Zoho Campaigns Features List

Zoho Campaigns Reviews

Zoho Campaigns

Simplified Email Marketing

4.08/5 (98 reviews)
41,011

Zoho Campaigns Feature Summary

  • A/B Test Campaigns
  • Analyze Your Lists
  • Chain Campaigns
  • Social Statistics
  • Personalized Greetings
  • Sync From Zoho CRM
  • Scheduled Sending
  • Sync contacts from other Zoho Services
  • Ready-Made Newsletter Templates
  • Landing pages for Facebook Marketing
  • Flexible, Customizable Layouts
  • Measure Engagement
  • Easy Drag-and-Drop Editor
  • Import your newsletter templates
  • Track Recipient Activity
  • Link Tracking

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (340 other apps)
Activity Dashboard (174 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (130 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (165 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (130 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (126 other apps)
Third Party Integration (162 other apps)

Competitor Feature Comparison

Mobile apps

iOS App


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Zoho Campaigns Feature Reviews

25 reviewers had the following to say about Zoho Campaigns's features:

Alberto Jose Lozada Quero

A very useful platform

2018-01-21

Is a very dynamic tool, the ability to integrate it into CRM makes it a very useful tool to maintain control over your marketing data base, in addition to having a very useful support

Pros

Offers a great marketing experience, is a great tool to integrate marketing campaigns through emails or social media in addition to being integrated into CRM, which makes it a very useful and dynamic platform that offers great control over the results of your marketing campaigns

Cons

It can present some difficulties to create the design of a campaign in addition to some updates require a little more training to get to better understand the tool

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abigail Nwaocha

Verified Reviewer

Free Email and Social Campaign Software.

2016-12-14

Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around.

Pros

Even better, Zoho campaign provides value for your money through the social campaign feature.

Cons

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Brian Collins

Intuitive, feature-rich, easy integrations, very affordable.

2018-03-20

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Pros

Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).

Cons

While the number of pre-designed templates are impressive, it is still somewhat limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Lea Williams

Easy Way to Create Email Marketing Campaigns

2018-03-28

Pros

Zoho Campaigns is a drag-and-drop software that is easy to use, has a decent interface and can incorporate multimedia into the emails.

Cons

Also, there have been issues with the campaign preview that shows up when it is automatically shared on social media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Jazzy Tasdelen

Zoho Campaigns changed how we send EDMs

2018-04-25

We switched from another well known mailing software due to pricing restraints and are finding Zoho Campaigns very easy to use and the right fit for our needs.

Pros

Simple to use drag and drop templates with options of preset layouts or making your won custom layout Easy to import and export contact lists with a subscriber manager component that once a user unsubscribes, it is marked in your list.

Cons

Could have more flexibility with overall design options in the layouts and sometimes loading content from files can be slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Arlene Williams

Great System For Email Marketing

2017-12-06

Pros

It allows you to easily import contact lists and schedule email campaigns.

Cons

One limitation I've found is the inability to embed videos directly into the email campaigns. It would be nice if this could be done versus linking to a video and redirecting readers to another webpage/window.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Pierre-Henri Sizaire

Zoho Campaign makes your email marketing easy

2016-12-06

Zoho Campaigns has two sides: the easy-to-use email marketing tool which allows you to create a campaign of mass email in 5 minutes, and the complete email marketing solution, which allows you to create automatons in order to send emails at scheduled dates, or depending on actions the receiver do.

Pros

As well, automation and link to social media.

Cons

Some pre-established templates aren't very pretty (but you can, of course, create your own templates)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Zoho Campaigns

Try it!

Source: Capterra
Helpful?   Yes   No
Read more
Guillaume Lévy

One of the best emailing campaigns

2016-12-09

Not as known as others, but Zoho Campaigns is a very simple and powerful Emailing campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jason Jones

One of the simplest and cost effective Email Marketing Tools available

2017-11-09

Pros

Integrates seamlessly with other Zoho Applications, as well as some third party applications including Google Apps.

Cons

Limited integration with third party applications, when compared to other email marketing platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Ian Mbogo

I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a go.

2018-03-14

Doing desktop marketing requires data for you to check your progress.

Pros

Very detailed reports on dashboard Can connect to your Zoho CRM Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Cons

Does not allow you to send info emails You have to send a request for you to blast emails known as info Takes quite sometime to run especially creating the email list

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kartheeban Chandramohan

Very easy to use. Works perfectly. Have all the required features on the product.

2017-09-19

Able to email to many contacts at the same time. No email delivery issues.

Pros

Good analytics dashboard.

Cons

UI can be improved for this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Marketing campaigns made easy!

2018-05-03

easy and affordable marketing campaign application

Pros

Zoho campaigns has been instrumental in managing our email marketing campaigns to our clients.

Cons

Emails with multimedia e.g videos take a while to get sent across the mailing list and sometimes do not play on the receiver's end

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Verna Reese

Verified Reviewer

Nice and easy to use

2018-04-25

Pros

In addition, it updates the statistics in the CRM module.

Cons

Although the templates are good, I believe that there are more options for customization to make email more enjoyable without the use of a graphic designer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Ashish Pawar

Cheap, Simple and Fast!!

2018-02-07

Zoho campaign brings a plan to coordinate with customers and setting up our newsletter efficiently.

Pros

Zoho Campaign is the simplest and very cheap product in market.

Cons

Domain name verification is little bit lengthy process and took almost 48 hours to do so - again it is depend on your hosting provider. Domain verification is painful thing and not getting proper support from zoho while doing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sean Rockwell

not too shabby

2018-02-09

connect email marketing with sales calls

Pros

The only reason i considered it was that the integration with zoho crm is WAY better than the MailChimp + Zoho integration. but now.... they re-designed zoho campaigns and it's awesome!

Cons

both Zoho campaigns and MailChimp do automation for sending welcome series emails but MC has a better UI for that and it's a little more robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Maria Indemne

Zoho Campaigns lets us be closer to our target Clients!

2018-04-10

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Pros

Zoho allows us to manage our campaigns easily.

Cons

The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ruth Cole

Opportunity to increase efficiency with this automation tool that integrates with Zoho CRM

2018-03-13

Pros

We used Zoho campaigns because it integrates with Zoho CRM and we trialled it to manage email and social media campaigns.

Cons

These specialist tools are still much easier to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Sarah Bowman

Really solid CRM and campaign management

2017-10-15

Overall great value for the price.

Pros

Device and location statistics are very helpful.

Cons

I wish there were more stats available for email campaigns as well; some statistics I will have to calculate myself.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
Digital Marketing Strategist (Internet company, 51-200 employees)
Verified Reviewer

The best option to email marketing automation

2017-10-12

Pros

In General Zoho is one of the best marketing management strategies my team has used, we started using Zoho Mail, then with Zoho Social and Zoho Campaign, and the truth has been incredible the plethora of features of easy adaptability and customization to handle the email marketing campaign of our clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

It has poor features compared to mailgun or other similar products

2018-04-29

Bulk Email campaign

Pros

Bulk Mail service is the only positive thing i can say about it, has good contacts import feature and some basic CRM integration

Cons

The mail campaign requires approval from the zoho team everytime to send emails which is bad, basic features are seperated between its other zoho products for their revenue than customer user experience, poor integration with its CRM

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexis Correa

Verified Reviewer

Newsletters and social campaigns

2017-06-10

Pros

It is very easy to use, create elegant emails, customize lists, can be informative for CRM users and allows you to share your campaigns on social networks.

Cons

I do not like it much compared to others, creating templates. I think it can improve a lot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Pascale Hughes

Verified Reviewer

A good email marketing tool.

2017-08-11

I use Zoho's Suite for many of my business functions and Campaigns is another great tool to that works well with other apps in Zoho's Suite.

Pros

Integrates with CRM and Recruit. Mobile optimization.

Cons

Templates are not very creative.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering Zoho Campaigns

This is a good tool to integrate with others on Zoho.

Source: GetApp
Helpful?   Yes   No
Read more
Gloria ANGELICA montero rangel

I love zoho campaings

2016-12-06

Zoho campaigns has helped me a lot with digital marketing, it is very easy to use in addition to the design and I can also track who open my campaigns and get metrics

Pros

is it easy t use

Cons

no one

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nathan Elder

Affordable Email Marketing Tool

2018-05-23

If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!

Pros

Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

Cons

Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Kim Ashcraft

Does want it was intened for.

2018-01-19

Ability to send out mass emails.

Pros

You can design your own template, to suit your business needs, and how you want your customers to see email, either in html or in text format.

Cons

You need a couple of hours to design and put text into campaign. Have not been able to link my blog to campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more