GetApp Marketing Blog

  • Published 10 March 2014 by Mila Nikolova
    Free photos are the Holy Grail for social media marketers, especially for the ones working in small and medium businesses that cannot afford to pay for expensive stock photos on a daily basis. As reported by TechCrunch last Wednesday, Getty Images announced an important twist in their business strategy and will be making freely available … Continue Reading
  • Published 19 February 2014 by Stephanie Miles
    Oktopost Review – Social media management tools that B2B marketers are looking for B2B professionals have unique needs when it comes to social media marketing. Most of these marketers are looking for strategic ways to get in front of their desired audiences, and they need to be able to measure the true value and ROI … Continue Reading
  • Published 5 February 2014 by Stephanie Faris
    Clickthroo Review – An attractive interface to create landing pages and reports There are a wide variety of tools to help businesses create professional-looking landing pages. But businesses today demand more from their websites. Information on click-thrus and conversions is crucial to moving forward with marketing plans. Clickthroo combines a drag-and-drop landing page development platform with … Continue Reading
  • Published 30 January 2014 by Nathan Snelgrove
    Bravo Review – Get user-generated videos for your social media campaigns Viral marketing is hard, and getting feedback from excited users can be even more difficult. Add this in with the demands of every social media campaign manager, and it can quickly become nearly impossible to keep up with a video campaign. Not only are … Continue Reading
  • Published 24 January 2014 by Mila Nikolova
    24 January 2014 – We asked Sean Rosensteel, Co-founder of Bravo, a few questions about his company and his view of the markets they serve.  GetApp: How would you describe your role in the company?   Sean Rosensteel: As Co-Founder and Head of Business Development, my role is to assist in the overall marketing strategy and to ensure … Continue Reading
  • Published 3 December 2013 by Stephanie Faris
    Mailjet Review –  Real-Time Bulk E-Mail Tool Bulk e-mail tools have given businesses the ability to reach a large number of customers at once. But it’s important that companies choose a tool that will provide details about who read which e-mails when to allow them to properly follow up after the fact. Mailjet goes beyond simple … Continue Reading
  • Published 22 October 2013 by Jonathan Garro
    In an era when people want to be able to connect their smartphones, tablets, and laptops to the Internet wherever they go, it has become increasingly important to have WiFi hotspots at your business. While simply plugging in a wireless router can meet the demands of your customers, it likely doesn’t help your business in … Continue Reading
  • Published 11 October 2013 by Stephanie Faris
    Modern social media marketing campaigns often involve team members across several departments within one organization. As customer service, sales, marketing, and HR staff connect to deploy and track social media efforts, it’s vital that all team members are able to collaborate, with transparency. Falcon Social provides an easy answer, with an innovative tool that keeps social media … Continue Reading
  • Published 10 September 2013 by Stephanie Miles
    The cost of acquiring a new customer can be six to seven times higher than retaining an existing one, which is why small businesses are increasingly searching for marketing tools built to increase repeat sales. Remarkety is one such tool, providing small businesses with a way to increase sales from their existing customers with email … Continue Reading
  • Published 6 August 2013 by Stephanie Miles
    The sheer volume of messages being sent out each day on social media can quickly become overwhelming for brands and marketers. uberVU is a tool that companies can use to harness that information and put it to use, tracking mentions on platforms like Twitter, Facebook, Google+, and LinkedIn and using the information to make more … Continue Reading