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Email Marketing Software with Web Forms (2025)

Last updated: March 2025

Key Features of Email Marketing Software

Based on GetApp's analysis of 14411 verified reviews collected between July, 2021 and August, 2024

  • Email Campaign Management: Reviewers highlight the flexibility in creating and scheduling campaigns, the use of automation, and the availability of templates and analytics for optimizing performance. 94% of reviewers rated this feature as important or highly important.
  • List Management: Users appreciate the ease of segmenting, organizing, and maintaining email lists, which helps in sending targeted campaigns and keeping contact information up-to-date. 88% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers value the ability to preview and optimize emails for mobile devices, ensuring readability and engagement across various screen sizes. 88% of reviewers rated this feature as important or highly important.
  • Contact Management: Users find it beneficial to have organized contact information with segmentation capabilities, aiding in targeted marketing and efficient follow-ups. 88% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers highlight the effectiveness of customizable forms and landing pages for acquiring new leads, integrating seamlessly with other marketing tools. 87% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users emphasize the importance of compliance features like unsubscribe links and opt-out options to maintain legal standards and improve email deliverability. 83% of reviewers rated this feature as important or highly important.
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114 software options

Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage does more than just help you create engaging, responsive emails. It intelligently builds and updates customer segments in real time, then dynamically sends personalized communications to maximize engagement. Real-time performance metrics allow you to increase conversions mid-pro

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot's software helps you attract new subscribers and grow your list over time

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Pinpointe logo

Advanced-feature email marketing for less

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Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze.

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Omnisend logo

Powerful yet intuitive all-in-one email & SMS marketing tool

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

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emfluence Marketing Platform logo

So intuitive, you'll swear it was built just for you.

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emfluence's email marketing tools enable seamless creation, personalization, and automation of campaigns, driving higher engagement and conversions with every send.

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MailerLite logo
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Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

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ActiveCampaign logo

Email marketing and marketing & sales automation tool

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Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered emails, testing, real-time insights, & more

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates. Use our simple drag & drop interface to create amazing templates. Personalize every part of the email and send them in a click.

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EmailOctopus logo
Category Leaders

Easy-to-use, affordable email marketing tool.

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EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

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Klaviyo logo

Power smarter digital relationships

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Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.

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iContact logo
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Email marketing , automation, and landing page software

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Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

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Keap logo

An all-in-one CRM, sales and marketing automation solution

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Improve Your Email Marketing With Keap
Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Bitrix24 logo

CRM, collaboration, and communication management suite

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#1 FREE CRM and email marketing platform with over 12 million sales teams worldwide. Email automation, trigger emails, more.

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Spotler CRM logo

The Powerful CRM for Growing Teams

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Our integrated CRM and marketing solution lets you build campaigns and send emails directly from your CRM, using your data to personalize and segment. New leads can be captured from a website and assigned to sales staff to follow up. Or add them directly to an automated campaign, and work smarter.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Use Salesforce Pardot to create personalized, triggered email campaigns, landing pages & forms. Features include spam analysis, A/B testing, alerts, & reports.

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VBOUT logo

AI-enabled marketing automation platform

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VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

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VipeCloud logo

Sales CRM With Marketing Suite That Builds Rapport With You

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98% of customers rate VipeCloud's Value For Money at 4 stars and above!

VipeCloud is the Sales CRM With Marketing Suite that builds rapport with you. CRM, Email Marketing, Social, Texting, Video Email, and More.

VipeCloud is your all-in-one, easy to use, and powerful growth solution.

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GetResponse logo

Email marketing and beyond

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Send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns.

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SALESmanago Marketing Automation logo

AI Commerce Growth Platform

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Easy-to-use, enterprise-grade solutions that will make your customer interactions feel exceptionally personal

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AWeber logo

Powerfully-simple online marketing solution

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Easy-to-use email marketing and automation tools that help you grow, connect, and monetize your audience.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Zoho Campaigns logo

Simplified Email and SMS Marketing

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Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manage lists, track engagement, and more.

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Drift logo

Live chat & in-app messaging for sales & marketing

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Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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