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Zoho Campaigns vs ConvertKit Comparison

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Overview

Category Leaders

Zoho Campaigns is an email marketing software for small to large businesses to automate the entire marketing process

ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

3

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

192

5

4

3

2

1

75

82

23

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.7

151

5

4

3

2

1

115

26

7

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies.

AR

Anonymous Reviewer

But where this app really stood out for me was their support team. Wow, I impressed by how much hand-holding their technician did for me to get my first campaign email out.

MC

Marc C.

The quality for what it was is great too. Very Very inexpensive for the amount of emails you are able to send.

KF

Kirsten F.

Pros

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

AR

Anonymous Reviewer

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

MG

Michelle G.

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.
AvatarImg

Amber Rose M.

Cons

The bad thing is that it is still considered by many servers as spam, which means that those who subscribe to my mail do not receive or delay in seeing my emails because they fall into spam.

JE

Jose Efrain P.

Clunky, slow and an overall terrible user experience. From a distance, it looks shiny with a ton of functionality.

JE

JJ E.

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.
AvatarImg

Alex F.

Cons

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

AF

Amy F.

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

AR

Anonymous Reviewer

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

AF

Amy F.

  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features81
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Batch Processing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • For Small Businesses
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features32
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Batch Processing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • For Small Businesses
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations64
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations102
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Zoho Campaigns logo

Zoho Campaigns

So many mixed feelings...

Reviewed 4 years ago

Overall, we had to switch back to Convertkit because even though Campaigns had all the FEATURES, it just wasn't intuitive enough for my team to actually WANT to use it. I'll be giving it another shot this month and hopefully I have the patience to see it through!

Pros

I love the integration with the full Zoho suite. In my opinion, nothing competes with Zoho with how unified everything is. I can tie in my CRM, accounting, live chat and more into the same platform. That's a big win.

Cons

It's not intuitive at all and I had problems with the API.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ConvertKit logo

ConvertKit

One of the Popular Ones

Reviewed a month ago
Pros

I could capture email addresses, create campaigns.

Cons

If I didn't have someone helping me with the set up, rules and automations it would've taken me forever to do it myself.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ConvertKit logo

ConvertKit

A feature-rich platform to manage your email marketing

Reviewed a year ago

The ability to use tags and segments is very helpful to me in delivering customized value-driven campaigns to my subscribers.

Pros

- Ability to tag/segment subscribers - Ability to use multiple footers/signatures using email templates - Ability to schedule - A/B testing

Cons

- Interface and terminologies (broadcast vs campaign) took getting used to - Could benefit from a wider selection of templates

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ConvertKit logo

ConvertKit

Powerful email service

Reviewed 4 years ago

There are so many options on here at a fairly nice price

Pros

So many great features are offered , making it so easy to work on multiple email campaigns and even make them look fabulous.

Cons

It is pretty pricey which can be a big turn off. Other than that, I have no other cons for this service.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit logo

ConvertKit

The Two Clients I Use It On Love It

Reviewed 2 years ago

It took a bit to learn the software, but once I got the hang of it, I've been using it flawlessly for 2 different clients.

Pros

It's really easy to create email campaigns and to use tags to create workflows for automation. For one client, their whole membership site is ran by convertkit integration.

Cons

I don't love that I have to setup a form to connect a site's form to it. This is a common thing with email campaign solutions, so I won't fault them for it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit logo

ConvertKit

Helping creators grow their email audience? Convertkit is a solid platform.

Reviewed 10 months ago

Overall this is an easy to use, modern email marketing tool that covers all the basics. Great for beginners who want to get going fast. Also suitable for more advanced marketers. I enjoy using this. The interface is modern and easy to use. Unnecessary settings or steps are removed, making this a tool that doesn't require much time to get something created. Good documentation as well, so the beginner can get started knowing the support and education is just a few clicks away.

Pros

I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating.

Cons

Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit logo

ConvertKit

is the easiest to use mailing software

Reviewed 4 years ago
Pros

after using different software I got to convertkit and solve all my problems, its interface and the ease to create different campaigns has been fabulous, its integration with shopify is native, that made my job really easy

Cons

I would like you to have an assistant for the creation of snippets for the post editor, although that is not limiting to use HTML code in the editor

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ConvertKit logo

ConvertKit

This is perfect if you want to automate a campaign for your subscribers.

Reviewed 4 years ago
Pros

The logic behind creating the drip email campaigns for subscribers is simply amazing. No matter if your subscribers sign up today or some other day, they are going to receive all the emails right in their inbox.

Cons

Apart from email automation, I found this online software a bit hard to use. I requested for support by haven't got the reply so I did it myself somehow.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit logo

ConvertKit

Great features at a great price

Reviewed 4 years ago

Convertkit compiles all my email addresses for various interests. I don't know how I'd do this without an email service provider software. It helps me organize my email lists so I don't email out information to the wrong people/list.

Pros

Pricing is key with email service providers. I like how convertkit charges based on the number of subscribers you have. Also, they have the ability to get very granular and automated with your marketing campaigns using tags, forms, sequences, and automation.

Cons

Most email service provider software takes a while to learn. Learning how use convertkit took me longer than I'd like to admit, and I'm still learning how I can use it for my needs. They have training and there are consultants available, I just wish it would be a little easier to learn.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ConvertKit logo

ConvertKit

Straightforward Email Automations and Sequences

Reviewed a year ago

I am currently trying ConvertKit to see if I want to purchase it for my business. As of this moment, I like it and plan on purchasing it. You have to put in a lot of time upfront creating your email content, but once that's done, ConvertKit runs automatically. I like that a lot!

Pros

ConvertKit has a straightforward and easy-to-use interface for setting up email campaigns. Setting up an automated sequence is as easy as writing each email and dragging them into the order you want them sent. They also make it easy to assign tags to subscribers and segment your lists.

Cons

Convert kit doesn't have as many design tools as some of the other email services. This includes email designs and opt-in form designs. However, there are other 3rd party opt-in programs that integrate easily with ConvertKit. My biggest pet peeve is the fact that there's no "undo" button in the email editor (at least I couldn't find one). I have made several mistakes that a simple undo button would have saved me from undoing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit logo

ConvertKit

Real review from a long time user

Reviewed 3 years ago

Great experience. Have been using it for years.

Pros

What I like most about Convertkit is the ease of use. A beginner can go in and learn how to send emails, create campaigns, incentivize emails, email sequence setup and more very easily. What kept me away from email marketing for a long time was difficulty. I tried with a few different competitors with no success.

Cons

The pricing is a bit high. I wish there was a free option with a slow progression in price. The starting price is high and it gets even higher with the more subscribers you have.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ConvertKit logo

ConvertKit

Decent Email Subscription Manager, But Not Right for Everyone

Reviewed 4 years ago

ConvertKit is easy to use, and I appreciate the fast customer service response. Ultimately, however, most people would be better off using a cheaper, more minimalistic tool or a more expensive all-in-one CRM/email tool. ConvertKit is great for a very select audience, who find themselves in the middle.

Pros

ConvertKit has a lot of functionality for the price tag in terms of automation. It is kind of a step between free, minimalist tools like MailChimp and really robust tools like Ontraport.

Cons

I struggle with the pricing. Simply put, most people who want to automate their email campaigns will likely get more value from a tool like Ontraport or Infusionsoft, which also integrate with payment systems and have more CRM functionality. Other smaller businesses and bloggers are typically better served by less expensive tools such as Mailchimp, which don't have all the bells and whistles of ConvertKit, but which get the job done. So, although I do think it is a good value for the price... I'm not sure who actually NEEDS this mid-point tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit logo

ConvertKit

Life Saver

Reviewed 4 years ago

Due to the ease of ConvertKit I email way more. I am not getting fancy yet with sequences, but in a matter of using it only for 2 weeks, the way the software is set up, I am begging to formulate big picture sequences, strategize campaigns and IN TRUTH, I was never able to look at my health coaching service and online webinars like this because my background is education. As a educator we don't think like this because our students just come to us, the stress of "getting clients" was so large and overwhelming until I found something like convert kit to make me BE more present and visible online. I AM SO GRATEFUL!

Pros

As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching...

Cons

Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit logo

ConvertKit

Perfect email marketing tool for beginners

Reviewed 4 years ago

ConvertKit is perfect for small businesses, bloggers, and affiliate marketers. You can do pretty much anything with ConvertKit in terms of email automation, list building, and more. If you can afford it, go for it.

Pros

I used ConvertKit for less than a year and the experience had been awesome. I switched to ConvertKit from MailChimp. Though ConvertKit isn't as feature-rich as MailChimp but it is a perfect email automation software for anyone who is looking to take control of the email marketing. There are quite a few things that I liked about ConvertKit. 1. Extremely easy-to-use. Compared to other email marketing tools that I have used, ConvertKit is one of the easiest to use. 2. If you haven't worked with email, autoresponders, campaigns, rules, etc. ConvertKit is your best bet because it offers you with every feature that you need as a beginner. 3. You can integrate ConvertKit with several third-party tools which is great. 4. It offers you with smart ways to monetize your list.

Cons

Here are a few things that ConvertKit lacks. 1. It is expensive as compared to most of the other marketing tools in the market. 2. Their form needs more work. It is too basic with limited features. 3. Lack of landing page builder is another downside. You will need a separate landing page builder tool that will cost you money.