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WordStream Advisor vs Semrush Comparison

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Overview

Wordstream manages Adwords, Bing, and Facebook in one easy-to-use platform, helping advertisers optimize their spend in just 20 minutes a week.

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

119.95

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

207

77

10

3

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

5

4

3

2

1

987

386

38

3

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

I think the best is the integration with Google AdRank. Helps improve the quality score for Google and even Bing.

Ryan J.

Wordsteam is very easy to use and if you ever run into any issues, the support team is always there to help and is very friendly and easy to work with. The value for the money is really great.

KM

Kyle M.

I love the ad editor and the helpful hints it gives you, it helps you build a good ad, the result is great too for quality score. The reporting is also very helpful especially for keywords.

SS

Steve S.

Pros

They constantly improve the product and come up with amazing new features. SEMrush has become an important tool for marketing initiatives.

PK

Piril K.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

AR

Anonymous Reviewer

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

SS

Stephanie S.

Cons

Warning to Ad Agencies that use the "Free Grader" provided by wordstream. They will use this tool to call and steal your Clients.

AR

Anonymous Reviewer

I found myself frustrated with the interface when I tried Wordstream.

Brent R.

So far it's difficult to fault, I would say the fact that you cant track youtube video ads through the platform.

Rv

Ryno v.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

MV

Michael V.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

MV

Michael V.

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

BD

Brennan D.

  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review7 days ago

Key features

  • Total features39
  • AB Testing
  • API
  • Account Alerts
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Bid Management
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Budget Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Charting
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Segmentation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Portfolio Management
  • Post Scheduling
  • Prioritization
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Builder
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Workflow Management
  • Total features94
  • AB Testing
  • API
  • Account Alerts
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Bid Management
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Budget Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Charting
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Segmentation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Portfolio Management
  • Post Scheduling
  • Prioritization
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Builder
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Workflow Management

Integrations

  • Total integrations2
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations30
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier