WordStream Advisor Pricing, Features, Reviews & Comparison of Alternatives

WordStream Advisor

Online Advertising Software for SMBs

4.52/5 (304 reviews)

WordStream Advisor overview

What is WordStream Advisor?

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management.

WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute Work Week, make the suggested changes, and get on with running your business.

WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you.

In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.
www.wordstream.com

Pricing

Starting from
$229/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
WordStream Advisor screenshot: The 20-Minute Work Week How Blue Conic Succeeds at PPC with WordStreamWordStream Advisor screenshot: Performance DashboardWordStream Advisor screenshotWordStream Advisor screenshotWordStream Advisor screenshot: Call TrackingWordStream Advisor screenshot: ReportingWordStream Advisor (GetApp)

WordStream Advisor user reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.3
  4.5
  4.6
Subash Bidare

Perfect For Managing PPC Campaigns at Scale

Used daily for 6-12 months
Reviewed 2018-04-28
Review Source: Capterra

One stop shop for managing PPC to save time & make more money.

Pros
Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons
It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ellen Welker

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Used daily for 1-2 years
Reviewed 2017-10-20
Review Source: Capterra

Pros
I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons
I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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sowmya udayashankar

Wordstream mostly for SMB Businesses

Used daily for 1-2 years
Reviewed 2020-11-19
Review Source: Capterra

It's an easy tool to use and, a 30-minute workweek is a highlight.

Pros
If you are into SMB business and have less experience in digital advertising, then this is the must tool you should be using. It is helpful when it comes to paid advertising efforts, especially with Google Ads. You can easily do a 30 minute work week where you can optimize your campaigns, Ads, Budget, placements, audiences, etc.

Cons
It is only for the SMB businesses. (If your paid expenses are below $10,000 then you cannot use it).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Warning to Ad Agencies Using this Product

Used daily for 1-2 years
Reviewed 2019-08-27
Review Source: Capterra

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Pros
Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Cons
Most of the recommendations do little to actually help the account. They spread out basic advice that is

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Francisco Manuel Maya Molina

I really like the monthly resume

Used weekly for 2+ years
Reviewed 2020-10-13
Review Source: Capterra

We use it for more than 4 years. We quit after find they fail to help or advice us over an issue with concordance types and negative words. Google do great damage to us and Wordstream did not advice on time. We pay a fortune on non useful keywords. Later we need to find the problems and the solutions. But not via Wordstream...

Pros
In one page, they analyze the most important issues within our PPC campaign. That is more than any other tool outside.

Cons
The recommendations are a bit general, sometimes seems to be suggested not by a person but only by algorithm.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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WordStream Advisor pricing

Starting from
$229/month
Pricing options
Subscription
Free trial
View Pricing Plans

Starting at $229/ month.

WordStream Advisor features

API
Automatic Notifications
Campaign Analysis
Campaign Management
Reporting & Statistics

A/B Testing (220 other apps)
Activity Dashboard (414 other apps)
Campaign Segmentation (225 other apps)
Content Management (308 other apps)
Customizable Branding (314 other apps)
Customizable Templates (325 other apps)
Data Import/Export (287 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (292 other apps)
Monitoring (262 other apps)
Multi-Channel Marketing (261 other apps)
Real Time Analytics (267 other apps)
Social Media Integration (339 other apps)
Template Management (220 other apps)
Third Party Integration (396 other apps)

Videos and tutorials

Additional information for WordStream Advisor

Key features of WordStream Advisor

  • Call Tracking
  • PPC Landing Pages and Leads
  • 20-Minute Work Week Alerts
  • Reporting
  • Facebook Advertising
  • Performance Dashboard
View All Features

Benefits

WordStream does the difficult work of PPC optimization so you don’t have to.

Having analyzed over $9B of AdWords spending – more than any company except Google – our data-driven, automated recommendations reduce the time and money you'll spend and increase the results you'll see.

Millions of advertisers trust Wordstream to help them grow their businesses with digital advertising.