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Marketing Automation Software with Calendar Management

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Marketo Engage logo
4.3
686

Marketing automation for digital marketers

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    3.8
    Features
    4.3
    Customer support
    3.9
Pros and Cons from Marketo Engage users   
avatar
avatar
avatar
+15
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Salesforce Marketing Cloud logo
4.2
481

Stand out in Your Customer's Inbox

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    3.8
    Features
    4.3
    Customer support
    3.9
Pros and Cons from Salesforce Marketing Cloud users   
+15
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Act! logo
3.7
726

Next-level relationships. Next-level results.

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.7
    Ease of use
    3.8
    Features
    3.7
    Customer support
    3.4
Pros and Cons from Act! users   
avatar
avatar
avatar
+15
I loved the software because of its user friendly platform and versatility. It allowed me to take great notes and individualize my conversations / emails with my clients.
Their most recent "upgrade" has been filled with bugs and a lack desire to fix them. My consultants have been inundated with complaints they have passed on to ACT with no response.
It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing.
The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.
ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us.
Since being taken over by Swiftpage, it has lost its credibility and support of small businesses due to its inability to integrate with existing Sage accounting software.
I like the way it helps manage my contacts and interactions.
The interface on the phone is really bad. It was very hard to get it to load fast.
Moved from desktop version to online, very happy with them having same interface as desktop version.
This application seems to have fallen apart for the past 5 years or so. Each release we upgrade to introduces countless bugs which are never addressed by the developers.
I love the fact that ACT! marketing can be customised and very rare that it falls under the promotions tab of the email recipient.
Once you cancel subscription they WILL NOT let you use your previous software you bought with your hard earned money. STAY AWAY FROM THIS COMPANY.