VisitorTrack Pricing, Features, Reviews & Comparison of Alternatives

VisitorTrack

Lead generation & visitor tracking software

4.59/5 (29 reviews)

VisitorTrack overview

What is VisitorTrack?

ID who's visiting your site now - and what they've been researching across the web. VisitorTrack is predictive marketing to track, capture and identify the anonymous business visitors coming to your site - without any registration. VisitorTrack integrates real-time anonymous web visitor identification with Bomboras Company Surge intent data into a single toolset to pinpoint active demand for your products and services..

VisitorTrack's unique features allow users to:

1. Track and identify the anonymous business visitors coming to your website in real-time
2. View the related intent topics those visitors are researching across the web before coming to your site
3. Match specific business record details for the contacts you target for follow-up sales and marketing actions
4. Package these and other unique features into a powerful toolset affordable for companies of all sizes

is a B2B predictive marketing software which enables small and medium sized businesses to track and identify anonymous website visitors using web sleuth technology, integrations and data service APIs. Described as a type of website caller ID, VisitorTrack allows users to collect visitor information including company name, email address, phone, page view detail, visit length, and more automatically. VisitorTrack's automation tools aim to help users convert invisible website ‘clicks’ into B2B leads.

Users can also gain actionable data through VisitorTrack’s integrations and data services APIs.
www.netfactor.com

Pricing

Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
VisitorTrack screenshot: VisitorTrack uncovers the anonymous business visitors coming to a websiteVisitorTrack by netFactor DemoVisitorTrack screenshot: Users can identify high-value visitors across different criteria including number of pages viewed, specific pages viewed, industry, size, and moreVisitorTrack screenshot: VisitorTrack matches the companies visiting the site with full contact records of names, titles email addresses and phone numbersVisitorTrack screenshot: Review company and visit details to identify optimal prospect opportunities VisitorTrack screenshot: Gather and review company information such as size, revenue, and industry

VisitorTrack reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.5
  4.6
  4.6
Betsy Landon

VisitorTrack is the ultimate tool for anonymous web visitor reporting

Used daily for 6-12 months
Reviewed 2017-10-10
Review Source: Capterra

Immediate alerts and daily reports of target visitors to our website. Easily add new contacts/leads to Salesforce without import/export. Great value for the money. Excellent support.

Pros
VisitorTrack IP lookup is much more accurate than Marketo RTP. Eloqua is deprecating website visitor alerts. I love the direct integration with Salesforce. Simply push records to Contacts or Leads. No import/export. Contact information is ZoomInfo. You have complete reporting and alert flexibility using advanced filter criteria. Support always responds within an hour and always able to answer the question satisfactorily. Overall, it's an incredible value for the money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Cara S.

Wonderful product, excellent support, dependable data for a critical piece of our puzzle.

Used daily for 6-12 months
Reviewed 2017-08-07
Review Source: Capterra

We had no idea who was on our website previously. We also had no idea what our conversion rate was. Now we know who is on, who purchases, and can tell what products are getting the most attention so we can better focus our advertising. Also, as we are moving towards ecommerce, it became obvious that we needed to prepare and learn better how to create web pages that customers actually utilize. Since we are largely B2B and are a small company, doing this (and at a good price point) was critical for growth. Additionally, our authorized dealers were clamoring for more leads, and due to geolocation, we can now provide multiple leads per day.

Pros
There are a few things I like best about this software and company. First. Price. For the price-point, this is hands down the best website visitor tracking software on the market that I found in over a month of research and trials. Next, Customer Service. Let me say, five stars for customer support doesn't cut it. 10 stars might. It It is intimidating to use powerful products whose features are complicated and hard to use. Not only did one of the customer rep host a full orientation session for our whole team, he and his team are readily available whenever I need them and respond within seconds if I chat or minutes if I email. And he always wants suggestions for improving the UI, though I will say most 'suggestions' I make are things they already have and I couldn't find until he showed me. Their UI: Somehow their designers have created very functional software with lots of sorting and filtering capabilities that is easy to use and intuitive. As a designer, I know how challenging that is and I particularly respect how they have worked around the way their data comes to them and translated into a usable, filterable and intuitive UI. Individual Contacts (Full Access Records, or FARs), i.e. Individual Contacts within a company: With the package we got, we are allowed 100 contacts per month (they do not carry over). We can purchase more at a reasonable rate. This aspect of the service is cheaper than the other companies I vetted who sell this SAAS.

Cons
Like any software that pulls from big data, there are occasional errors but they are few and far between and all I have found have logically explicable. What I do wish is that they could find a way to look around Symantec's tracker-blocker software. There are a few hits each day from "Symantec" but we have no idea of finding out who they are. I mentioned contacts above. At a large company, there might be 100 engineers in one plant alone who might have been the one person on our site! We have therefore not utilized our Contact FARs hardly at all because it would be a complete shot in the dark. The real culprit here, however, is the company size and not VT, since we have to qualify each lead, so we are working on internal methods to figure out how to better use this data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gary Cawley

Do not deal with this company

Used weekly for 2+ years
Reviewed 2017-04-13
Review Source: Capterra

Their accounting staff is Inadequate because they failed to inform us that our credit card expired after three years with them. Then the Salesperson was rude when he informed us of the payment. I told him we would send a check and please cancel our service. He then sent us to a collection agency even though we told him we would send a check and we sent the check out. They also said we had to give them a 30 day notice which we did and had to pay an extra 30 days and then they locked our account out even though we paid the extra 30 days.

Pros
Nothing.

Cons
We never received correct contact information and if we did find a contact that were scared that we knew they were on their site.

Response from netFactor


At netFactor we understand businesses have changing needs. We focus our efforts at creating the best possible product and experience for our customers. Unfortunately some customers will opt to disconnect their VisitorTrack service.

At signup, the customer is presented with, and agrees to a standard Terms of Service. This unambiguously details the process for cancellation. Sometimes we have trouble collecting past due balances from customers and former customers - not uncommon in business.

The company policy is to first attempt to resolve the matter through direct contact with the customer via multiple email and telephone call attempts. Unfortunately, this does not cure every delinquency. In the event the customer becomes unreachable, netFactor is placed in a position requiring a third-party agency to collect monies owed when all other options have been exhausted.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Eric Jurin

After 10 years as a user, this service is still valuable and has a positive ROI

Used daily for 2+ years
Reviewed 2017-08-04
Review Source: Capterra

Pros
The detail of click behavior is far more accurate and easier to drill down into then other tools that I had looked at. At one point a few years ago I had a trial of a competing product that swore they were better but found that Visitor Track had captured 29% more visitors. Location data, duration and company detail summarized within the alerts allows for immediate pursuit when prospecting. This tool is effective in selling for several reasons; first it allows you to target those that browse but do not convert. Second, it allows you to view user & behavior traffic flow between products and services on your site which then allows us to narrow down our pitch when we target them. However, we have also found that in the late stages of our selling cycle after a presentation, we often see these return visitors browsing areas of our site when they are making their final decision. This buying behavior helps us with our forecasting and allows for more precise follow up, at the right time to ask final questions to them while they are "in the moment" which helps close the business. We all wish we had a crystal ball to look into when we are selling, so we can see " what is really going on"....what people really say or think behind closed doors about the sales rep or the company, product etc. Visitor Track is as close as we can get to that crystal ball.

Cons
I wish I could do reporting back further than 60 days but if you need longer reporting you can call support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Pete Poplawski

Every Company can benefit from this software

Used daily for 1-2 years
Reviewed 2017-08-08
Review Source: Capterra

I already included all this info in the review

Pros
This software is very easy to use and affordable. Custom reports can be easily set up and scheduled to email you on a schedule. I receive a weekly report of all website visitors which I send out to our inside and outside sales staff. Triggers can be set for certain webpages to alert you which companies land on your selected pages. It can be set to e-mail you immediately. This is helpful with new product launches. I receive e-mails every day based on the triggers I set. It's helpful after you make a physical sales call to see if the company goes to your website with further interest. We can see which construction companies are going to our site along with which products they are interested in. We then contact our local distributor in that area to be sure they are aware of the contractor. You can also search by company name to see if a specific company has looked at your website. It is extremely important so that we can see which of our webpages our competitors are looking at and which of our products they may be studying. These are just some of the ways we use this software. Yes, this has been a very positive review but be aware that I am an actual user and have not been compensated for this review. This is just some darn good software that I feel most companies can benefit by using.

Cons
There is no way to tell "who" at a specific company visited your site. It will only show the company name, address etc. Know that it will only show companies that land on your website and not homeowners or those who browse by cellphone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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VisitorTrack pricing

Pricing options
Subscription
Free trial
View Pricing Plans

Contact netFactor directly for detailed pricing.

VisitorTrack features

API
Automatic Notifications
Third Party Integration

A/B Testing (213 other apps)
Activity Dashboard (382 other apps)
Campaign Analysis (316 other apps)
Campaign Management (381 other apps)
Campaign Segmentation (218 other apps)
Content Management (289 other apps)
Customizable Branding (298 other apps)
Customizable Templates (306 other apps)
Data Import/Export (277 other apps)
Drag & Drop Interface (267 other apps)
Email Marketing Management (213 other apps)
Engagement Analytics (276 other apps)
Monitoring (260 other apps)
Multi-Channel Marketing (255 other apps)
Real Time Analytics (257 other apps)
Reporting & Statistics (380 other apps)
Social Media Integration (329 other apps)

Videos and tutorials

Additional information for VisitorTrack

Key features of VisitorTrack

  • Web sleuth technology
  • Trigger technology
  • Activity tracking
  • Automatic notifications
  • Contact database
  • Customizable reporting
  • Data synchronization
  • Email notifications
  • Lead generation
  • Opportunity management
  • Real-time data
  • Records management
  • Third party integrations
  • Visitor tracking
  • APIs
  • Business intelligence
  • Prospecting tools
  • Lead management
View All Features

Benefits

VisitorTrack integrates data from Bombora - the leader in B2B intent data. Research activities across thousands of business topics are collected from around the web. These are then matched against your site's business visitors to display those with the highest level of engagement for your products and services.

Web sleuth and trigger technology identifies optimal prospect opportunities out of thousands of website visitors, allowing users to follow up with people actively seeking their product.

VisitorTrack API integration helps provide users with intelligent data on the profiles of companies visiting target sites anonymously.

Company reports and customizable reports grant users actionable insight into the quality sales leads and marketing prospects.

Instant email alerts facilitate real-time sales and marketing actions.

VisitorTrack supports integration with marketing automation, CRM and database software systems including Zoho, Salesforce, Hubspot, and more.