App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Automation Software with Calendar Management

Last updated: February 2025

AvatarImg
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.

Key Features of Marketing Automation Software

Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024

  • Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
1 filter applied


Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


134 software options

Marketo Engage logo

Marketing automation for digital marketers

visit website
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

Read more about Marketo Engage

Users also considered
Planful for Marketing logo

Simply Smarter Marketing

visit website
Build, execute, and measure your marketing plan and budget all in one cloud-based platform for better visibility, collaboration, and decision making. Plannuh is easy to use and quick to implement (live in a week).

Read more about Planful for Marketing

Users also considered
Semrush logo

SaaS solution for online content marketing

visit website
Semrush is a leading online visibility management software-as-a-service platform.

Read more about Semrush

Users also considered
emfluence Marketing Platform logo

So intuitive, you'll swear it was built just for you.

visit website
The emfluence Marketing Platform: Streamline your digital marketing with intuitive tools for email, social media, automation, and analytics.

Read more about emfluence Marketing Platform

Users also considered
Zoho CRM logo

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

visit website
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Read more about HubSpot Marketing Hub

Users also considered
Constant Contact logo

We deliver success.

learn more
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

Read more about Constant Contact

Users also considered
GreenRope logo

Complete CRM for sales, marketing, and operations

visit website
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate.

Read more about GreenRope

Users also considered
Jira logo

Cloud-based project and issue tracking software

visit website
Jira is the leading issue and project tracking software for agile teams. It helps plan, track, and release world-class software by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize team performance.

Read more about Jira

Users also considered
Pipedrive logo

CRM built by salespeople, for salespeople

learn more
Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

Read more about Pipedrive

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

learn more
Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
ActiveCampaign logo

Email marketing and marketing & sales automation tool

learn more
ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.

Read more about ActiveCampaign

Users also considered
Wrike logo

Manage your projects from start to finish with Wrike

learn more
Wrike helps scale workflow processes for maximum efficiency, empowering teams, manage projects, drive initiatives, and achieve goals.

Read more about Wrike

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

learn more
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

Read more about Marketing 360

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

Read more about EngageBay CRM

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

learn more
SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

learn more
BigMarker combines powerful video software with robust marketing features to create the world's first end-to-end webinar solution and most customizable virtual and hybrid event platform built with marketers in mind. Utilize over 200 features to easily create webinars that stand out from the crowd.

Read more about BigMarker

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

Read more about Keap

Users also considered
Bitrix24 logo

100% free CRM, collaboration, and communication tool suite

learn more
Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

Read more about Bitrix24

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
Salesforce Marketing Cloud logo

Stand out in Your Customer's Inbox

learn more
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Read more about Salesforce Marketing Cloud

Users also considered
Thryv logo

All-in-one management solution built for small business

learn more
Thryv is an all-in-one, cloud-based management platform specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more.

Read more about Thryv

Users also considered
vcita logo

Appointment scheduling and reminder solution

learn more
vcita is an all-in-one business management app designed with small businesses in mind, helping teams manage clients, schedule, billing and administration. The platform includes a CRM to manage client records, online scheduling to book appointments and manage team calendars, billing and invoicing tools, and a client portal for customers to book, pay, and communicate with the business.

Read more about vcita

Users also considered
Agile CRM logo

Sales and marketing CRM for growing businesses

learn more
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

Users also considered