GetApp Marketing Blog

  • Published 12 February 2013 by Stephanie Watson
    Email marketing can be intimidating. Beyond trying to figure out what to say, how do I make it look nice? Mad Mimi says they are for people who want email marketing to be simple. That sounds like me! Let’s give it a try. Mad Mimi was started by a couple who wanted to send stylish … Continue Reading
  • Published 2 January 2013 by Michele Nachum
    Getting referrals and traffic to visit a business website may seem like a challenge in today’s seemingly overcrowded Internet, but there are many ways you can nudge customers in the right direction. There is always SEO (search engine optimization) and of course SEM (search engine marketing) – tried and true ways to generate traffic — … Continue Reading
    Incentive Customers to Recommend Products and Services to Others – Review of InviteBox
  • Published 21 November 2012 by Michele Nachum
    Email campaigns first became popular over a decade ago and since then this favorite marketing tool of both large and small businesses has evolved.  What was once a one-sided campaign – you sent email, your customers read – is now more collaborative like everything is in this “Web 2.0″ world where feedback is crucial to … Continue Reading
  • Published 20 November 2012 by Rakesh Sharma
    One of the more interesting parts of my job involves learning about different industries. For example, I learned about below-the-line or BTL advertising today. Below-the-line advertising strategies use niche outreach tactics such as gifts, promotions or advertising on niche media to reach their customers. Given the multiple objects and parameters involved in its generation, tracking … Continue Reading
  • Published 9 November 2012 by Stephanie Watson
    Though it is easy enough to put a document into PDF format, making it look interesting costs you either money to hire a designer or time to figure out how to get the business graphics and type arranged well. Thankfully, the The PDF Chef offers an alternative. Tired Of Designer Fees And Long Learning Curves? … Continue Reading
  • Published 13 September 2012 by Michele Nachum
    They say a photo speaks a thousand words, but I assume a video speaks volumes as well, especially in today’s YouTube-oriented world. In today’s market, businesses are doing everything they can to separate themselves out from the pack with digital and video online marketing. But let’s face it, ensuring that your videos are seen by your … Continue Reading
  • Published 30 August 2012 by Stephanie Watson
    Constant Contact is a cloud-based system offering a variety of marketing and coaching tips and features including email marketing, event marketing, social media, online surveys, and more. They give you a place upload your contacts, create professional newsletters with interesting surveys, and help you reach your existing customers and build your list with their different special … Continue Reading
  • Published 1 August 2012 by Stephanie Watson
    As a small business owner I often have need to manage email accounts including email lists for my monthly newsletters, reminders, and announcements. It can be hard to keep everything organized and up-to-date; thankfully that’s where Mailigen comes in. Mailigen is a cloud-based email system that includes email list management with the ability to create … Continue Reading
  • Published 5 July 2012 by Stephanie Watson
    You may not realize it, but all social media is based in the cloud. Social media, whichever brand you use, is one way that small businesses become comfortable using the cloud. There are both free and paid social media tools available on the web. Many of us gravatate toward free software, but there are many … Continue Reading
  • Published 20 June 2012 by Stephanie Watson
    Post Planner is a specialized application that allows you to customize social media posts on Facebook, add custom icons, and dictate which posts go where. Post Planner helps businesses with their social media marketing strategies with scheduled posts, branding posts with business logos and icons, and adding their website link for increased advertising potential. Schedule … Continue Reading