time Analytics (125 other apps)
Real Time Data (115 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (188 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (167 other apps)

Competitor Feature Comparison

VerticalResponse Feature Reviews

21 reviewers had the following to say about VerticalResponse's features:

ramesh QA

Awesome Support

2017-02-23

However, Vertical Response integrates seamlessly with social media and CRM software to provide a comprehensive email marketing platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
swati intelli

Marketing Tool

2017-02-23

This tool sends the marketing emails with beautiful templates Create signup forms with matching templates Schedule social network updates on Twitter and Facebook Autoresponders to welcome new signups to your lists Reports that show the reach of your emails and social networks

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 201-500 employees)

I used Vertical Response to send out newsletters and updates for a small nonprofit.

2018-02-06

Free and easy to use.

Pros

I did not have much experience in email marketing or HTML, and still found the templates available straight forward and understandable.

Cons

I would like to see more of how the reports & analytics could be built out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
kalyn hitt

Best customer service!

2016-12-12

The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease.

Pros

Easy to use! User-friendly with many options.

Cons

Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
ram gopal

Marketing - Campaign - Analysis

2017-02-23

Creating segmented email campaigns is also more difficult with this application than with the best email marketing services.

Rating breakdown

Value for money
Ease of use
Features
Source: Capterra
Helpful?   Yes   No
Read more
Aaron J.

A reliable email marketing company.

2018-03-29

Weekly email marketing. Easy to use and affordable monthly plans.

Pros

You can link your social media accounts as well.

Cons

We now use a monthly plan which makes it convenient and affordable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Lea Nisbet

Email Campaign Designer

2018-05-14

Pros

VerticalResponse allows you to create email campaigns and easily distribute them to your contacts and distribution lists.

Cons

Unfortunately, VerticalResponse's interface is a bit dated and very clunky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Read more
Alex Leinweber

Hard to Use, Better Alternatives Available

2016-12-08

We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jeff London

We are a non-profit and using this for mass mailing has been helpful.

2017-08-15

It was a free service and enabled us to reach our membership with news and announcements.

Pros

Having the capability to import contacts and examine the the open rates and follow the effectiveness of any email campaign.

Cons

Sometimes the emails got caught in the receivers SPAM or so we think because many emails were not opened and we received responses or comments from our membership that they did not receive the emails that were sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle Martinez

Gets the job done

2018-03-05

Ease of use

Pros

The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
David Faustina

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

2017-07-16

For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Pros

I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Alyssa Schuster

Easy to Use!

2016-12-14

Great e-mail marketing tool that is easy to use and great design features.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Kevin Manning

Overall a decent email solution

2017-11-14

Pros

I really like the list building and segmenting functionality, it provides a great email testing solution.

Cons

Designing emails isn't quite as simple, the templates aren't the highest quality and the customer service is merely adequate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Hasnain Millwala

Value for money for bulk email marketing

2017-06-07

Pros

Worked like a charm and plus the free version had many features which we rode along for a long time.

Cons

Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Meghan Komin

Vertical Response provides a convenient and easy way for our company to produce attractive e-blasts.

2017-06-27

Pros

I really appreciate its straightforward and simplistic user interface. It makes it easy to put eblasts together in a snap.

Cons

It can be difficult to manipulate the layout of elements in the eblast. Sometimes I will move one thing and it will distort the entire layout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Yan Fedorov

I've used Vertical Response for about two years.

2018-02-22

Excellent community.

Pros

Vertical Response is a pioneer in email marketing and they had a very good community of marketers.

Cons

I couldn't top up my account and Customer Service was useless. I just couldn't used their software. I'm sure that now situation changed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Chemicals company, 11-50 employees)

Mass emailing made easy!

2018-05-01

Pros

Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways.

Cons

Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lindsay Kuhl

Emails look good, but people don't see them.

2016-12-21

Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails.

Pros

Great templates help you create fabulous looking emails.

Cons

Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Lakesha Bailey

Good

2018-04-18

Pros

I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.

Cons

I had some user errors on my end but as far as the software i dont have any complaints that i can think of.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

It works, but there are better alternatives for less.

2018-07-01

Pros

It does what it says it will - emails are sent reliably and the tracking functionality works well every time.

Cons

The cost is too high compared to other options which do exactly the same thing. There is no usability benefit to using this service, in my opinion.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Claudette Stamps

love using Vertical Response for my email marketing because it's very user-friendly

2018-05-31

Convenient and easy to use.

Pros

Easy to use and user friendly, had no problems learning this software quickly and proficiently.

Cons

There isn't anything so far that I dislike about this software. Easy to use, use friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more