WordStream Advisor Features

WordStream Advisor

Online Advertising Software for SMBs

4.52/5 (307 reviews)

Competitor Feature Comparison

AB Testing
API
Account Alerts
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Bid Management
Budget Control
Budget Management
Call Recording
Call Reporting
Call Tracking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Analytics
Channel Management
Click Tracking
Client Management
Client Portal
Collaboration Tools
Competitive Analysis
Conversion Rate Optimization
Conversion Tracking
Customizable Branding
Customizable Reports
Customizable Templates
Customization
Event Triggered Actions
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Segmentation
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Pipeline Management
Portfolio Management
Reporting & Statistics
Resource Management
SEO Management
Scheduled / Automated Reports
Task Management
URL Builder
User Management
Work Order Management
Workflow Management
Learn moreCompare App
AB Testing
API
Account Alerts
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Bid Management
Budget Control
Budget Management
Call Recording
Call Reporting
Call Tracking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Analytics
Channel Management
Click Tracking
Client Management
Client Portal
Collaboration Tools
Competitive Analysis
Conversion Rate Optimization
Conversion Tracking
Customizable Branding
Customizable Reports
Customizable Templates
Customization
Event Triggered Actions
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Segmentation
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Pipeline Management
Portfolio Management
Reporting & Statistics
Resource Management
SEO Management
Scheduled / Automated Reports
Task Management
URL Builder
User Management
Work Order Management
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Account Alerts
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Bid Management
Budget Control
Budget Management
Call Recording
Call Reporting
Call Tracking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Channel Analytics
Channel Management
Click Tracking
Client Management
Client Portal
Collaboration Tools
Competitive Analysis
Conversion Rate Optimization
Conversion Tracking
Customizable Branding
Customizable Reports
Customizable Templates
Customization
Event Triggered Actions
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Segmentation
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Pipeline Management
Portfolio Management
Reporting & Statistics
Resource Management
SEO Management
Scheduled / Automated Reports
Task Management
URL Builder
User Management
Work Order Management
Workflow Management
Learn moreCompare App

Mobile apps

iOS App


0 reviews

WordStream Advisor Feature Reviews

25 reviewers had the following to say about WordStream Advisor's features:

Vegard S.

Great tool for managing multiple AdWords search-accounts

2017-05-30

Saves a lot of time. Easy access to important metrics about all levels of our search campaigns.

Pros

It also brings forward the metrics the matter the most for our search campaigns, like impression share, actual search queries and quality score.

Cons

Also there is no top level user management, so you have to manage each user on account level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kate G.

Essentail software for my independent digital marketing consultancy

2018-08-21

Wordstream makes the management and reporting of my client's Google, Bing, and Facebook ads campaigns much easier.

Pros

It's not telling you anything you couldn't already do in Adwords pretty easily but the interface, process, and routine of the tool ensures that I never skip over the weekly basics needed for management of a paid search campaign.

Cons

There are some inconsistencies with the reporting when you create a certain FB or Google campaign type in FB or Google (rather than creating them IN Wordstream) - which can be frustrating because there isn't any warning on the WS end that the data might be inconsistent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Craig L.

Wordstream Review

2018-08-28

Helps from an organization and reporting perspective.

Pros

Simple to use interface with analysis of the ad campaigns base on data metrics. Also is great from an organizational perspective to help ensure all clients are being worked on regularly with alerts and last day worked on the campaign field which is in the main dashboard for all clients.

Cons

Can only do about 80% of the tasks that can be done in the Google and Bing Interfaces. Thus part of ongoing work has to be done directly in the main interface.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexandra I.

Great for quick and easy optimisation

2017-08-21

Budget tracking and management Combined spend and performance data for Bing and AdWords from one platform

Pros

Actionable optimisation recommendations Easy to navigate UI Combines Bing Ads, Google AdWords and Facebook advertising all-in-one Great for quick checkups on performance and budget tracking Report templates are very useful

Cons

Yet to incorporate shared library Doesn't support bidding strategies More suited to small to medium sized agencies or SMEs, more of a lightweight bid management tool

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jose W.

Small Business Ad Advisor

2019-03-15

WordStream Advisor allows a small business to develop competitive ad campaigns and maintain them without investing in a third party to manage.

Pros

The best feature is the 20-minute work week which suggests ways to improve ads and reduce costs.

Cons

Social ads every once in a while have a hiccup due to changes in the social media platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Christophe M.

Wordstream allowed for a swift transition from and Agency managed account to internal management

2017-06-27

Easy management of multiple account with easy reporting are key for fast adjustment.

Pros

The dashboard allows for a quick overview of the multiple account performances. The 20mn work week is pretty accurate for focus on few key items to improve our ads.

Cons

The least favorite is the social piece.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard H.

Verified Reviewer

A fantastic tool to get the most out of search ads.

2017-12-06

Pros

The 20 minute work weeks are an excellent way to ensure every account you are working with gets a tune up each week, no matter how big or small.

Cons

If it could add analytics integration, it might become the perfect search account tool but for now, it relies on import the conversion data from analytics into AdWords with is slightly less accurate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Spence H.

No complaints!

2017-12-08

We've saved time on our account management, but the biggest bonus is created performance on our client's accounts.

Pros

It seems to have been easy to learn and they got up to speed quickly.

Cons

It seems expensive for what it is and the social integrations seem week enough that the team isn't using them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Samuel S.

My experience with the software and the premier consulting has helped to make the most of our spend,

2018-01-18

Educating with up to date strategy to improve my campaigns. Time to do another task, and research.

Pros

So far I really like the easy user interface, the different and detailed reports with insights and statistics. In addition to the premier consulting.

Cons

After trying to set up the landing page tool, I found that is very limited, and there is not much support for that specific tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike D.

Converted Skeptic

2017-07-03

It lets me focus on the more interesting parts of campaign management and not worry that small stuff will fall through the cracks.

Pros

Highlights many opportunities to improve and creates a simple workflow to help me improve campaigns over time.

Cons

Completing the 20 minute work week gives me the impression that I've done all that needs to be done with regards to my campaign, when really, there's a lot more than can be done to optimize the campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mats M.

Great Experience So Far

2017-04-06

I've had the great pleasure of using Wordstream for the past 3 months and its an amazing tool that I definitely recommend to anyone doing PPC campaigns.

Pros

Ease of use and customizable reports to show your clients.

Cons

Not being able to copy and paste campaigns directly in wordstream.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering WordStream Advisor

Add this feature.

Source: Capterra
Helpful?   Yes   No
Read more
Julia D.

A must have for google advertising

2020-03-31

The reporting functionality offers all the important data and metrics for the user to make an informed decision on how to improve the ads.

Pros

It simplifies GoogleAds, is great for finding the best keywords and offers analytics insightful to optimize ads.

Cons

Also sometimes the account dashboards take a bit of a time to load.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Randy J L.

Easy As Management

2018-09-19

We've been an AdWords partner for years and as out client base grew we needed a tool to streamline our process and give us analytically good choices.

Pros

The ability to see high performance ads and duplicate for variant ad

Cons

I wish there was a Zapier or connection to Google Studio for our dashboard reporting.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Amber C.

Quick & Easy PPC Management

2018-06-19

Streamlines PPC management weekly tasks, gives lots of PPC optimization ideas (though you have to filter out a variety of irrelevant ideas), alerts your budget progress via email

Pros

Wordstream also monitors for budget changes and alerts you via email if you're not reaching your target budget.

Cons

Would also love to incorporate our CRM into the reporting (Hubspot / Salesforce) as our actual lead numbers and conversion numbers are often different so I have to manually adjust CPA / conversion rates to be the actual numbers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris C.

Great way to ensure PPC campaign success!

2018-01-17

Improved my team's PPC management efficiency and that is crucial to our overall profitability.

Pros

The various features, such as the 20 minute work week, make campaign management a breeze and my team uses this data to dig into more granular campaign details each week.

Cons

It is not cheap, but if you use the software often and have enough media spend under management, the cost is more easily justified.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashley P.

I wish I would have started using WordStream years ago!

2018-11-11

Managing all our campaigns and making improvements easily.

Pros

Recommends weekly changes to all active campaigns to increase performance. Stellar customer support and onboarding.

Cons

Consulting not included in monthly price. Six month start up contract required.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash B.

Perfect For Managing PPC Campaigns at Scale

2018-04-28

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns.

Cons

Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike P.

Nice But Expensive PPC Software

2018-06-30

Pros

Pros: Easy to use, All of the integrations that you need to run several PPC marketing campaigns, Beautiful easy to read reports that can be shared with clients, Amazing interface,

Cons

Cons: Expensive, although I love the ease of use and look of this software I just can't see spending almost 10% of a campaign budget on this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Newspapers company, 501-1000 employees)

Agency software for streamlining client campaigns

2018-04-23

Pros

Saves time and money juggling several different campaigns on social and search for different clients, gives you good looking reporting for them

Cons

Relatively expensive with some bugs, but both it and adwords are constantly improved and the customer service is good

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Expensive but worth it

2018-01-10

Save time, become more effective AND efficient in my PPC management, and demonstrate wins to clients.

Pros

Streamlines my AdWords management, saves me time, and automates the easy wins.

Cons

And some of the more 'creative' recommendations start to become time-wasters rather than time-savers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kelly H.

We're a small agency, and Wordstream has helped us save time and money.

2017-08-02

I like how it brings things that should be reviewed to the front, and makes it easy to review and make suggested edits to your campaigns.

Pros

Managing Search ads are very easy to use through the dashboard, as well.

Cons

The integration with social media isn't as smooth as I'd hoped.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca C.

Excellent tool for managing Adwords accounts

2020-02-06

And the reporting is very valuable - particularly to hone in on quality scoring.

Pros

It makes the management of multiple adwords accounts very methodical.

Cons

The nitty gritty of the actual buy is also a little easier in Adwords.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashley H.

Makes Google AdWords Easier

2017-08-01

Pros

The best part about this software is the ease of analyzing performance once your campaign(s) have been live for a while.

Cons

At times, the interface is not intuitive, and it takes a lot of clicks to get where I want to go.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jason R.

More than pays for itself in very, very short amount of time.

2018-02-23

Plus it's WAY easier than the Google AdWords interface ... although you have to admit, their new UI is kinda cool ;)

Pros

Of course, the "20 minute work week", but I also love how easy it is to manage Google, Bing and Facebook ads from one platform.

Cons

I wish there were an integration of some sort with WordPress; either a plugin or GTM feature which would allow further collection of visitor data, form submissions and return visitors.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tshepho J.

The best Optimization Software for Adwords and Facebook campaigns.

2019-07-16

The format reporting is professional i just download the PDF and send to client without creating my own format from scratch.

Pros

Word stream is easy to use, is like a tool that simplified the complexity of Adwords and Facebook int a one powerhouse simple performance driven tool.

Cons

I believe they can add more metrics to their reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more