GetApp Marketing Blog

  • Published 14 December 2016 by Matt Keener
    Remember the first time you realized that your company needed an email marketing system? If you’re like most small businesses, your team probably did a quick online search, read some reviews, and signed up for a few free trials. After a brief testing period, your marketing person recommended the one he liked best. Since then, … Continue Reading
    4 Ways CRM Integrations Can Power Your Small Business
  • Published 19 October 2016 by Suzie Blaszkiewicz
    If you’re a growing company looking to get more eyeballs on your marketing campaigns, marketing automation software is a natural step towards expanding your reach. From having multiple channels to push out your marketing content, to a way to organize and nurture your leads, marketing automation software is a great way to bring your marketing to … Continue Reading
    How to Choose Marketing Automation Software: A Handy Checklist
  • Published 20 September 2016 by Lauren Maffeo
    B2B videos are the future of marketing. Cisco predicted last year that Internet video streaming and downloads will account for 69 percent of all consumer internet traffic by 2017. That number is predicted to hit 80 percent by 2020. If this news sounds scary, it doesn’t have to be. Including video in an email can … Continue Reading
    5 Budget-Friendly Tools to Make B2B Videos
  • Published 12 August 2016 by Suzie Blaszkiewicz
    Whether you’re using responsive design or a full blown mobile app, SMS or a mobile wallet, mobile marketing should be a part of your marketing strategy in some way, shape or form.Why? The ubiquitousness of mobile devices means that people are spending 51 percent of their media consumption time looking at their phones and tablets, … Continue Reading
    5 Essential Features of a Mobile Marketing Platform
  • Published 8 August 2016 by Matt Mullarkey-Toner
    If you’re struggling to find out more about email marketing software, but don’t know where to begin, don’t worry: we’ve got you covered. We’ve put together a helpful checklist to give you an overview of what to look for in email marketing software. Right-click the image below to save and download it. Where to go … Continue Reading
    What to Look for in Email Marketing Software: A Handy Checklist
  • Published 5 August 2016 by James Thornton
    Are you looking for a social media marketing software? Keen to know what these applications actually do and whether your business really needs one? Look no further than our handy checklist, where we outline how to choose social media marketing software, listing some of the reasons for opting for such a tool, along with information … Continue Reading
    How to Choose Social Media Marketing Software: Checklist
  • Published 2 August 2016 by Suzie Blaszkiewicz
    Advocacy marketing is a way to harness the power of the people– whether customers or employees– in order to get exposure for your company’s brand, product, or content. Using their already established networks, you can amplify the reach of your brand message in a place where your customers and employees are already trusted for their … Continue Reading
    The 7 Best Advocacy Marketing Tools to Boost Your Brand
  • Published 28 July 2016 by Suzie Blaszkiewicz
    MailChimp has long since dominated the email marketing world, and although it’s a popular option among many email marketers for its ease of use and value for money, no app is perfect. Some users have expressed their disappointment with its lack of key features, limited reporting options, and lackluster customer support. As GetApp user Paul … Continue Reading
    MailChimp vs MailChimp Pro: Should You Pimp Out Your Chimp?
  • Published 6 July 2016 by Sajeel Qureshi
    HubSpot. To some people that may mean ‘cool marketing software’ for others it may just look like an auto-correct fail for ‘Hot spot’. If you work in marketing, then chances are you’ve heard of HubSpot’s marketing software and are considering taking the plunge to use it. But do you really know what HubSpot does and … Continue Reading
    4 Ways Your Job Will Change When You Sign Up for HubSpot
  • Published 8 June 2016 by Suzie Blaszkiewicz
    As the king of the email marketing jungle, MailChimp has always been a popular option for email marketers looking to get a tail up on the competition. Aside from a successful freemium model and a solid product, part of MailChimp’s appeal is that it integrates with almost everything. Founded in 2001, the email marketing platform … Continue Reading
    MailChimp Integrations Guide: Get More for Your Monkey