VerticalResponse Pricing Plan & Cost Guide

VerticalResponse

Email Marketing Software

4.0/5 (49 reviews)

VerticalResponse Pricing

Starting from: $11.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: starting at $196/ month

Discounts for Non-Profits

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HYPR

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Haystack

Starting from: 7.95/month
Pricing model: Free, Subscription
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VerticalResponse Pricing Reviews

Pros
  • I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use.Chris S.Read the full review
  • I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.Lori G.Read the full review
  • It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.Verified ReviewerRead the full review
Cons
  • If you've used another email marketing tool, you'll hate Vertical Response. First, you'll probably lose half your opens due to their emails getting stuck in spam folders.Verified ReviewerRead the full review
  • You click and drag a block into place then you have to go to the trouble of deleting what is already there in order to add your image or text.Diane B.Read the full review
  • I hate Vertical Response. It makes my job more difficult and forces me to spend triple the time I normally would to make a decent email.Verified ReviewerRead the full review
86%
recommended this to a friend or a colleague

13 reviewers had the following to say about VerticalResponse's pricing:

Dean Maloney

VerticalResponse Review

Used occasionally for 6-12 months
Reviewed 2018-09-30
Review Source: Capterra

Overall, it was a valuable learning curve for my organization!

Pros
This software gets the job done. The best features is most likely the reporting visualizations.

Cons
The deliverability with a lot of organizations was extremely low, and I thought the pricing was pretty high in relation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Sierra Hopp

Good value for mass emailing

Used monthly for 2+ years
Reviewed 2019-02-24
Review Source: Capterra

It's a good value and once you have a template you like it works well.

Pros
This is a very affordable solution for sending mass emails. The templates are also very helpful especially if the emails you plan to send are all the same format.

Cons
It is difficult to rearrange photo and text boxes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Simon Scott

Easy to use Email Broadcast tool

Used monthly for 6-12 months
Reviewed 2019-08-01
Review Source: Capterra

I'm able to keep my customers updated on a regular basis using my predesigned templates, saving me a lot of time.

Pros
It has a very intuitive layout and I found it very easy to use for the first time, enabling me to send updates to my customers.

Cons
There could be a few more price bands available

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Easy To Use

Used weekly for 1-2 years
Reviewed 2019-02-10
Review Source: Capterra

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros
What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons
What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

A decent way to get in touch with your customers

Used monthly for 2+ years
Reviewed 2018-12-19
Review Source: Capterra

The price is a bit higher than some of the alternatives, but it makes sending to your email contacts easy without the need for any special software

Pros
Simple to use to send to your customers all from a web interface

Cons
Hard to get support when you need it, things take a long time and sometimes it can impede your workflow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Chris Stephens

A Diamond in the rough!

Used daily for 2+ years
Reviewed 2019-02-01
Review Source: Capterra

I love Vertical Response. It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price. (With a great incentive for non-profits!)

Pros
I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price.

Cons
If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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kalyn hitt

Best customer service!

Used weekly for 6-12 months
Reviewed 2016-12-12
Review Source: Capterra

Vertical response is a great option for small-large nonprofits or organizations who are looking for a mass emailer. The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease. You can deliver your message in a clear, creative way!

Pros
Easy to use! User-friendly with many options. Also, has a very low spam rate!

Cons
Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Aaron J.

A reliable email marketing company.

Used weekly for 2+ years
Reviewed 2018-03-29
Review Source: Capterra

Weekly email marketing. Easy to use and affordable monthly plans.

Pros
It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well.

Cons
None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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lewis hill

Email communication made easy

Used monthly for 1-2 years
Reviewed 2018-11-27
Review Source: Capterra

I have created content and emailed to thousands of email addresses . the process is fast easy and professional when done. I can customize lists and it helps me keep track of who has opened my emails. you can schedule follow ups for non-responders and track unsubscribes.

Pros
This is an amazing package. You can create campaigns from their templates and turn out beautiful professional content. Very customizable and easy to use , if you can type a letter you can use this. Prices are based on the amount of contacts you service and it is the best I have seen.

Cons
No cons, only wish I had used it sooner. it has made life easier

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lori Gagen

You can't beat free!

Used monthly for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

Excellent!

Pros
I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.

Cons
I find some of the interfaces a little hard to figure out, but have never been stumped.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Gregg Brekke

Great looking e-newsletters!

Used weekly for 1-2 years
Reviewed 2019-03-01
Review Source: Capterra

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros
With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons
I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Lags behind more modern competitors

Used monthly for 2+ years
Reviewed 2019-04-03
Review Source: Capterra

VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.

Pros
VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers

Cons
The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 4/10

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Anonymous

It works, but there are better alternatives for less.

Used monthly for 2+ years
Reviewed 2018-07-01
Review Source: Capterra

Pros
It does what it says it will - emails are sent reliably and the tracking functionality works well every time.

Cons
The cost is too high compared to other options which do exactly the same thing. There is no usability benefit to using this service, in my opinion.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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