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Lead Generation Software with A/B Testing
Last updated: December 2024
Key Features of Lead Generation Software
Based on GetApp's analysis of 4487 verified reviews collected between July, 2021 and August, 2024
- Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
- Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
- Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
- Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
- Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
124 software options
Sponsored
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
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Capture more leads and convert traffic into customers with engaging clickflows, funnels & interactive forms. Create them quickly with our drag & drop builder and match your brand perfectly with our endless design options. No coding. Integrate with your marketing campaigns easily.
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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.
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Streamline your marketing efforts and maximize lead conversion with Transformleads.com's suite of tools. Automate tasks, engage customers, and drive higher-quality leads.
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GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate.
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Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.
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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.
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Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way.
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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites
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Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes your customer information and daily work in one place so you have more time to focus on growing your business and delivering great service.
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Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.
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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.
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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
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lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.
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End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.
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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.
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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls
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Salesforce B2B marketing automation for marketing & sales
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
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Octopus CRM is a lead management software that helps businesses import LinkedIn profiles of prospects, manage connection requests, send automated greeting messages, and more on a centralized platform. It allows staff members to utilize the built-in dashboard to view prospects with names and designation using the search and filter tools.
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