Content Marketing Software

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150 apps

Lumen5   

92
AI-based video creating, editing and marketing platform
Lumen5 is a cloud-based video making solution designed to help businesses manage processes related to creating and editing video content. The platform is a white-label solution, which enables marketers to personalize videos with custom themes, watermarks, fonts, and brand colors. Read more about Lumen5
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AI-based video creating, editing and marketing platform
Lumen5 is a cloud-based video making solution designed to help businesses manage processes related to creating and editing video content. The platform is a white-label solution, which enables marketers to personalize videos with custom themes, watermarks, fonts, and brand colors. Read more about Lumen5
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Airtable   

888
Cloud-based organization & collaboration tool
Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows. Read more about Airtable
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Cloud-based organization & collaboration tool
Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows. Read more about Airtable
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Ceros   

42
Create stunning experiential content, no coding required.
Our interactive content creation platform empowers marketers and designers to build rich, engaging digital content, no coding required. Read more about Ceros
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Create stunning experiential content, no coding required.
Our interactive content creation platform empowers marketers and designers to build rich, engaging digital content, no coding required. Read more about Ceros
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BrandMaker   

10
Marketing resource management (MRM) software
BrandMaker is a scalable marketing resource management (MRM), marketing efficiency and customer engagement management solution for B2B sales and marketing teams. Read more about BrandMaker
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Marketing resource management (MRM) software
BrandMaker is a scalable marketing resource management (MRM), marketing efficiency and customer engagement management solution for B2B sales and marketing teams. Read more about BrandMaker
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Contently   

7
Unified content marketing solution
Contently is the leading platform for premium content ideation, creation, approval, publishing, distribution, and promotion. Read more about Contently
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Unified content marketing solution
Contently is the leading platform for premium content ideation, creation, approval, publishing, distribution, and promotion. Read more about Contently
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ClearVoice   

17
Web content creation with integrated freelancer marketplace
ClearVoice is content creation and marketing platform with an integrated marketplace for finding, hiring, collaborating with and paying freelance web writers. Read more about ClearVoice
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Web content creation with integrated freelancer marketplace
ClearVoice is content creation and marketing platform with an integrated marketplace for finding, hiring, collaborating with and paying freelance web writers. Read more about ClearVoice
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NiceJob   

59
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Sprout Social   

406
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
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Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
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Weld   

2
Interactive content in minutes
Weld is a cloud-based web creation solution designed to help marketers create, publish, analyze, and manage content for websites or eCommerce platforms. It comes with a drag-and-drop interface, which allows users to add interactive elements, animations or visual content to websites. Read more about Weld
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Interactive content in minutes
Weld is a cloud-based web creation solution designed to help marketers create, publish, analyze, and manage content for websites or eCommerce platforms. It comes with a drag-and-drop interface, which allows users to add interactive elements, animations or visual content to websites. Read more about Weld
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Social Board   

9
Social media hashtag aggregator
Social Board allows users to collect, manage, curate and display any social media hashtag photo, video, or tweet from Facebook, Twitter, Tumblr, and Instagram. Read more about Social Board
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Social media hashtag aggregator
Social Board allows users to collect, manage, curate and display any social media hashtag photo, video, or tweet from Facebook, Twitter, Tumblr, and Instagram. Read more about Social Board
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Falcon.io   

37
Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
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Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
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DropTrack   

11
Solution for organizing and promoting music content
DropTrack is a cloud-based solution, which helps record labels, independent artists, & producers handle processes related to the organization & promotion of music content. The platform is a white-label solution, which enables users to send digital promotions with personalized logos & themes. Read more about DropTrack
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Solution for organizing and promoting music content
DropTrack is a cloud-based solution, which helps record labels, independent artists, & producers handle processes related to the organization & promotion of music content. The platform is a white-label solution, which enables users to send digital promotions with personalized logos & themes. Read more about DropTrack
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Live Center   

8
Powerful live blogging & breaking news solution
Live Center is an user friendly live blog solution that allows users to cover any type of breaking news including sports, elections, breaking news, weather, events, and other streaming or time critical news. Read more about Live Center
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Powerful live blogging & breaking news solution
Live Center is an user friendly live blog solution that allows users to cover any type of breaking news including sports, elections, breaking news, weather, events, and other streaming or time critical news. Read more about Live Center
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Maglr   

10
Create, publish and analyse interactive content
Maglr is a cloud-based graphic design and content marketing solution for marketers and designers to create interactive visual content. Create digital publications such as online magazines, campaign/landing pages, brochures, embedded media content or sales & corporate presentations. Read more about Maglr
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Create, publish and analyse interactive content
Maglr is a cloud-based graphic design and content marketing solution for marketers and designers to create interactive visual content. Create digital publications such as online magazines, campaign/landing pages, brochures, embedded media content or sales & corporate presentations. Read more about Maglr
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NetX   

20
Cloud based digital asset management for graphic designers
NetX is a digital asset management platform for businesses of all sizes that enables users to search, browse, share and manage libraries of digital files. Read more about NetX
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Cloud based digital asset management for graphic designers
NetX is a digital asset management platform for businesses of all sizes that enables users to search, browse, share and manage libraries of digital files. Read more about NetX
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Paperflite   

14
The marketing content management platform for sales
It allows teams to personalize content to the needs of the target audience enabling businesses to create and share content via stunning branded pages (microsites). Read more about Paperflite
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The marketing content management platform for sales
It allows teams to personalize content to the needs of the target audience enabling businesses to create and share content via stunning branded pages (microsites). Read more about Paperflite
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ContentKing   

49
Real-time SEO auditing, content tracking & change management
ContentKing provides digital marketing agencies, eCommerce businesses, and other online organizations with real-time SEO auditing and change tracking to improve & maintain search engine visibility. The solution helps users to spot unexpected changes and issues before search engines and visitors do. Read more about ContentKing
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Real-time SEO auditing, content tracking & change management
ContentKing provides digital marketing agencies, eCommerce businesses, and other online organizations with real-time SEO auditing and change tracking to improve & maintain search engine visibility. The solution helps users to spot unexpected changes and issues before search engines and visitors do. Read more about ContentKing
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Marketing 360  

870
Marketing platform for businesses of all sizes
Marketing 360 is a marketing software company that provides a combination of integrated software & professional marketing services. The platform is designed to give users access to certified digital marketing professionals including marketing experts, developers, writers, designers & video producers… Read more about Marketing 360
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Marketing platform for businesses of all sizes
Marketing 360 is a marketing software company that provides a combination of integrated software & professional marketing services. The platform is designed to give users access to certified digital marketing professionals including marketing experts, developers, writers, designers & video producers… Read more about Marketing 360
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Yotpo  

198
Reviews & customer content marketing
Easily collect and display your customer reviews, photos, and more on site to establish shopper trust and see an instant uplift in conversion. Read more about Yotpo
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Reviews & customer content marketing
Easily collect and display your customer reviews, photos, and more on site to establish shopper trust and see an instant uplift in conversion. Read more about Yotpo
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BigMarker  

125
The platform for modern webinars and online events
BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution. Read more about BigMarker
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The platform for modern webinars and online events
BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution. Read more about BigMarker
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Autopilot  

96
Marketing automation software made visual.
Visually automate your content marketing on a drag and drop canvas. Create personalized customer journeys with email, in-app messaging, sms & direct mail. Read more about Autopilot
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Marketing automation software made visual.
Visually automate your content marketing on a drag and drop canvas. Create personalized customer journeys with email, in-app messaging, sms & direct mail. Read more about Autopilot
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Vanilla Forums  

53
Engage with Community
Vanilla Forums can help help you drive your content marketing initiatives by encouraging your community to participate. Read more about Vanilla Forums
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Engage with Community
Vanilla Forums can help help you drive your content marketing initiatives by encouraging your community to participate. Read more about Vanilla Forums
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Contentful  

29
API-first Content Management System
Contentful is the flexible and future-friendly content management platform that lets you easily publish content across platforms. Create content once and publish it beautifully, anywhere! Editors manage content interactively in an easy-to-use editing interface, while developers set up delivery of the content with the programming language and templat… Read more about Contentfule framework of their choice.
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API-first Content Management System
Contentful is the flexible and future-friendly content management platform that lets you easily publish content across platforms. Create content once and publish it beautifully, anywhere! Editors manage content interactively in an easy-to-use editing interface, while developers set up delivery of the content with the programming language and templat… Read more about Contentfule framework of their choice.
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Cision  

63
PR, marketing and media relations software
Power your story with 10,000 distribution avenues, use real-time media monitoring to understand brand perception and demonstrate the effectiveness of programs. Read more about Cision
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PR, marketing and media relations software
Power your story with 10,000 distribution avenues, use real-time media monitoring to understand brand perception and demonstrate the effectiveness of programs. Read more about Cision
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Allbound  

16
We Make Managing Partners Simple.
Mobilize your channel marketing strategy by deploying content and campaigns directly to your partners in order to support your sales pipeline. Read more about Allbound
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We Make Managing Partners Simple.
Mobilize your channel marketing strategy by deploying content and campaigns directly to your partners in order to support your sales pipeline. Read more about Allbound
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Content Marketing Software Buyers Guide

If you own or work with a business that has an online presence, you know how critical yet cumbersome content marketing can be. You have to keep your website and blog up to date; share text, image, and video posts for multiple social media platforms; and measure your audience engagement. Additionally, you have to keep track of posting and campaign ideas and ensure your content creators and marketers are collaborating with each other. 

Doing all this manually can consume a lot of time and energy and overwhelm your team members. Using content marketing software can help you consolidate all content marketing-related tasks into a single system, as well as help you drive brand awareness, lead generation, and revenue from content. 

To help you find a content marketing tool for your business, we've prepared this guide. Here’s what we’ll cover:

What is content marketing software?

Content marketing software is a tool that helps businesses develop and produce branded content. It lets users store created content and manage its distribution across channels as well as third-party platforms on the internet. 

Typically, content marketing solutions provide the following capabilities:

  • Customizable workflows to support ideation, editorial planning, and collaboration among team members. 

  • Tools to create and edit text and/or graphic content. 

  • Integration with your own website as well as third-party platforms to publish content.

  • Tools to measure the performance of published content.

What are the deployment options for content marketing software?

There are typically two deployment models to choose from:

Cloud-based deployment: In this model, the vendor is responsible for hosting and maintaining the software, and you can use the solution via a browser or a mobile app. Solutions are priced either on a per user per month basis or a per asset basis. Most content marketing solutions fall into the cloud-based category. 

On-premise deployment: For this deployment option, the user is responsible for hosting and maintaining the solution. You can purchase a license to use the software, and you might also need to pay extra for support and upgrades whenever required.

Key question to ask a vendor: What would be the solution’s total cost of ownership, factoring in implementation costs, data migration, and any training requirements? 

What are some common features of content marketing software?

With many different content marketing solutions on the market, choosing the right one for your business can be overwhelming. To help you out, we’ve listed the most common features you need to know about below:

Editor: Makes it possible for authors and content creators to build and design content such as blog posts, infographics, and landing pages within the system. Many solutions offer drag-and-drop functionalities to move text, tables, and multimedia around the page and adjust the layout.

Example of editor

Editor in Percolate

Asset management: Allows creators to upload graphic and multimedia files to the platform and attach them to relevant pieces of content.

Example of asset management

Viewing graphic assets in Kapost

Collaboration tools: Multiple users can edit or modify the same piece of content, leave comments, and tag users for discussions and feedback.

Example of collaboration tool

Users commenting on a piece of content in Contently

Publishing: Enables users to publish content directly on owned platforms (such as your own website or blog) or third-party platforms (such as social media outlets, video platforms, or content-aggregating platforms).

Exmaple of publishing

Publishing dashboard in Buffer

Search: Allows users to search for pieces of content as well as assets within the database.

Example of search

Search feature in Skyword

Versioning and archiving: Store multiple versions of a piece of content and allow users to track changes. Also, enable users to archive content for reference at a later stage.

Example of versioning

Viewing version of story in Contently

Workflow management: Create the appropriate workflow for each piece of content and track progress using calendars.

Example of workflow management

Workflow calendar in CoSchedule

Reporting: Create reports on the efficiency of your publishing process (e.g., how many published pieces, how many in progress, and the average time taken per piece) and the performance of published content (e.g., engagement rate and number of shares).

Example of reporting

Reporting on progress of pieces in ContentStudio

Key question to ask a vendor: Will the software integrate smoothly with all the owned and third-party content platforms I want to publish on? 

Back to content marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations; these are obtained from sources believed to be reliable at the time of publication. 

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