Key Features of Vitrue
- Content planning
- Integrated publishing
- Social media management
- Scheduling and targeting
- Social commerce
- Mobile optimization
- Content dissemination
- Competitor anaysis
- Actionable insights and data analysis
- Social listening tools
- Multi-platform engagement
- Customer-tailored marketing campaigns
- Monetization and ROI analysis
- Engagement metrics
- Content and engagement localization
- Facebook newsfeed Management
- Fan behavioral analysis
- Twitter management
Deeper social listening - Listen across paid, earned and owned media across social media channels, blogs, message boards, global review sites and video sites.
Accurate insights - Going beyond Boolean and keyword analysis, Oracle and Vitrue offer customer behavior insights to determine preferences, likes and dislikes, customer intent and customer service issues.
Vitrue Publisher: Allows you to schedule thousands of posts per month to Facebook and Twitter 24/7. Deliver location-based content and individual, segmented content. Moderate your content and set up automatic flagging and deletion of comments. Build coupons, polls, quizzes, videos and more.
Global capabilities: Oracle and Vitrue offer localized UI in 31 languages, advanced listening in 19 languages, along with global data sources for networks such as China’s Sina Weibo and Baidu; and Latin America’s Reclameaqui and Vostu.
Oracle integrations: Oracle Social Cloud integrates with Oracle's suite of CX products to offer a complete, unified customer experience across multiple platforms and channels, including marketing, sales, service and commerce.
Single Platform: Oracle Social Cloud combines Vitrue, Collective Intellect and Involver. along with Oracle’s enterprise Social Network solution and Social Data to offer a unified solution for listening, publishing, engagement, analytics and content creation.