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WordStream Advisor vs Hootsuite Comparison

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Overview

Wordstream manages Adwords, Bing, and Facebook in one easy-to-use platform, helping advertisers optimize their spend in just 20 minutes a week.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

207

77

10

3

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

5

4

3

2

1

1,364

990

280

43

26

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I think the best is the integration with Google AdRank. Helps improve the quality score for Google and even Bing.
Wordsteam is very easy to use and if you ever run into any issues, the support team is always there to help and is very friendly and easy to work with. The value for the money is really great.
I love the ad editor and the helpful hints it gives you, it helps you build a good ad, the result is great too for quality score. The reporting is also very helpful especially for keywords.

Pros

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.
It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.
I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

Cons

Warning to Ad Agencies that use the "Free Grader" provided by wordstream. They will use this tool to call and steal your Clients.
I found myself frustrated with the interface when I tried Wordstream.
So far it's difficult to fault, I would say the fact that you cant track youtube video ads through the platform.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.
I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.
It may be user error, but it has proved an inconvenience at times.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features49
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Bid Management
  • Brand Management
  • Brand Tracking
  • Budget Control
  • Budget Management
  • Calendar Management
  • Calendar/Reminder System
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Channel Analytics
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Image Editing
  • Image Library
  • Impact Measurement
  • Keyword Filtering
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Segmentation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Performance Metrics
  • Pipeline Management
  • Portfolio Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Resource Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • Scheduled / Automated Reports
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • URL Builder
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Work Order Management
  • Workflow Management
  • Total features134
  • @mentions
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Bid Management
  • Brand Management
  • Brand Tracking
  • Budget Control
  • Budget Management
  • Calendar Management
  • Calendar/Reminder System
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Channel Analytics
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Image Editing
  • Image Library
  • Impact Measurement
  • Keyword Filtering
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Segmentation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Performance Metrics
  • Pipeline Management
  • Portfolio Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Resource Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • Scheduled / Automated Reports
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • URL Builder
  • User Management
  • User Profiles
  • Video Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Work Order Management
  • Workflow Management

Integrations

  • Total integrations2
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations158
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier