GetApp Marketing Blog

  • Published 16 January 2017 by Suzie Blaszkiewicz
    Email marketing is not dead. In fact, according to a recent report by Gartner, marketers believe that it’s still one of the best ways to drive digital commerce. But what good is email marketing without a mailing list? While it’s not always the simplest undertaking, growing your mailing list is an important part of the … Continue Reading
    5 Free Email Plugins for WordPress to Gain Subscribers
  • Published 19 October 2016 by Suzie Blaszkiewicz
    If you’re a growing company looking to get more eyeballs on your marketing campaigns, marketing automation software is a natural step towards expanding your reach. From having multiple channels to push out your marketing content, to a way to organize and nurture your leads, marketing automation software is a great way to bring your marketing to … Continue Reading
    How to Choose Marketing Automation Software: A Handy Checklist
  • Published 12 August 2016 by Suzie Blaszkiewicz
    Whether you’re using responsive design or a full blown mobile app, SMS or a mobile wallet, mobile marketing should be a part of your marketing strategy in some way, shape or form.Why? The ubiquitousness of mobile devices means that people are spending 51 percent of their media consumption time looking at their phones and tablets, … Continue Reading
    5 Essential Features of a Mobile Marketing Platform
  • Published 8 August 2016 by Lauren Maffeo
    Email doesn’t have an awesome reputation. We all get more messages than we can read, and the quest for Inbox Zero can feel like Frodo’s quest for the One Ring. So it might surprise you that email remains one of the most successful digital marketing channels. That’s why it’s so important to choose the right email … Continue Reading
    How to Choose Email Marketing Software: A Handy Checklist
  • Published 5 August 2016 by James Thornton
    Are you looking for a social media marketing software? Keen to know what these applications actually do and whether your business really needs one? Look no further than our handy checklist, where we outline how to choose social media marketing software, listing some of the reasons for opting for such a tool, along with information … Continue Reading
    How to Choose Social Media Marketing Software: Checklist
  • Published 2 August 2016 by Suzie Blaszkiewicz
    Advocacy marketing is a way to harness the power of the people– whether customers or employees– in order to get exposure for your company’s brand, product, or content. Using their already established networks, you can amplify the reach of your brand message in a place where your customers and employees are already trusted for their … Continue Reading
    The 7 Best Advocacy Marketing Tools to Boost Your Brand
  • Published 28 July 2016 by Suzie Blaszkiewicz
    MailChimp has long since dominated the email marketing world, and although it’s a popular option among many email marketers for its ease of use and value for money, no app is perfect. Some users have expressed their disappointment with its lack of key features, limited reporting options, and lackluster customer support. As GetApp user Paul … Continue Reading
    MailChimp vs MailChimp Pro: Should You Pimp Out Your Chimp?
  • Published 31 May 2016 by Suzie Blaszkiewicz
    As the leader in social media marketing software, Hootsuite’s become a household name for companies looking to up their online social media game. Developed in 2008 in Vancouver by Ryan Holmes as a way to manage social media accounts for his company Invoke Media, him and fellow Invoke co-founders Dario Meli and David Tenman quickly … Continue Reading
    Owl You Need to Know About Hootsuite Integrations
  • Published 26 February 2016 by Suzie Blaszkiewicz
    Despite its seemingly ancient ancestry in the online marketing world, email marketing is still one of the most effective ways to reach an audience, especially if you’ve chosen the right email templates. According to a recent report from Gartner, the benefits of email marketing are numerous: it’s scalable, encourages brand engagement, and most importantly for small … Continue Reading
    Best Free Email Templates for Your Email Campaigns
  • Published 3 February 2016 by Joel Falconer
    It feels like we’ve been living with social media forever. But in the context of global business practice, it’s still fairly new to the list of essentially mandatory facets of company management. Using the official clients provided by social media companies, we’ve all experienced the frustration when the inbound volume grows too quickly and replies … Continue Reading
    10 Reasons to Fall in Love With Social Audience Marketing