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WordStream Advisor vs Opteo Comparison

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Overview

Wordstream manages Adwords, Bing, and Facebook in one easy-to-use platform, helping advertisers optimize their spend in just 20 minutes a week.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$229/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$97/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

205

76

10

3

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

5

4

3

2

1

97

11

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I was greeted with a mailed welcome card and gift card to Starbucks, then, was setup with a specialist who began teaching me all there is to know about AdWords and how to succeed in that sphere.
The platform itself is very very good, and the team that supports your use of the software and overall advertising goals is really best in class.
I think the best is the integration with Google AdRank. Helps improve the quality score for Google and even Bing.

Pros

Super nice userinterface, especially the "create new ads" and "Bulk upload" features, real sense of accomplishment, very useful and recommandation, around 50 different types of recommandations.
This software is very user-friendly. It is also fantastic at telling you what to improve in your campaign and helps find mistakes in your campaign.
Overall it's awesome, I've used much more expensive competitors like Wordstream and Opteo is more fun, easier to use and gives as good or better suggestions for a fraction of the cost.

Cons

You can't use negative keyword lists that are in your account to mass push bad keywords throughout multiple campaigns.
The price is a little high and I was disappointed that they require you to pay for a whole year even when you only plan to advertise for 6 months out of the year. We are a seasonal business.).
They were inept and blamed any issues on the customer.

Cons

Suggestions occur for a variety of topics such as exact match keyword suggestions, negative keywords, bid adjustments, pausing poorly performing ads, placement exclusions and many more.
The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.
Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features25
  • API
  • Advertising Management
  • Alerts / Escalation
  • Automatic Notifications
  • Bid Management
  • Budget Control
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Click Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Landing Pages
  • Customizable Reporting
  • Keyword Tracking
  • Landing Page Templates
  • Lead Capture
  • Monitoring
  • Performance Reports
  • Real Time Monitoring
  • Reporting & Statistics
  • Scheduled Reporting
  • User Management
  • Workflow Management
  • Total features5
  • API
  • Advertising Management
  • Alerts / Escalation
  • Automatic Notifications
  • Bid Management
  • Budget Control
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Click Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Landing Pages
  • Customizable Reporting
  • Keyword Tracking
  • Landing Page Templates
  • Lead Capture
  • Monitoring
  • Performance Reports
  • Real Time Monitoring
  • Reporting & Statistics
  • Scheduled Reporting
  • User Management
  • Workflow Management

Integrations

  • Total integrations2
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations2
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

WordStream Advisor vs. Opteo

See how WordStream Advisor and Opteo stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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