VisitorTrack Features

VisitorTrack

Lead generation & visitor tracking software

4.54/5 (26 reviews)

VisitorTrack Feature Summary

  • Visitor tracking
  • Prospecting tools
  • Lead generation
  • Activity tracking
  • Third party integrations
  • Business intelligence
  • Opportunity management
  • Lead management
  • Customizable reporting
  • Web sleuth technology
  • Trigger technology
  • Records management
  • Contact database
  • Data synchronization
  • APIs
  • Automatic notifications
  • Email notifications
  • Real-time data

Marketing Feature Comparison

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A/B Testing (134 other apps)
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Activity Dashboard (193 other apps)
Campaign Analysis (176 other apps)
Campaign Management (155 other apps)
Content Management (152 other apps)
Customizable Branding (173 other apps)
Customizable Templates (175 other apps)
Data Import/Export (132 other apps)
Drag & Drop Interface (182 other apps)
Engagement Analytics (151 other apps)
Monitoring (164 other apps)
Multi-Channel Marketing (141 other apps)
Real Time Analytics (137 other apps)
Real Time Data (126 other apps)
Reporting & Statistics (184 other apps)
Social Media Integration (198 other apps)
Social Network Marketing (131 other apps)
Tagging (134 other apps)
Third Party Integration (187 other apps)

VisitorTrack Feature Reviews

25 reviewers had the following to say about VisitorTrack's features:

Kallol Paul

value for money

2017-08-08

prospecting

Pros

ease of use, rich content and analytics, good target pages set up, well defined user rights, useful third party integrations

Cons

none I can think of. company is small at this time. needs to be tested for heavy user base. emails are not unique

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Emilia Enakhena

Provides us my team with advanced level web analytics.

2018-08-20

We have used Visitortrack to primarily identify and qualify sales leads.Making it easy to do things like identify when a client company we previously cold emailed has visited our website ,while also following up on details of their visit.

Pros

We are able to easily follow up with vital sales statistics like how many web pages a web visitor has visited ,and if they look likely to make purchases based on their page visits.While also able to follow-up on their activity during previous occasions,when they visited our website.

Cons

Will like to see Visitortrack integrate with our Salesforce software or alternatively Visitortrack becoming a full blown Customer Relationship Management system itself.We will freely migrate to Visitortrack as a CRM.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
john saldi

an invaluable program that identifies every business looking for your services/products

2017-08-08

detailed overview of who's visiting our website - contact details of said companies - search engagement with our website

Pros

If you're running a Google AdWords or Bing PPC campaign - you'll be able to see the level of engagement these clicks had with your site.

Cons

If you lead a sales/marketing team and are lazy or have a team that isn't interested in viable/pre-qualified leads then this program isn't for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Viggy Hegde

VisitorTrack has been around for a while and I've been a customer since their early days!

2017-08-08

Pros

Their recent UI upgrade is much better than the earlier version 5.

Cons

Limited integration with external marketing automation platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Lucas Kirn

My company has been using VisitorTrack for a couple years and we are very happy with the service.

2017-08-03

Full visibility on website visitors and understand most and least popular pages on website.

Pros

Very simple to use, great value compared to competitor offerings, have had a few minor issues that were promptly addressed by customer service.

Cons

Wish there was more functionality with Google PPC campaigns and more integrations offered beyond Salesforce.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Betsy Landon

VisitorTrack is the ultimate tool for anonymous web visitor reporting

2017-10-10

Easily add new contacts/leads to Salesforce without import/export.

Pros

Simply push records to Contacts or Leads. No import/export.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kathleen Dougherty

In surveying my team of users, we all are quite pleased with the functionality and ease of use.

2017-08-07

It gives my company a better insight as to who is needing our services

Pros

My sales team like the analytics on the daily visitor dashboard, ie, how a website visitor found our website, what amount of time spent on each of our webpages, industry code, etc.

Cons

As with Millennials that jump from job to job, many companies are merging and blending which is not always updated in your data, ie, outdated website addresses and corporate street addresses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Brian Gallagher

Solid experience. Great information. Key part of our marketing efforts.

2017-08-08

Great marketing intelligence, backed by great customer support.

Pros

VisitorTrack is a key part of our marketing intelligence network. The customer support from the team at VisitorTrack is outstanding.

Cons

We would love to have more integration with our CRM.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael Marchesani

Our experience with VisitorTrack has been great. VisitorTrack serves as the backbone for BzDev.

2017-08-24

Actionable data. Timely reporting.

Pros

I get actionable data pushed to my inbox every morning, so reviewing our website activity from the day before is how I begin every day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kathy Yager

We are providing sales leads for two clients, providing weekly reports

2017-08-08

Pros

Pulling reports is fast and easy.

Cons

Hard to say, we don't use all of the options available. I'd like the timeframe for available leads to be longer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Tanya Miller, MBA

I use this program to determine who visited our website and when.

2018-07-10

Pros

Keeps track and gives you a monthly export report of potential leads who came to visit your website.

Cons

It does not tell you exactly who the person was that visited your site, just the organization name. So you basically are "hunting in the dark" to find the right person who came to your site. Also, when you download contacts' information, sometimes it is incorrect.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Eric Jurin

After 10 years as a user, this service is still valuable and has a positive ROI

2017-08-04

Pros

Location data, duration and company detail summarized within the alerts allows for immediate pursuit when prospecting.

Cons

I wish I could do reporting back further than 60 days but if you need longer reporting you can call support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marc Freebrey

Long term user of an international software business

2017-08-09

Pros

Excellent help from the team, the updated UX is a big step forward and the reporting format and construction is great

Cons

The IP lookup database accuracy seems to drop sharply when you exit the US.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Cara S.

Wonderful product, excellent support, dependable data for a critical piece of our puzzle.

2017-08-07

Since we are largely B2B and are a small company, doing this (and at a good price point) was critical for growth.

Pros

And he always wants suggestions for improving the UI, though I will say most 'suggestions' I make are things they already have and I couldn't find until he showed me.

Cons

We have therefore not utilized our Contact FARs hardly at all because it would be a complete shot in the dark. The real culprit here, however, is the company size and not VT, since we have to qualify each lead, so we are working on internal methods to figure out how to better use this data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Regina Todd

VisitorTrack has been a great addition to our lead acquisition program.

2017-10-09

This software helps us to locate people that are interested in printing and converting services that we can provide for them. It allows us to find new leads that may not have been obvious if they didn't contact us through our website forms.

Pros

Although we have only been using the software for a couple of months, we have already made several great connections that we otherwise would not have found.

Cons

Having access to the Geo-location, and the social media and website links is very helpful, even if the individual isn't specified.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt Johnson

It did what we needed for the duration of a project and didn't cost an arm and a leg.

2017-08-08

When our business model was in line with this tool it gave us additional leads for the sales team to pursue.

Pros

Its simplicity makes it hard to break and quick to set up. Integration to Salesforce for triggering leads based on selected criteria was painless.

Cons

Otherwise emails were triggered from every lead created with this tool and I had to personally monitor for non-US leads to manually copy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Hannah Siekerman

convenient, easy to use once you've figured out how to customize and tailor the reports properly

2017-08-08

Pros

asthetics, information provided on search results, save-able reports, report auto generation, some helpful contacts provided

Cons

reliability of contacts listed, absence of many visitors/companies who are not identified because of ISPs or privacy settings

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Rassey

Pinpoint offerings tend to beat multi-functional ones. This was a pleasant reminder of that.

2017-10-04

We can tell if there is interest from our target law firms for our services. It resolves some of the IP addresses that others can not.

Pros

Clean interface. Mostly intuitive.

Cons

Still that is a nit pick.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ky Kilbane

This is a great tool to help me target prospects, and know who's actually reading my emails.

2017-08-08

Leads

Pros

Immediate email notifications are a great plus as they let me know when someone has been enagaging with the brand.

Cons

I wish I knew who specifically from the organization was visiting rather than just the organization name.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Tanya Miller

We are extremely satisfied with the level of functionality and support provided by customer service.

2017-08-02

Pros

While there are numerous website tracking programs available in the market, we prefer VisitorTrack because it is easy to use, provides us with daily email alerts regarding prospective clients who may be interested in our services, and gauges visitors level of interest by summarizing what pages a visitor views on our website. The reports make it easier for our business development team to understand which leads have the most potential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Greg Barnes

Visitor track gives us timely insight to customer interactions with their website

2017-08-09

Pros

The visitor track software provides valuable information on which webpages our customers are spending time on . The two helps us proactively reach out to potential customers and secure a demonstration

Cons

We have very few complaints about the software we don't use all of the features that are offered us

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pete Poplawski

Every Company can benefit from this software

2017-08-08

I already included all this info in the review

Pros

Custom reports can be easily set up and scheduled to email you on a schedule.

Cons

There is no way to tell "who" at a specific company visited your site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
James DeNuncio

Easy to work with and has been very helpful in prospecting

2017-08-08

Pros

Easy to work with, deep in functionality.

Cons

I did have some basic questions and a couple of occasions was not able to reach anyone

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Preston Stewart

Great service and top notch customer support

2017-10-24

Pros

Provides great insight into a target audience.

Cons

While there may be a workaround, I wish as admin I could sign into other users accounts to help them troubleshoot items on their behalf.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Gary Cawley

Do not deal with this company

2017-04-13

I told him we would send a check and please cancel our service.

Pros

Nothing.

Cons

We never received correct contact information and if we did find a contact that were scared that we knew they were on their site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

0/10

Recommendations to others considering VisitorTrack

Horrible people to deal with even after three years paying for the service they treated us like criminals.

Source: Capterra
Helpful?   Yes   No

Response from netFactor


At netFactor we understand businesses have changing needs. We focus our efforts at creating the best possible product and experience for our customers. Unfortunately some customers will opt to disconnect their VisitorTrack service.

At signup, the customer is presented with, and agrees to a standard Terms of Service. This unambiguously details the process for cancellation. Sometimes we have trouble collecting past due balances from customers and former customers - not uncommon in business.

The company policy is to first attempt to resolve the matter through direct contact with the customer via multiple email and telephone call attempts. Unfortunately, this does not cure every delinquency. In the event the customer becomes unreachable, netFactor is placed in a position requiring a third-party agency to collect monies owed when all other options have been exhausted.

Read more