GetApp Marketing Blog

  • Published 13 February 2017 by Erin McKeeby
    As marketers, we often wish for the perfect opportunity to make an appearance in our customer’s online journey. The truth, however, is that we already have access to these golden moments, and they’re right under our noses! Creating a new account, placing an order, expectantly waiting for its delivery– these milestones are usually accompanied by … Continue Reading
    Why You Should Optimize Transactional Emails
  • Published 9 February 2017 by Rhian Davies
    Without an out-of-the-box eCommerce solution tending to your every need, it’s critical for online stores using open-source software – such as WooCommerce – to make the most out of the huge variety of feature-rich plugins available to boost their stores. Thanks to its massive flexibility in terms of customization, ability to integrate blogs for content … Continue Reading
    3 WooCommerce Plugins to Boost Sales
  • Published 26 January 2017 by Suzie Blaszkiewicz
    If you’ve hopped on the inbound marketing train, you’ve probably stepped up your game when it comes to content production. When that happens, you’ll soon realize that you need something to manage all of the content coming from your expertly trained writing team. This is when content marketing software will come in handy. From creating an editorial … Continue Reading
    How to Choose Content Marketing Software: A Handy Checklist
  • Published 26 January 2017 by Suzie Blaszkiewicz
    Email marketing is not dead. Even Gartner agrees. In a recent report, it ever-so-jovially describes email marketing like this: “A classic scene from the film “Monty Python and the Holy Grail” evokes the state of email marketing: A “dead” man being offered up to the “dead collector” plaintively insists, “I’m not dead.” The scene features … Continue Reading
    Email Marketing Is Not Dead: Why It Still Works (Even in 2017)
  • Published 16 January 2017 by Suzie Blaszkiewicz
    Email marketing is not dead. In fact, according to a recent report by Gartner, marketers believe that it’s still one of the best ways to drive digital commerce. But what good is email marketing without a mailing list? While it’s not always the simplest undertaking, growing your mailing list is an important part of the … Continue Reading
    5 Free Email Plugins for WordPress to Gain Subscribers
  • Published 14 December 2016 by Matt Keener
    Remember the first time you realized that your company needed an email marketing system? If you’re like most small businesses, your team probably did a quick online search, read some reviews, and signed up for a few free trials. After a brief testing period, your marketing person recommended the one he liked best. Since then, … Continue Reading
    4 Ways CRM Integrations Can Power Your Small Business
  • Published 19 October 2016 by Suzie Blaszkiewicz
    If you’re a growing company looking to get more eyeballs on your marketing campaigns, marketing automation software is a natural step towards expanding your reach. From having multiple channels to push out your marketing content, to a way to organize and nurture your leads, marketing automation software is a great way to bring your marketing to … Continue Reading
    How to Choose Marketing Automation Software: A Handy Checklist
  • Published 20 September 2016 by Lauren Maffeo
    B2B videos are the future of marketing. Cisco predicted last year that Internet video streaming and downloads will account for 69 percent of all consumer internet traffic by 2017. That number is predicted to hit 80 percent by 2020. If this news sounds scary, it doesn’t have to be. Including video in an email can … Continue Reading
    5 Budget-Friendly Tools to Make B2B Videos
  • Published 12 August 2016 by Suzie Blaszkiewicz
    Whether you’re using responsive design or a full blown mobile app, SMS or a mobile wallet, mobile marketing should be a part of your marketing strategy in some way, shape or form.Why? The ubiquitousness of mobile devices means that people are spending 51 percent of their media consumption time looking at their phones and tablets, … Continue Reading
    5 Essential Features of a Mobile Marketing Platform
  • Published 8 August 2016 by Lauren Maffeo
    Email doesn’t have an awesome reputation. We all get more messages than we can read, and the quest for Inbox Zero can feel like Frodo’s quest for the One Ring. So it might surprise you that email remains one of the most successful digital marketing channels. That’s why it’s so important to choose the right email … Continue Reading
    How to Choose Email Marketing Software: A Handy Checklist