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Content Marketing Software with Access Controls/Permissions

Last updated: March 2025

Key Features of Content Marketing Software

Based on GetApp's analysis of 4194 verified reviews collected between July, 2021 and August, 2024

  • Content Management: Users value the ability to organize, edit, and publish diverse content types, track performance, and integrate with other tools to enhance productivity. 95% of reviewers rated this feature as important or highly important.
  • SEO Management: Reviewers highlight the importance of keyword optimization, competitor analysis, and content improvement tools for boosting search engine rankings and driving traffic. 90% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Users appreciate pre-built and customizable templates for creating tailored content quickly, enhancing efficiency and consistency in branding efforts. 88% of reviewers rated this feature as important or highly important.
  • Social Media Integration: Reviewers emphasize the convenience of managing multiple social media platforms from one place, scheduling posts, and analyzing engagement metrics. 87% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Users enjoy the flexibility to apply brand-specific elements like logos and colors, ensuring a consistent and professional brand presence across all content. 86% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Reviewers highlight the detailed analytics and reporting features that provide insights into content performance, helping inform data-driven decisions. 83% of reviewers rated this feature as important or highly important.
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143 software options

Jira logo

Cloud-based project and issue tracking software

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Jira is the leading issue and project tracking software for agile teams. It helps plan, track, and release world-class software by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize team performance.

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Dot.vu logo

The Leading Platform for Interactive Content

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Dot.vu is an Interactive Content Platform that allows brands to succeed better online and create Interactive Experiences that engage, entertain, and educate their audiences.

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Agility CMS logo

Proudly Canadian, Built for Your Brand – Agility CMS

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Agility is the Headless CMS for businesses seeking personalized, scalable, and future-proofed content management solutions. With an API-first approach and flexible architecture, Agility easily empowers your brand to create and distribute engaging content across channels.

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Wix logo

Website builder & business management platform

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Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

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monday.com logo
Category Leaders

Project Management Made Easy

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Easily create and manage your marketing content with monday.com Work OS, the customizable platform for all your content marketing needs. Streamline tasks with no-code automations, assign responsibilities, collaborate in real-time, collect data, and track progress.

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Airtable logo
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No-Code App Platform

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Airtable is a next-generation app-building platform that enables teams to build custom business applications without any coding. It offers a range of features, including automations, interface designer, data visualization, and AI-powered workflows, to help businesses streamline their operations and drive strategic alignment.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Wrike logo
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Manage your projects from start to finish with Wrike

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Wrike is a content marketing platform trusted by more than 20,000 companies worldwide. Features include customizable request forms, proofing tools, automated reports, and ready-built campaign templates. Create the best marketing campaigns with Wrike’s easy-to-configure software.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Level up your content marketing
Grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Create your free account today to learn more and explore plans and pricing.

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Adobe Workfront logo
Category Leaders

Online Enterprise Work Management Software

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Plan, execute, and deliver great work with a single source of project truth across the enterprise. Adobe Workfront helps you prioritize work, quickly identify bottlenecks, automate processes, and deliver the right outcomes. It serves leaders and team in organizations of all sizes in all industries.

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BigMarker logo

The platform for modern webinars, virtual, and hybrid events

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BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution.

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Visme logo

The all-in-one online presentation, infographic tool

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Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.

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Peppertype logo

Peppertype is a short-form content creation & ideation tool

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Peppertype is a short-form content creation and ideation platform that helps business generate quality content in seconds.

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Loomly logo
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Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

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Brandfolder logo

Cloud-based digital asset management and sharing platform

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Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Outgrow logo

Lead generation with interactive calculators & quizzes

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Boost your content marketing with Outgrow's range of engaging quizzes, polls, chatbots, recommendations and calculators. Use built-in analytics to generate valuable insights and use 1000+ integrations to transfer lead data.

Add a new dimension to your content with interactive experiences.

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Flipsnack logo

Create magazines, catalogs, brochures and other publications

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Flipsnack is an online, browser-based publishing tool used by people all around the world to create and publish digital catalogs, magazines, brochures, portfolios, reports, photo albums, newspapers, and many other types of publications

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Influitive logo

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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Vyond logo

Instant, effortless video for everyone.

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Vyond is the effortless, all-in-one video creation platform for business. Sixty-five percent of the Fortune 500 use Vyond to communicate effectively and drive better business outcomes.

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Marq logo
Category Leaders

Easy-to-use design & brand templating platform.

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A design & brand templating platform empowering non-designers to create beautiful marketing materials without going off brand.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Relayto logo

Bringing your documents to life.

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Check out how RELAYTO can make your documents come to life, relayto.com/showcase and book a meeting with us: https://rla.to/meet-with-relayto

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Acquia DAM (Widen) logo

Digital asset management with service beyond compare

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Award-winning content creation management, publishing, and analytics solutions.

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neuroflash logo

AI-powered text and image creator for marketing teams.

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neuroflash is an AI copywriter that creates short- and long-form copy within a few clicks.
Choose amongst 100+ different text types and 21 languages, use the SEO tool to optimize texts, create unique AI Images and overall save time while generating content.

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