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Marketing Automation Software with Behavioral Targeting
Last updated: January 2025
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Key Features of Marketing Automation Software
Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024
- Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
- Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
- Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
- Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
- Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
64 software options
Sponsored
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
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Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses
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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.
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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.
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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.
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NotifyVisitors, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.
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Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.
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Connectif is an all-in-one marketing automation platform powered by AI. It centralizes first-party data from known and anonymous users across all channels, giving eCommerce businesses the vision to communicate with customers with emotional intelligence and context at scale.
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Segment your audience based on interests, activity in your campaigns, or behaviors on your website. Then, create effective remarketing campaigns and increase your results.
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involve.me is a no-code content builder for standalone and embeddable online forms, surveys, quizzes, web calculators, product finders and payment pages. Easily embed on your website or share with a simple URL.
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Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.
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Scalify is a marketing automation software that enables businesses to launch, analyze, optimize, and scale Facebook and Instagram ads faster with game-changing automation. Key features include AI ad copy, pre-built custom audiences, bulk scaling campaigns, quickstart strategies, and metric comparison. It also allows small businesses to launch successful ad campaigns using built-in templates, statistics, and insights from the data team.
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SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX provides unlimited email sends, powerful automation tools, 24x7 live support, great email deliverability. Starts with 14 days free trial. Pricing starts at $9.99/month.
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User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers, reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, and many more; all available in one place.
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An all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm.
We are Pure360.
We are Pure360.
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AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.
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Turn popups into sales with OptiMonk. Use its drag-and-drop editor, personalization, and A/B testing to create high-conversion popups. Unlock 20+ templates for email/SMS lists, cart recovery, and more. Proven results or your money back. No designer needed. Try OptiMonk and see the difference!
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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.
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ConvertFlow is a marketing automation software designed to help agencies and businesses customize, create and launch surveys, landing pages, forms, quizzes, and pop-ups to convert website visitors into leads on a centralized platform.
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Actito is an intuitive marketing automation tool, built for efficient customer activation. Non-technical marketers are able to leverage a powerful data model to translate a wealth of customer data into impactful multi-channel customer journeys.
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Clerk.io is an e-commerce personalization platform that helps webshops deliver custom-tailored search results, product recommendations, email marketing campaigns, ads, and website content based on customers' behavioral data to increase conversion rates and provide a better customer experience.
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