WordStream Advisor Features List

WordStream Advisor Reviews

WordStream Advisor

Online Advertising Software for SMBs

4.64/5 (225 reviews)
284,950

WordStream Advisor Feature Summary

  • Call Tracking
  • PPC Landing Pages and Leads
  • 20-Minute Work Week Alerts
  • Reporting
  • Facebook Advertising
  • Performance Dashboard

Marketing Feature Comparison

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Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (165 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (130 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (126 other apps)
Third Party Integration (162 other apps)

Competitor Feature Comparison

Mobile apps

iOS App


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Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

WordStream Advisor Feature Reviews

25 reviewers had the following to say about WordStream Advisor's features:

Jason Rogers

More than pays for itself in very, very short amount of time.

2018-02-23

Plus it's WAY easier than the Google AdWords interface ... although you have to admit, their new UI is kinda cool ;)

Pros

Of course, the "20 minute work week", but I also love how easy it is to manage Google, Bing and Facebook ads from one platform.

Cons

I wish there were an integration of some sort with WordPress; either a plugin or GTM feature which would allow further collection of visitor data, form submissions and return visitors.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Samuel Santeliz

My experience with the software and the premier consulting has helped to make the most of our spend,

2018-01-18

Educating with up to date strategy to improve my campaigns. Time to do another task, and research.

Pros

So far I really like the easy user interface, the different and detailed reports with insights and statistics. In addition to the premier consulting.

Cons

After trying to set up the landing page tool, I found that is very limited, and there is not much support for that specific tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Christophe Maire

Wordstream allowed for a swift transition from and Agency managed account to internal management

2017-06-27

Easy management of multiple account with easy reporting are key for fast adjustment.

Pros

It is easy to manage Google and Bing account and carry over Google changes to Bing. The dashboard allows for a quick overview of the multiple account performances.

Cons

While it make it easier to create ads, it seems behind the curve in predictive ads, automated A/B. It still a challenge to create multiple ads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kelly Hovey

We're a small agency, and Wordstream has helped us save time and money.

2017-08-02

I like how it brings things that should be reviewed to the front, and makes it easy to review and make suggested edits to your campaigns.

Pros

Managing Search ads are very easy to use through the dashboard, as well.

Cons

The integration with social media isn't as smooth as I'd hoped.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jay Guagliardo

Excellent Product! Outstanding Consultant!

2018-01-26

I have been given a comprehensive education in PPC and AdWords.

Pros

I wear many hats in our organization and this this tool has been incredibly helpful in helping me optimize my campaigns and gain a better understanding of Adwords.

Cons

I wish the software could integrate with LinkedIn as it does with other social media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vegard Strønen

Great tool for managing multiple AdWords search-accounts

2017-05-30

Easy access to important metrics about all levels of our search campaigns.

Pros

It also brings forward the metrics the matter the most for our search campaigns, like impression share, actual search queries and quality score.

Cons

Also there is no top level user management, so you have to manage each user on account level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Spence Hackney

No complaints!

2017-12-08

We've saved time on our account management, but the biggest bonus is created performance on our client's accounts.

Pros

My team has been using this for a few months and I've not heard any complaints.

Cons

It seems expensive for what it is and the social integrations seem week enough that the team isn't using them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard Ham

Verified Reviewer

A fantastic tool to get the most out of search ads.

2017-12-06

Pros

The 20 minute work weeks are an excellent way to ensure every account you are working with gets a tune up each week, no matter how big or small.

Cons

If it could add analytics integration, it might become the perfect search account tool but for now, it relies on import the conversion data from analytics into AdWords with is slightly less accurate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Subash Bidare

Perfect For Managing PPC Campaigns at Scale

2018-04-28

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns.

Cons

Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Wordstream allows us to navigate complex PPC layouts quickly

2017-11-20

From simple Facebook promotions to complex A/B testing Google AdWords campaigns, it's easy with Wordstream.

Pros

Setting up complex campaigns such as A/B testing, geotargeting and different landing pages is easy with Wordstream.

Cons

Most marketers stick to Google and Facebook so most other platforms are generally a waste of time so this isn't a huge issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mats Moy

Great Experience So Far

2017-04-06

I've had the great pleasure of using Wordstream for the past 3 months and its an amazing tool that I definitely recommend to anyone doing PPC campaigns.

Pros

Ease of use and customizable reports to show your clients.

Cons

Not being able to copy and paste campaigns directly in wordstream.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering WordStream Advisor

Add this feature.

Source: Capterra
Helpful?   Yes   No
Read more
Alexandra Ingram

Great for quick and easy optimisation

2017-08-21

Budget tracking and management Combined spend and performance data for Bing and AdWords from one platform

Pros

Actionable optimisation recommendations Easy to navigate UI Combines Bing Ads, Google AdWords and Facebook advertising all-in-one Great for quick checkups on performance and budget tracking Report templates are very useful

Cons

Yet to incorporate shared library Doesn't support bidding strategies More suited to small to medium sized agencies or SMEs, more of a lightweight bid management tool

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark Bell

Great online advertising tool, specially for SEM & Social Media Campaigns

2018-02-28

Less work in advertising campaigns, tips and tricks are already integrated into the tool.

Pros

The Tool makes online advertising easy, you can create and manage ad campaigns on search engines and social networks really quickly.

Cons

It feels iffy at times to invest so much of an advertising budget with the tool and not do it directly, but at the end of the day it is worthwhile. You can also hire one of the experts at wordstream do the heavy lifting for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Newspapers company, 501-1000 employees)

Agency software for streamlining client campaigns

2018-04-23

Pros

Saves time and money juggling several different campaigns on social and search for different clients, gives you good looking reporting for them

Cons

Relatively expensive with some bugs, but both it and adwords are constantly improved and the customer service is good

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Ashley Hite

Makes Google AdWords Easier

2017-08-01

Pros

The 20 minute work week and other analytical tools make it simple to effectively monitor your campaigns and make improvements where needed.

Cons

At times, the interface is not intuitive, and it takes a lot of clicks to get where I want to go.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Mike Davidson

Converted Skeptic

2017-07-03

It lets me focus on the more interesting parts of campaign management and not worry that small stuff will fall through the cracks.

Pros

Highlights many opportunities to improve and creates a simple workflow to help me improve campaigns over time.

Cons

Completing the 20 minute work week gives me the impression that I've done all that needs to be done with regards to my campaign, when really, there's a lot more than can be done to optimize the campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Evanna Payen

WordStream allows us to bring all our PPC together under one platform.

2017-07-19

We're able to save time by utilizing the 20-minute work week which also saves us money.

Pros

The 20-minute work week provides suggestions for new keywords and negatives to optimize each campaign. Normally, this would take much longer than 20 minutes so we're happy that WordStream has taken so much of the heavy lifting off our shoulders.

Cons

I wish this software would expand the social networks portion.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dennis Sievers

Easy to use software to streamline the search ads efforts

2017-11-14

A more pro-active workflow for smaller clients without blowing up the budget for managing them.

Pros

It's real easy to add negatives from the Query Stream to multiple ad groups at once.

Cons

The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lisa Johnson

The 20 Minute Work Week is by far the greatest thing for people in charge of PPC ever!

2017-11-17

Ease of use, gives me more time to work on other aspects of my job and digital marketing. It is also a nice way to get the benefits of Google Adwords without using the software.

Pros

The ease of use, and the real time posting of changes.

Cons

We have an awesome trainer and it would be nice to have a trainer work with us from the beginning of campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ted Seago

Great product needs some more tools to make it worth the money

2017-09-05

Helped my Adwords management

Pros

Very intuitive product, makes a lot of sense and can save time. Great customer service and sales team to walk through any questions or concerns.

Cons

This product at the time did not have any tools for social media and was only geared for Google Adwords that didn't help me and the time saved on Google Adwords was good but not enough to justify the very high price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Fendley

I love some of the functions (like the 20 min work week) but the product is expensive

2017-07-20

Improved weekly efficiency supporting PPC activities for multiple clients.

Pros

20 Min Work Week and some of the Additional tools to optimize the efficiency of managing multiple customer accounts.

Cons

Reporting is missing data from Display Networks (so it's only a partial picture) and the product is costly to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Casseday

Great way to ensure PPC campaign success!

2018-01-17

Improved my team's PPC management efficiency and that is crucial to our overall profitability.

Pros

The various features, such as the 20 minute work week, make campaign management a breeze and my team uses this data to dig into more granular campaign details each week.

Cons

It is not cheap, but if you use the software often and have enough media spend under management, the cost is more easily justified.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kenny Soto

The tool saves my team time to focus on strategy and makes campaign execution easy.

2017-06-24

Helps me understand my campaigns. Shows me optimization opportunities.

Pros

Wordstream's intuitive user interface and simple workflow tools not only maximize my time for my campaigns but, it helps me train my team in PPC strategy and management.

Cons

The only issue I have is that when I want to post my campaign edits to my AdWords account if there are any issues it doesn't take me to the appropriate menus to find them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Emily Wheeler

Our contact at WordStream is friendly, flexible and knowledgable - a great resource when learning!

2017-11-15

Less time spent on PPC, great consulting that helps me make important decisions about how the campaigns are run, and overall increased understanding of PPC.

Pros

I love that it syncs with AdWords, allowing me to quickly diagnose and implement changes to all my campaigns.

Cons

Usually I review carefully before adding them to a campaign. Similarly, the negative keyword tool sometimes suggests keywords that don't work with my content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mackenzie Clayton

Wordstream is a great tool for PPC and paid media campaign managers.

2017-11-23

Pros

Additionally, the insights that Wordstream pulls out of your campaign data and presents via the "20 Minute Work Week" can be super useful and time-saving.

Cons

For an experienced PPC campaign manager this might be obvious, but to someone new to PPC they might go ahead with all of Wordstream's advice.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more