Content Marketing Software

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Here’s our list of apps for Content Marketing software.

Content marketing software is a tool that helps businesses develop and produce branded content. It also helps you store the created content, and manage its distribution across your own channels as well as third-party platforms on the internet.

Common features include:
  • Editor
  • Asset management
  • Collaboration tools
  • Publishing
  • Search
  • Versioning and archiving
  • Workflow management
  • Reporting
Common features include:
  • Editor
  • Asset management
  • Collaboration tools
  • Publishing
  • Search
  • Versioning and archiving
  • Workflow management
  • Reporting

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157 apps

Airtable   

994
Cloud-based organization & collaboration tool
Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows. Read more about Airtable
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Cloud-based organization & collaboration tool
Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows. Read more about Airtable
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Ceros   

43
Create stunning experiential content, no coding required.
Our interactive content creation platform empowers marketers and designers to build rich, engaging digital content, no coding required. Read more about Ceros
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Create stunning experiential content, no coding required.
Our interactive content creation platform empowers marketers and designers to build rich, engaging digital content, no coding required. Read more about Ceros
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Sprout Social   

431
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
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Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
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ClearVoice   

18
Web content creation with integrated freelancer marketplace
ClearVoice is content creation and marketing platform with an integrated marketplace for finding, hiring, collaborating with and paying freelance web writers. Read more about ClearVoice
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Web content creation with integrated freelancer marketplace
ClearVoice is content creation and marketing platform with an integrated marketplace for finding, hiring, collaborating with and paying freelance web writers. Read more about ClearVoice
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NiceJob   

72
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Falcon.io   

141
Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
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Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
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NetX   

20
Cloud based digital asset management for graphic designers
NetX is a digital asset management platform for businesses of all sizes that enables users to search, browse, share and manage libraries of digital files. Read more about NetX
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Cloud based digital asset management for graphic designers
NetX is a digital asset management platform for businesses of all sizes that enables users to search, browse, share and manage libraries of digital files. Read more about NetX
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ContentKing   

51
Real-time SEO auditing, content tracking & change management
ContentKing provides digital marketing agencies, eCommerce businesses, and other online organizations with real-time SEO auditing and change tracking to improve & maintain search engine visibility. The solution helps users to spot unexpected changes and issues before search engines and visitors do. Read more about ContentKing
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Real-time SEO auditing, content tracking & change management
ContentKing provides digital marketing agencies, eCommerce businesses, and other online organizations with real-time SEO auditing and change tracking to improve & maintain search engine visibility. The solution helps users to spot unexpected changes and issues before search engines and visitors do. Read more about ContentKing
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BigMarker  

140
The platform for modern webinars and online events
BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution. Read more about BigMarker
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The platform for modern webinars and online events
BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution. Read more about BigMarker
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Vanilla Forums  

58
Engage with Community
Vanilla Forums can help help you drive your content marketing initiatives by encouraging your community to participate. Read more about Vanilla Forums
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Engage with Community
Vanilla Forums can help help you drive your content marketing initiatives by encouraging your community to participate. Read more about Vanilla Forums
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Localize  

27
Website translation & localization software for businesses
Localize maximizes your potential audience and optimizes ROI for multilingual content with our fully-featured content management system. Get more readers today. Read more about Localize
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Website translation & localization software for businesses
Localize maximizes your potential audience and optimizes ROI for multilingual content with our fully-featured content management system. Get more readers today. Read more about Localize
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Onehub  

8
Secure enterprise file sharing made easy.
Onehub provides secure, easy-to-use file sharing for business. More than 1 million business users trust Onehub for file sharing, client portal and virtual data room needs. Read more about Onehub
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Secure enterprise file sharing made easy.
Onehub provides secure, easy-to-use file sharing for business. More than 1 million business users trust Onehub for file sharing, client portal and virtual data room needs. Read more about Onehub
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Cooperate  

4
B2B customer-journey driven marketing platform
Cooperate is a business-to-business (B2B) marketing platform driven by the customer journey. The cloud-based platform is designed to help users align marketing & sales, manage global, as well as local, marketing efforts, setup & track goals, & track people, content, assets, & campaigns in one place. Read more about Cooperate
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B2B customer-journey driven marketing platform
Cooperate is a business-to-business (B2B) marketing platform driven by the customer journey. The cloud-based platform is designed to help users align marketing & sales, manage global, as well as local, marketing efforts, setup & track goals, & track people, content, assets, & campaigns in one place. Read more about Cooperate
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Authoritas  

5
Data science-driven SEO & content marketing platform
Analytics SEO is an automated suite of online SEO Tools that integrate with Google Analytics and Majestic SEO to save hours of time managing one or multiple SEO campaigns. This complete SEO Project Management software is ideal for SEO consultants and agencies, as well as web designers and companies running multiple websites. Read more about Authoritas You can analyse upto 5 competitors and piggyback off their SEO campaigns. You can also download branded reports to Powerpoint, Excel and PDF. Analytics SEO optimses how you optimise!
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Data science-driven SEO & content marketing platform
Analytics SEO is an automated suite of online SEO Tools that integrate with Google Analytics and Majestic SEO to save hours of time managing one or multiple SEO campaigns. This complete SEO Project Management software is ideal for SEO consultants and agencies, as well as web designers and companies running multiple websites. Read more about Authoritas You can analyse upto 5 competitors and piggyback off their SEO campaigns. You can also download branded reports to Powerpoint, Excel and PDF. Analytics SEO optimses how you optimise!
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eTEAM  

0
Cloud-based digital asset & content management platform
eTEAM is a cloud-based digital asset management platform, which helps businesses organize resources such as product data, images, web publications, and layouts for marketing and communication purposes. Features include phase management, data storage, performance monitoring, and document encryption. Read more about eTEAM
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Cloud-based digital asset & content management platform
eTEAM is a cloud-based digital asset management platform, which helps businesses organize resources such as product data, images, web publications, and layouts for marketing and communication purposes. Features include phase management, data storage, performance monitoring, and document encryption. Read more about eTEAM
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Marketing 360  

888
Marketing platform for businesses of all sizes
Marketing 360 is a marketing software company that provides a combination of integrated software & professional marketing services. The platform is designed to give users access to certified digital marketing professionals including marketing experts, developers, writers, designers & video producers… Read more about Marketing 360
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Marketing platform for businesses of all sizes
Marketing 360 is a marketing software company that provides a combination of integrated software & professional marketing services. The platform is designed to give users access to certified digital marketing professionals including marketing experts, developers, writers, designers & video producers… Read more about Marketing 360
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SEMrush  

879
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush
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Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush
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Buffer  

1,024
Social media management platform
Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform. Read more about Buffer
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Social media management platform
Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform. Read more about Buffer
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ContentStudio  

510
Content marketing & social media management tool
ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content. Read more about ContentStudio
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Content marketing & social media management tool
ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content. Read more about ContentStudio
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Campaign Monitor  

420
Elegantly simple email marketing
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Read more about Campaign Monitor
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Elegantly simple email marketing
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Read more about Campaign Monitor
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Instapage  

296
Turn advertising clicks into more conversions.
Great content deserves to be shared. Make sure yours is optimized for sharing with a landing page. Read more about Instapage
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Turn advertising clicks into more conversions.
Great content deserves to be shared. Make sure yours is optimized for sharing with a landing page. Read more about Instapage
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Influitive  

212
Customer-Powered Growth
The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation. Read more about Influitive
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Customer-Powered Growth
The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation. Read more about Influitive
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Widen Collective  

308
Digital asset management with service beyond compare
Award-winning content creation management, publishing, and analytics solutions. Read more about Widen Collective
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Digital asset management with service beyond compare
Award-winning content creation management, publishing, and analytics solutions. Read more about Widen Collective
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Outgrow  

123
Lead generation with interactive calculators & quizzes
Outgrow is a cloud-based marketing solution which allows users to create calculators, recommendations, and quizzes to generate, qualify, and engage leads. Read more about Outgrow
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Lead generation with interactive calculators & quizzes
Outgrow is a cloud-based marketing solution which allows users to create calculators, recommendations, and quizzes to generate, qualify, and engage leads. Read more about Outgrow
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Yotpo  

206
Yotpo, the leading eCommerce marketing platform.
Easily collect and display your customer reviews, photos, and more on site to establish shopper trust and see an instant uplift in conversion. Read more about Yotpo
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Yotpo, the leading eCommerce marketing platform.
Easily collect and display your customer reviews, photos, and more on site to establish shopper trust and see an instant uplift in conversion. Read more about Yotpo
Learn moreCompare
Content Marketing Software Buyers Guide

If you own or work with a business that has an online presence, you know how critical yet cumbersome content marketing can be. You have to keep your website and blog up to date; share text, image, and video posts for multiple social media platforms; and measure your audience engagement. Additionally, you have to keep track of posting and campaign ideas and ensure your content creators and marketers are collaborating with each other. 

Doing all this manually can consume a lot of time and energy and overwhelm your team members. Using content marketing software can help you consolidate all content marketing-related tasks into a single system, as well as help you drive brand awareness, lead generation, and revenue from content. 

To help you find a content marketing tool for your business, we've prepared this guide. Here’s what we’ll cover:

What is content marketing software?

Content marketing software is a tool that helps businesses develop and produce branded content. It lets users store created content and manage its distribution across channels as well as third-party platforms on the internet. 

Typically, content marketing solutions provide the following capabilities:

  • Customizable workflows to support ideation, editorial planning, and collaboration among team members. 

  • Tools to create and edit text and/or graphic content. 

  • Integration with your own website as well as third-party platforms to publish content.

  • Tools to measure the performance of published content.

What are the deployment options for content marketing software?

There are typically two deployment models to choose from:

Cloud-based deployment: In this model, the vendor is responsible for hosting and maintaining the software, and you can use the solution via a browser or a mobile app. Solutions are priced either on a per user per month basis or a per asset basis. Most content marketing solutions fall into the cloud-based category. 

On-premise deployment: For this deployment option, the user is responsible for hosting and maintaining the solution. You can purchase a license to use the software, and you might also need to pay extra for support and upgrades whenever required.

Key question to ask a vendor: What would be the solution’s total cost of ownership, factoring in implementation costs, data migration, and any training requirements? 

What are some common features of content marketing software?

With many different content marketing solutions on the market, choosing the right one for your business can be overwhelming. To help you out, we’ve listed the most common features you need to know about below:

Editor: Makes it possible for authors and content creators to build and design content such as blog posts, infographics, and landing pages within the system. Many solutions offer drag-and-drop functionalities to move text, tables, and multimedia around the page and adjust the layout.

Example of editor

Editor in Percolate

Asset management: Allows creators to upload graphic and multimedia files to the platform and attach them to relevant pieces of content.

Example of asset management

Viewing graphic assets in Kapost

Collaboration tools: Multiple users can edit or modify the same piece of content, leave comments, and tag users for discussions and feedback.

Example of collaboration tool

Users commenting on a piece of content in Contently

Publishing: Enables users to publish content directly on owned platforms (such as your own website or blog) or third-party platforms (such as social media outlets, video platforms, or content-aggregating platforms).

Exmaple of publishing

Publishing dashboard in Buffer

Search: Allows users to search for pieces of content as well as assets within the database.

Example of search

Search feature in Skyword

Versioning and archiving: Store multiple versions of a piece of content and allow users to track changes. Also, enable users to archive content for reference at a later stage.

Example of versioning

Viewing version of story in Contently

Workflow management: Create the appropriate workflow for each piece of content and track progress using calendars.

Example of workflow management

Workflow calendar in CoSchedule

Reporting: Create reports on the efficiency of your publishing process (e.g., how many published pieces, how many in progress, and the average time taken per piece) and the performance of published content (e.g., engagement rate and number of shares).

Example of reporting

Reporting on progress of pieces in ContentStudio

Key question to ask a vendor: Will the software integrate smoothly with all the owned and third-party content platforms I want to publish on? 

Back to content marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations; these are obtained from sources believed to be reliable at the time of publication. 

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