App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Content Marketing Apps Integrated with Lytics Customer Data Platform

GetApp offers objective, independent research and editorial content and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

2.2M+ verified reviews. Learn more

14+ years of expertise. Learn more

2M+ monthly users.

1 filter applied



Pricing model




User rating


Sort by
Salesforce Marketing Cloud logo
4.2
481

Stand out in Your Customer's Inbox

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    3.8
    Features
    4.3
    Customer support
    3.9
Pros and Cons from Salesforce Marketing Cloud users   
+15
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Campaign Monitor by Marigold logo
4.5
490

Cross-channel marketing made simple and stress-free

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.4
    Ease of use
    4.5
    Features
    4.3
    Customer support
    4.5
Pros and Cons from Campaign Monitor by Marigold users   
avatar
avatar
avatar
+15
Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.
We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.
Plus, not being able to marry together the email insights into our customer actions/deals/leads was a big hindrance.
The great thing with this is the Price is very competitive and it offers a bit more than the others.
Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.
I liked the documentation, it's nice and easy to read as well as follow.
I realized that it is much easier to create a campaign that contain a good design visuals. Thanks to its templates.
Campaign Monitor has great integrations that allow us to use it throughout our platforms and connected to other software we are using.
Analytics: powerful and easy to understand which has evolved out marketing team to be able to properly target and understand our marketing strategy.
I love that this software lets you either upload your own custom coded emails OR you can use their email builder.
Campaign Monitor recently bought Conversio Emails. The price is very competitive for all the things it offers.
Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update.
We've had the same code running for years and have never run into issues. The API is very stable and after 5 years we haven't had any issues, no breaking changes or anything related to it.
Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.
We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.
Plus, not being able to marry together the email insights into our customer actions/deals/leads was a big hindrance.
The great thing with this is the Price is very competitive and it offers a bit more than the others.
Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.
I liked the documentation, it's nice and easy to read as well as follow.
I realized that it is much easier to create a campaign that contain a good design visuals. Thanks to its templates.
Campaign Monitor has great integrations that allow us to use it throughout our platforms and connected to other software we are using.
Analytics: powerful and easy to understand which has evolved out marketing team to be able to properly target and understand our marketing strategy.
I love that this software lets you either upload your own custom coded emails OR you can use their email builder.
Campaign Monitor recently bought Conversio Emails. The price is very competitive for all the things it offers.
Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update.
We've had the same code running for years and have never run into issues. The API is very stable and after 5 years we haven't had any issues, no breaking changes or anything related to it.
Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.
We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.
Plus, not being able to marry together the email insights into our customer actions/deals/leads was a big hindrance.
The great thing with this is the Price is very competitive and it offers a bit more than the others.
Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.
I liked the documentation, it's nice and easy to read as well as follow.
I realized that it is much easier to create a campaign that contain a good design visuals. Thanks to its templates.
Campaign Monitor has great integrations that allow us to use it throughout our platforms and connected to other software we are using.
Analytics: powerful and easy to understand which has evolved out marketing team to be able to properly target and understand our marketing strategy.
I love that this software lets you either upload your own custom coded emails OR you can use their email builder.
Campaign Monitor recently bought Conversio Emails. The price is very competitive for all the things it offers.
Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update.
We've had the same code running for years and have never run into issues. The API is very stable and after 5 years we haven't had any issues, no breaking changes or anything related to it.
Contentful logo
4.5
56

Cloud-based API-first content platform

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.2
    Ease of use
    4.2
    Features
    4.3
    Customer support
    4.2
Pros and Cons from Contentful users   
avatar
avatar
avatar
+13
It has a good balance of cost and features. Their API is feature rich allowing us to extend Contentful and tightly integrate it with our systems.
There are aspects that are difficult, and sometimes hard to keep tabs on what is active and hard to back track if something does go wrong.
Once I integrated contentful in my project, it was really easy to use and I think it's very useful and powerful.
Frustrating, being treated like an imbecile with over simplified explanations of content types which still don't answer the question.
Once your projet is set up, all is easy to use and allow user to contribute without IT knowledge. All contents provided are really good for all type of projet.
The worst negative could be that there are some cross sale situations where you may feel obliged to purchase a plugin to work with your content.
In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms.
The only negative I can think about with Contentful is the learning curve for the team.
For now I almost use Contentful for small and static projet and Contentful provide me the best solution i needed for it.
The features are super intuitive and the interface is user-friendly for beginners. Little coding experience is required compared to other platforms.
Ease of use and seamless integration allows users to navigate the interface without much training.
We've started to use Contentful in the beginning of this year and it showed really useful with regard to this matter.
I like how easy it is to update content using Contentful.
Contentful's tools are quick and straightforward, and their technical implementation is effective and efficient.
Easy to implement and powerful tool to manage content.
Contentful is a very cost-effective content management tool if you're not planning to add tons of content. It's easy to scale but can be pricy.
It has a good balance of cost and features. Their API is feature rich allowing us to extend Contentful and tightly integrate it with our systems.
There are aspects that are difficult, and sometimes hard to keep tabs on what is active and hard to back track if something does go wrong.
Once I integrated contentful in my project, it was really easy to use and I think it's very useful and powerful.
Frustrating, being treated like an imbecile with over simplified explanations of content types which still don't answer the question.
Once your projet is set up, all is easy to use and allow user to contribute without IT knowledge. All contents provided are really good for all type of projet.
The worst negative could be that there are some cross sale situations where you may feel obliged to purchase a plugin to work with your content.
In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms.
The only negative I can think about with Contentful is the learning curve for the team.
For now I almost use Contentful for small and static projet and Contentful provide me the best solution i needed for it.
The features are super intuitive and the interface is user-friendly for beginners. Little coding experience is required compared to other platforms.
Ease of use and seamless integration allows users to navigate the interface without much training.
We've started to use Contentful in the beginning of this year and it showed really useful with regard to this matter.
I like how easy it is to update content using Contentful.
Contentful's tools are quick and straightforward, and their technical implementation is effective and efficient.
Easy to implement and powerful tool to manage content.
Contentful is a very cost-effective content management tool if you're not planning to add tons of content. It's easy to scale but can be pricy.
It has a good balance of cost and features. Their API is feature rich allowing us to extend Contentful and tightly integrate it with our systems.
There are aspects that are difficult, and sometimes hard to keep tabs on what is active and hard to back track if something does go wrong.
Once I integrated contentful in my project, it was really easy to use and I think it's very useful and powerful.
Frustrating, being treated like an imbecile with over simplified explanations of content types which still don't answer the question.
Once your projet is set up, all is easy to use and allow user to contribute without IT knowledge. All contents provided are really good for all type of projet.
The worst negative could be that there are some cross sale situations where you may feel obliged to purchase a plugin to work with your content.
In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms.
The only negative I can think about with Contentful is the learning curve for the team.
For now I almost use Contentful for small and static projet and Contentful provide me the best solution i needed for it.
The features are super intuitive and the interface is user-friendly for beginners. Little coding experience is required compared to other platforms.
Ease of use and seamless integration allows users to navigate the interface without much training.
We've started to use Contentful in the beginning of this year and it showed really useful with regard to this matter.
I like how easy it is to update content using Contentful.
Contentful's tools are quick and straightforward, and their technical implementation is effective and efficient.
Easy to implement and powerful tool to manage content.
Contentful is a very cost-effective content management tool if you're not planning to add tons of content. It's easy to scale but can be pricy.
Taboola logo
4.3
27

Web-based content marketing platform for writers & editors

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.1
    Ease of use
    4.3
    Features
    4.3
    Customer support
    4.2
Pros and Cons from Taboola users   
avatar
avatar
+11
It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.
I have forwarded the recordings from my heatmap software to my attorney for possible fraud.
Great experience the platform is easy to use and provide great results.
The billing section is hard to manage, you cannot chose the amount billed.
I enjoy the websites and the partners of taboola because I receive great results recently from the platform.
The UI is not pretty to look at, navigating can be difficult.
The Ease of Use, The Customer Care Agents, The Affordable Pricing.
What i don't like is that it does not have so much credibility so people don't click a lot on them.
Site bidding features was best for me. And Yes integration with our business process was smooth with taboola.
We saw fairly positive traffic thanks to Taboola and it didn't cost as much as most of their competitors.
I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.
Taboola is easy to use and have a great support.
Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.
I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.
It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.
I have forwarded the recordings from my heatmap software to my attorney for possible fraud.
Great experience the platform is easy to use and provide great results.
The billing section is hard to manage, you cannot chose the amount billed.
I enjoy the websites and the partners of taboola because I receive great results recently from the platform.
The UI is not pretty to look at, navigating can be difficult.
The Ease of Use, The Customer Care Agents, The Affordable Pricing.
What i don't like is that it does not have so much credibility so people don't click a lot on them.
Site bidding features was best for me. And Yes integration with our business process was smooth with taboola.
We saw fairly positive traffic thanks to Taboola and it didn't cost as much as most of their competitors.
I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.
Taboola is easy to use and have a great support.
Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.
I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.
It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.
I have forwarded the recordings from my heatmap software to my attorney for possible fraud.
Great experience the platform is easy to use and provide great results.
The billing section is hard to manage, you cannot chose the amount billed.
I enjoy the websites and the partners of taboola because I receive great results recently from the platform.
The UI is not pretty to look at, navigating can be difficult.
The Ease of Use, The Customer Care Agents, The Affordable Pricing.
What i don't like is that it does not have so much credibility so people don't click a lot on them.
Site bidding features was best for me. And Yes integration with our business process was smooth with taboola.
We saw fairly positive traffic thanks to Taboola and it didn't cost as much as most of their competitors.
I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.
Taboola is easy to use and have a great support.
Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.
I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.
Oracle Eloqua Marketing Automation logo
4.0
14

Cloud marketing automation software

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.4
    Ease of use
    2.9
    Features
    4.1
    Customer support
    3.1
Pros and Cons from Oracle Eloqua Marketing Automation users   
No pros & cons found
Marigold Engage by Sailthru logo
3.9
11

Marketing automation for e-commerce

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.6
    Ease of use
    3.9
    Features
    4.1
    Customer support
    3.3
Pros and Cons from Marigold Engage by Sailthru users   
avatar
avatar
avatar
+9
We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.
Limited condition available for list segmentation. Email templates builder is poor.
It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business.
The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.
Excellent platform for email marketing with advance automation and analytics.
Unsatisfied with reliability of product & customer service.
Ease of use, constant updates, a lot of training and webinars available.
Great platform but needs improvement in customer service.
Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants.
We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel.
Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature.
Simple and easy to use user interface. Formatting display looks with charts and graphs included.
We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.
Limited condition available for list segmentation. Email templates builder is poor.
It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business.
The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.
Excellent platform for email marketing with advance automation and analytics.
Unsatisfied with reliability of product & customer service.
Ease of use, constant updates, a lot of training and webinars available.
Great platform but needs improvement in customer service.
Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants.
We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel.
Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature.
Simple and easy to use user interface. Formatting display looks with charts and graphs included.
We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.
Limited condition available for list segmentation. Email templates builder is poor.
It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business.
The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.
Excellent platform for email marketing with advance automation and analytics.
Unsatisfied with reliability of product & customer service.
Ease of use, constant updates, a lot of training and webinars available.
Great platform but needs improvement in customer service.
Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants.
We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel.
Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature.
Simple and easy to use user interface. Formatting display looks with charts and graphs included.