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Content Marketing Software

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Jira Work Management logo

Jira Work Management


Cross-team collaboration & project management solution

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Jira makes it easy for marketing teams to collaborate, align, and deliver work – all in one place.

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Clevopy.AI logo



Write 10x times faster, and captivate your audience Quickly.

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Clevopy.AI is a cloud-based AI content creation marketing solution to create text, images, headlines, and over 90+ Tools.

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The Leading Platform for Interactive Content

visit website is an Interactive Content Platform that allows brands to succeed better online and create Interactive Experiences that engage, entertain, and educate their audiences.

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Maglr logo



Create, publish and analyse interactive content

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Maglr is a cloud-based graphic design and content marketing solution for marketers and designers to create interactive visual content. Create digital publications such as online magazines, campaign/landing pages, brochures, embedded media content or sales & corporate presentations.

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SAS Customer Intelligence 360 logo

SAS Customer Intelligence 360


SAS CI360 reinvents marketing via data-driven decisioning

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Page design changes are accounted for automatically during data capture, eliminating the need to continually retag the page. Having integrated digital asset management to assist in delivering those assets means easier integration with other tools and quicker time to market.

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Salesforce Marketing Cloud logo

Salesforce Marketing Cloud


Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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Instapage logo



Create landing pages without limits.

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With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

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Ceros logo



Create stunning interactive content, no coding required.

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Our interactive content creation platform empowers marketers and designers to build rich, engaging digital content, no coding required.

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PostMonster logo



Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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Fonto logo



The future of documents

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With Fonto, structured content authoring is made easy: we let subject matter experts create, edit and review mission-critical documents. Flawless, fast, and efficient. The future of documents.

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DivvyHQ logo



Content planning, workflow and analytics for marketing teams

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DivvyHQ is a robust, content marketing platform that helps marketing teams define their content strategy and manage their entire content operation. The platform combines content management, project management, and shared content calendars into a single, easy-to-use platform.

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Mighty Networks logo

Mighty Networks


Build a different kind of community on a Mighty Network.

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Mighty is where creators, entrepreneurs, and brands build digital communities with cultural software. Be a part of something different #OnMighty.

With Mighty, you can bring your courses, memberships, and offers together in a powerful community under your own brand on iOS, Android, and the web.

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Flipsnack logo



Create magazines, catalogs, brochures and other publications

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Flipsnack is an online, browser-based publishing tool used by people all around the world to create and publish digital catalogs, magazines, brochures, portfolios, reports, photo albums, newspapers, and many other types of publications

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OrchestraCMS logo



Content management platform to develop digital experiences

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OrchestraCMS is a cloud-based content management platform designed to help businesses in financial services, retail, healthcare, media, and other industries create digital experiences for employees, customers, and partners. Its publishing and approval workflows, versioning, and governance capabilities allow organizations to ensure compliance with global regulatory requirements.

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Brandabl logo



Social media content library

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Brandabl Social Media Library is a social media post solution for med spas, skincare specialists, wellness and beauty pros. We help you take your accounts to the next level with 1500+ social media posts, and prewritten captions among many other included features.

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MarketPage logo



SEO and marketing management software

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MarketPage address major issues like lack of unique and useful content across millions of pages, poor internal linking architecture, and addressing things that only a large-scale data-driven solution can.

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iPaper logo



The digital catalog platform built for retailers

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Digital catalog platform that lets you automatically convert your flat PDFs into a fully interactive experience built to capture tour target audience attention with inspiring and branded content.

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NiceJob logo



Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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Employee Benefits Content Packages - Content Cloud is an online employee benefits resource with thousands of articles, videos and podcasts covering all things regarding employee benefits from large corporations to small businesses.

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QL Digital Signage Software


Digital signage software for the retail industry

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Navori QL is a cloud-based and on-premise software that helps businesses in retail, transportation, and other sectors create and publish content across platforms. The solution allows managers to provide role-based access control, schedule content, and manage events on a calendar.

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Content marketing and analysis software

visit website is a content marketing software that helps businesses optimize website performance by scanning, scoring, and monitoring website readability. It enables staff members to automatically check spelling and grammar errors and highlight buzzwords, passive voice, adverbs, and cliches.

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Cortex logo



Enterprise DAM platform - Robust | Versatile | Elegant

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For ambitious content creators in growing enterprises, Orange Logic provides a powerful DAM platform to increase control, creativity and commercial advantage.

Our infinitely scalable, user-friendly DAM solution streamlines content workflows, automates manual processes and enables collaboration.

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Rallio logo



The power of social, the simplicity of Rallio

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Social media SaaS platform for franchises to optimize their social media engagement, boost their online reputation, and manage their online directory listings in one dashboard for all locations.

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DropTrack logo



Solution for organizing and promoting music content

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DropTrack is a cloud-based solution, which helps record labels, independent artists, & producers handle processes related to the organization & promotion of music content. The platform is a white-label solution, which enables users to send digital promotions with personalized logos & themes.

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Celum logo



Enterprise digital asset management

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CELUM Digital Asset Management is an online enterprise digital asset management system which allows assets to be managed by brand, project, campaign, and more

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Buyers Guide

Content Marketing

If you own or work with a business that has an online presence, you know how critical yet cumbersome content marketing can be. You have to keep your website and blog up to date; share text, image, and video posts for multiple social media platforms; and measure your audience engagement. Additionally, you have to keep track of posting and campaign ideas and ensure your content creators and marketers are collaborating with each other. 

Doing all this manually can consume a lot of time and energy and overwhelm your team members. Using content marketing software can help you consolidate all content marketing-related tasks into a single system, as well as help you drive brand awareness, lead generation, and revenue from content. 

To help you find a content marketing tool for your business, we've prepared this guide. Here’s what we’ll cover:

What is content marketing software?

Content marketing software is a tool that helps businesses develop and produce branded content. It lets users store created content and manage its distribution across channels as well as third-party platforms on the internet. 

Typically, content marketing solutions provide the following capabilities:

  • Customizable workflows to support ideation, editorial planning, and collaboration among team members. 

  • Tools to create and edit text and/or graphic content. 

  • Integration with your own website as well as third-party platforms to publish content.

  • Tools to measure the performance of published content.

What are the deployment options for content marketing software?

There are typically two deployment models to choose from:

Cloud-based deployment: In this model, the vendor is responsible for hosting and maintaining the software, and you can use the solution via a browser or a mobile app. Solutions are priced either on a per user per month basis or a per asset basis. Most content marketing solutions fall into the cloud-based category. 

On-premise deployment: For this deployment option, the user is responsible for hosting and maintaining the solution. You can purchase a license to use the software, and you might also need to pay extra for support and upgrades whenever required.

Key question to ask a vendor: What would be the solution’s total cost of ownership, factoring in implementation costs, data migration, and any training requirements? 

What are some common features of content marketing software?

With many different content marketing solutions on the market, choosing the right one for your business can be overwhelming. To help you out, we’ve listed the most common features you need to know about below:

Editor: Makes it possible for authors and content creators to build and design content such as blog posts, infographics, and landing pages within the system. Many solutions offer drag-and-drop functionalities to move text, tables, and multimedia around the page and adjust the layout.

Example of editor

Editor in Percolate

Asset management: Allows creators to upload graphic and multimedia files to the platform and attach them to relevant pieces of content.

Example of asset management

Viewing graphic assets in Kapost

Collaboration tools: Multiple users can edit or modify the same piece of content, leave comments, and tag users for discussions and feedback.

Example of collaboration tool

Users commenting on a piece of content in Contently

Publishing: Enables users to publish content directly on owned platforms (such as your own website or blog) or third-party platforms (such as social media outlets, video platforms, or content-aggregating platforms).

Exmaple of publishing

Publishing dashboard in Buffer

Search: Allows users to search for pieces of content as well as assets within the database.

Example of search

Search feature in Skyword

Versioning and archiving: Store multiple versions of a piece of content and allow users to track changes. Also, enable users to archive content for reference at a later stage.

Example of versioning

Viewing version of story in Contently

Workflow management: Create the appropriate workflow for each piece of content and track progress using calendars.

Example of workflow management

Workflow calendar in CoSchedule

Reporting: Create reports on the efficiency of your publishing process (e.g., how many published pieces, how many in progress, and the average time taken per piece) and the performance of published content (e.g., engagement rate and number of shares).

Example of reporting

Reporting on progress of pieces in ContentStudio

Key question to ask a vendor: Will the software integrate smoothly with all the owned and third-party content platforms I want to publish on? 

Frequently asked questions

What are the types of content marketing?

There are many different types of content marketing, but the most popular are:

  • Emails

  • Blog posts

  • Social media

  • Videos

  • Case studies

  • Infographics

  • Webinars

  • Checklists

  • Influencer marketing

  • Testimonials and reviews

A content marketing platform allows users to achieve a specific aspect of content marketing, which might include setting up a marketing calendar, scheduling a social media campaign, or managing workflows. The software offers content creation templates to meet the specific needs of the users, and certain tools are best for certain types of content creation. 

How do you measure content marketing success?

You can use a content marketing software solution to measure the effectiveness of your content marketing campaign. The platform allows you to track conversions, social media engagement, keyword performance across pages, organic search results, sessions on your site, website traffic, and other important metrics. 

The software allows users to view content performance on a dashboard and even build reports based on metrics and specific goals. Here are some important metrics to measure the success of your content marketing efforts. 

  • Web traffic

  • Time on page

  • Bounce rate

  • New visitors

  • Impressions

  • Click-through rate

  • Content shares

  • Backlinks

  • Lead generation

How do you choose content marketing tools?

As a brand manager, you need the right content marketing tools to achieve social media and content marketing goals in the long run. Here’s how you can choose the best content marketing software:

  • Identify your needs: Before you invest in a content marketing tool, ask yourself why exactly do you need the software? For instance, you might need the software for research/content creation, collaboration, content management, or promotion. Identifying these needs will help you narrow down your software list by the features that each product offers and whether those features meet your needs or not.

  • Consider your budget and the software price: Now that you know your expectations for the product, consider your budget and the cost of the software, which includes not only the initial investment but also any additional hardware requirements, license fees, or associated training costs. 

  • Contemplate ease of use: A complex software with advanced functionalities may seem appealing initially but will be useless if the learning curve is steep. Therefore, before you decide to purchase a software solution, think carefully about the users of the platform, their existing IT knowledge, and technical skills. 

  • Consider integration capabilities: Consider a content marketing tool that allows easy integration with your existing infrastructure and marketing software, such as CRM or email marketing platform. 

How do small and midsize businesses use content marketing software?

Content marketing is an effective marketing strategy that helps small businesses build a customer base, engage with the audience, and drive sales. It is an inexpensive way of marketing that allows small and midsize businesses develop their brand image and establish themselves in the market. 

Having said this, small businesses often use content marketing software for the following purposes:

  • To create interactive content: A content marketing tool allows a small business to create engaging social content, optimize content, and receive insights on how to improve content for better outreach and engagement.

  • To enhance return on investment: Content marketing platforms offer a wide variety of tools that help small businesses improve productivity, reduce content creation costs, and enhance lead generation. All these have a proven impact on the return on investment.

  • To view performance and devise marketing strategies: Small businesses also use the content marketing tool to review the performance of their marketing campaigns, analyze the top-performing content across various social media channels, set benchmarks, and optimize their strategies accordingly.

Back to content marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations; these are obtained from sources believed to be reliable at the time of publication.