Content Marketing Software

Content Marketing Software Comparison

Use GetApp to find the best Content Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Content Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Content Marketing Category Leaders Q4 2016

GetApp's quarterly ranking showcases the top 25 Content Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. HubSpot

Inbound Marketing Platform & Sales Software
89
20
20
16
20
13

2. Buffer

A better way to share on social media
60
14
9
20
17

3. Scoop.it

Scale your Content Marketing
55
14
9
16
9
7

4. Oktopost

Easily manage and measure all of your B2B social media
51
13
9
12
2
15

5. ion interactive

Interactive Content Marketing Software & Services
47
17
14
0
2
14

6. Curata

Content marketing & content curation
43
7
14
6
2
14

7. Showpad

Sales enablement platform that guides reps to results.
40
0
6
15
2
17

8. Cision

PR, marketing and media relations software
40
0
0
13
14
13

9. Kapost

Content Marketing Software & Content Marketing Platform
39
7
15
0
2
15

10. Contentful

API-first Content Management System
37
7
3
13
2
12

11. TINT

The social media display platform used by 45,000 brands
37
11
2
14
2
8

12. Percolate

Web & mobile marketing software
32
4
11
13
4

13. Uberflip

Content Marketing Automation Software
22
7
13
0
2

14. Folloze

The ABM Sales Platform
20
11
7
0
2

15. CoSchedule

Content Marketing Editorial Calendar for WordPress
19
11
5
0
3

16. ScribbleLive

Content marketing software platform for enterprise business.
19
0
2
14
3

17. Storify Enterprise

Collate & share social media news to create a unique story
16
0
3
0
13

18. RebelMouse

Publishing platform for distributed content
14
0
2
0
12

19. Contently

Helps brands build loyal audiences through premium content.
13
0
6
0
7

20. BuzzSumo

Content curation & influencer marketing
11
9
2
0
0

21. SnapApp

Interactive content creation and marketing
11
0
9
0
2

22. Newscred

Helping brands create content
11
0
4
0
7

23. Skyword

Content Marketing Software and Services
9
0
7
0
2

24. Outbrain

Content discovery platform
9
0
6
0
3

25. Content Marketer

Content marketing and outreach tool
6
0
4
0
2
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Content Marketing software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.